Transforming Organizations from 'Phone Calls': Mahoroba Workshop and PHONE APPLI Announce Strategic Partnership

PHONE APPLI Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Haruhiko Oobayashi), aiming to upgrade all companies into well-being organizations, and Mahoroba Workshop Inc. (Headquarters: Kawasaki, Kanagawa; Representative Director: Kunihide Kondo), a company with strengths in network and software development, announced a strategic partnership on June 17, 2026. The partnership aims to redefine the role of the 'telephone'—a critical customer touchpoint for businesses—and pursue both operational efficiency and customer harassment ("cus-hara") prevention.

Based on the integration of Mahoroba Workshop’s PBX solution "MAHO-PBX" and PHONE APPLI’s communication portal "PHONE APPLI PEOPLE," the two companies are establishing a joint development roadmap to realize a "stress-free phone environment" that reduces psychological and operational burdens associated with phone handling.

Background of the Partnership

In today’s business landscape, challenges such as increasingly complex communication due to hybrid work, rising incidents of customer harassment (cus-hara), and the need to improve labor productivity have become critical management issues. In recent years, the necessity for companies to implement cus-hara countermeasures—protecting employees from unreasonable demands and verbal abuse—has gained significant social importance.

Responding to these environmental shifts, Mahoroba Workshop and PHONE APPLI have recognized the "telephone" as an opportunity to fundamentally upgrade organizational operations, leading to this strategic partnership. By combining their respective strengths, the companies will progressively develop new features, establishing a joint development roadmap to eliminate stress related to corporate phone operations and realize a safe, creative work environment. This initiative, aiming to balance productivity improvement with cus-hara prevention, represents a novel approach to value creation that goes beyond traditional operational efficiency.

Three-Phase Roadmap Toward a 'Stress-Free Phone Environment'

Through this partnership, the companies aim to achieve the next-generation phone communication environment in three phases:

Phase 1: [Outbound Integration] Building the Foundation for Seamless Communication (Verification Completed)

Users will be able to make one-touch calls from PHONE APPLI PEOPLE through MAHO-PBX. This enables seamless internal and external phone communication regardless of device.

Phase 2: [Centralized Cloud-Based History Sharing and Storage] Preventing Individual Dependency in Call Handling and Enhancing Organizational Response Capability (Under Development)

Incoming calls will instantly display the caller’s name based on internal and external registration data. Additionally, call logs (incoming and outgoing) will be centrally shared and stored in the cloud. This prevents individual dependency in phone handling, facilitates smooth handovers between staff, improves operational visibility, and strengthens the organization’s overall response capability.

Phase 3: [New Features for Cus-Hara Countermeasures] Development Targeting Implementation of New Functions to Address Cus-Hara (Planned)

The companies will advance technical development and utilization collaboration with the goal of implementing new features to address cus-hara—a pressing social issue. This aims to reduce stress associated with phone handling and contribute to creating a work environment that enhances employees’ psychological safety and productivity.

Comment from Kunihide Kondo, Representative Director, Mahoroba Workshop Inc.

"Our 'MAHO-PBX' is strong in its flexibility to adapt to various network environments. Through collaboration with PHONE APPLI, we are confident that it will evolve beyond a mere 'telephone device' into infrastructure that protects and supports working people."

About 'MAHO-PBX'

A cloud PBX service offered by Mahoroba Workshop Inc., featuring high flexibility and scalability. It supports full-cycle network operations and can be customized to meet enterprise needs.

Learn more about 'MAHO-PBX': https://www.maho-pbx.jp/

{Company Overview: Mahoroba Workshop Inc.}

Representative Director: Kunihide Kondo

Headquarters: 2F, Daiichi Suzusho Building, 3-8-7 Miguchi, Takatsu-ku, Kawasaki-shi, Kanagawa 213-0001, Japan

Founded: March 2007

Capital: 15 million JPY

Business Activities: Voice Network Services

- Cloud automated notification service "Symphony Call"

- IP phone service "Jimuden" enabling fixed-line number calling

- IP-PBX "MAHO-PBX NetDevancer series"

Network Solutions

Software Development

URL: https://www.ate-mahoroba.jp/

About 'PHONE APPLI PEOPLE'

PHONE APPLI PEOPLE is a communication portal designed to transform communication and create open, transparent organizations. It integrates various tools—such as business card and web directory contact management, talent and skill visualization, presence indicators, and thank-you cards—into a single platform, simplifying user navigation and reducing the complexity of managing multiple tools.

Learn more about 'PHONE APPLI PEOPLE':

View Details

{Company Overview: PHONE APPLI Inc.}

Representative Director & CEO: Haruhiko Oobayashi

Headquarters: 8F, Hulic Kamatacho Building, 4-3-13 Toranomon, Minato-ku, Tokyo 105-0001, Japan

Founded: January 2008

Capital: 398,365,710 JPY

Business Activities: Planning, development, and sales of cloud services such as PHONE APPLI PEOPLE (a communication portal for stronger organizations); application development and sales (including integrations with Microsoft, Cisco, Salesforce); consulting services for well-being management; development and operation of various IP-PBX compatible applications

URL: https://phoneappli.net/

{Inquiries Regarding This Announcement}

PHONE APPLI Inc.

8F, Hulic Kamatacho Building, 4-3-13 Toranomon, Minato-ku, Tokyo 105-0001, Japan

Public Relations Department

E-mail: pr@phoneappli.net