<Unveiling the Latest Lookbook in Fashion x Self-Photography> Photomatic Collaborates with LOULOU WILLOUGHBY

Photo-Create Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Yoshinori Osako), part of the Kitamura Holdings Group, announces a collaboration between its self-photo brand 'Photomatic' and the fashion brand 'LOULOU WILLOUGHBY,' developed by Far East Company Inc.

A special feature on the LOULOU WILLOUGHBY new collection's web page will showcase a unique project shot by stylist Naoko Tsuji at Photomatic. Furthermore, a collaboration photo booth will appear at a POP-UP EVENT, where visitors can enjoy shooting with a limited-edition frame.

**Feature Page Live! A New Form of Lookbook Appears**

A feature page commemorating the release of LOULOU WILLOUGHBY's new collection is now available.

The page extensively uses self-photos taken by stylist Naoko Tsuji, who wore the new collection and operated the remote herself at Photomatic. Unlike highly produced advertising photos, this introduces a new form of lookbook that fuses fashion and self-photography, capturing natural and beautiful moments.

Feature page here

Shooting location: Photomatic Shibuya Dogenzaka Store

**Collaboration Photo Booth at POP UP EVENT**

For seven days starting Wednesday, May 20, 2026, a self-photo booth with an exclusive original frame for this event will be available at the pop-up store held at Hankyu Umeda Main Store 4th floor, Kotokoto Stage 41. Visitors can enjoy shooting with a special sunflower-themed photo booth and collaboration frame, perfect for summer, inspired by the new collection.

Anyone who follows the official LOULOU WILLOUGHBY Instagram (@loulouwilloughby_official) can participate.

Dates: May 20 (Wed) - May 26 (Tue)

Hours: 10:00 - 20:00

How to participate: Follow the official LOULOU WILLOUGHBY Instagram (@loulouwilloughby_official)

Includes: One self-photo (postcard size) + still image and video data

*Limited quantities available, one per person.
*Service may be adjusted based on crowd conditions on the day.

POP UP EVENT Venue

**About 'LOULOU WILLOUGHBY'**

Loulou Willoughby—her daily life involves capturing everything that catches her eye and styling it beautifully. Often invited to parties, she has an extensive wardrobe of dresses, which she skillfully mixes with daily items, dressing them down with her unique fashion sense.

This brand is inspired by the closet of this fictional woman, Loulou Willoughby.

・SHOP LIST: https://loulouwilloughby.com/shop/
・Official online store: https://loulouwilloughby.com/
・Instagram: https://www.instagram.com/loulouwilloughby_official/
・Facebook: https://www.facebook.com/loulouwilloughbyofficial/

**What is Photomatic?**

TAKE YOUR MEMORY - I want to capture myself as I am today.

In 2018, the Photomatic self-photo service began with a simple idea from its founder, photographer Hong Seung-hyun: 'What if people could take their own portraits instead of being photographed by a cameraman?'

The professionally set lighting and space are filled with Photomatic's sensibility, allowing anyone to capture their best, authentic moments simply by pressing a remote connected to the camera. Its unique concept and high-quality shooting experience gained popularity among Korean celebrities and have been loved by many artists, including BTS, since its inception.

In 2024, it began a partnership with the Kitamura Holdings Group for a full-scale launch in Japan, bringing a new photography experience to everyone in Japan.

Official Website: https://www.photomatic.jp
Instagram: https://www.instagram.com/photomatic_japan/
TikTok: https://www.tiktok.com/@photomatic_japan
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