Quick Cool with Water! New Cooling Poncho, Perfect for Midsummer, Now on Sale
Phiten launched the "Cooling Poncho" on May 8th, which cools through evaporative heat when wet. This new B2C product combines contact cooling material and quick-drying properties, making it ideal for midsummer heatstroke prevention. A "Cooling RAKU Shirt" is also planned for release in June, enhancing their functional apparel line for summer.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 20:00
- 🔍 Collected: May 8, 2026 at 11:31
- 🤖 AI Analyzed: May 8, 2026 at 12:16 (44 min after Collected)
Phiten Co., Ltd. (Headquarters: Nakagyo-ku, Kyoto; Representative Director: Yoshihiro Hirata), a body care company, launched the "Cooling Poncho" on Friday, May 8, 2026, at Phiten shops nationwide and on Phiten's official online store.
Quick cooling by wetting with water! Reusable countless times.
Wet it, lightly wring it, and shake it to activate a comfortable cooling effect through evaporative cooling. Even if the coolness weakens, a simple shake revives the chill!
* Note: The effect decreases as the product's water content diminishes. In such cases, re-wet it.
* Cooling function verified (Room temperature 25℃ / Humidity 46% / Water temperature 24℃)
Surface temperature measured non-contact using a Japan Avionics infrared thermography camera. Research conducted by Phiten in January 2026.
Comfortably cool even without wetting.
Made from a contact cooling material, it feels cool the moment it touches your skin. Excellent water absorption and quick-drying properties mean it dries quickly even when you sweat, leaving you feeling smooth and comfortable. It features a lightweight, breathable honeycomb mesh fabric.
Perfect for heatstroke prevention! Active in various scenes.
* Cool-down during halftime
* Sports spectating
* Outdoor and wild festivals
* Outdoor work on hot days
[X Exclusive] Present Campaign
From 17:00 on Thursday, May 14, 2026, to 23:59 on Tuesday, May 26, Phiten will hold a "Cooling Poncho Present Campaign" on its official X account. During the campaign period, follow Phiten's official X account, repost the campaign post, and answer a questionnaire for a chance to win a "Cooling Poncho (Royal Blue)" for a total of 100 winners! Winners can pick up their prize at a Phiten shop.
▼Details here (to be published at 17:00 on Thursday, May 14, 2026)
https://www.phiten.com/cooling-item/#a-campaign
[Announcement] New "Cooling RAKU Shirt Short Sleeve" to be released in June 2026!
The RAKU Shirt series has surpassed 4.3 million units in cumulative sales! A cooling version of the popular "RAKU Shirt" is now appearing! Similar to the Cooling Poncho, it uses a high-performance mesh material that is great for summer, and by wetting and shaking it, the cooling sensation is further enhanced. It is recommended not only for sports but also for everyday wear and for recovery while sleeping. It will be available in 3 colors, scheduled for release in June 2026.
Introducing Phiten's Cooling Items
A special page introducing cooling items perfect for combating the intense summer heat will be launched (scheduled for May 14). This page will feature the newly released "Cooling Poncho" and "Cooling RAKU Shirt," as well as various other cooling items that can be used according to different scenes and purposes. Let's overcome the hot summer with relaxation and recovery with Phiten's cooling items infused with Phiten technology.
Phiten Co., Ltd. supports health through body care so everyone can spend the hot summer comfortably.
▼"Phiten Cooling Items" special page will be published from 17:00 on Thursday, May 14.
https://www.phiten.com/cooling-item/
Experience at Phiten Shops
You can experience products and body care devices at Phiten shops. Please visit your nearest Phiten shop.
▼Phiten Shop Guide
https://www.phiten.com/shop/
* Note: Some stores may not carry all items. Please inquire with the store.
Product Information
Cooling Poncho
Each 6,600 yen (tax included)
* Size: Free
* Length: Approx. 62cm x Width: Approx. 147cm (excluding hood part)
* Material: 100% Polyester
* Technology: Metax
Phiten Co., Ltd.
Since its founding in 1983, under the policy "All for supporting health," Phiten has supported the health of all people. Focusing on unique technology development, Phiten has utilized its "Aqua-Titanium Technology," which disperses metals at a nano-level in water, to deliver various stress care and body care products to the world. With over 100 patents obtained in countries worldwide, it has gained great trust from the general public to top athletes, and its product power is highly regarded globally.
Company Profile
Headquarters: 678 Teami-mizu-cho, Karasuma-dori Nishikikoji-kado, Nakagyo-ku, Kyoto 604-8152
Representative: Yoshihiro Hirata, Representative Director
Established: October 4, 1983
Capital: 30 million yen
Corporate Website URL: https://www.phiten.com/
Business Activities: Manufacturing and sales of cosmetics, quasi-drugs, medical devices, and manufacturing and sales of sports-related products, health foods, health goods, etc.
Quick cooling by wetting with water! Reusable countless times.
Wet it, lightly wring it, and shake it to activate a comfortable cooling effect through evaporative cooling. Even if the coolness weakens, a simple shake revives the chill!
* Note: The effect decreases as the product's water content diminishes. In such cases, re-wet it.
* Cooling function verified (Room temperature 25℃ / Humidity 46% / Water temperature 24℃)
Surface temperature measured non-contact using a Japan Avionics infrared thermography camera. Research conducted by Phiten in January 2026.
Comfortably cool even without wetting.
Made from a contact cooling material, it feels cool the moment it touches your skin. Excellent water absorption and quick-drying properties mean it dries quickly even when you sweat, leaving you feeling smooth and comfortable. It features a lightweight, breathable honeycomb mesh fabric.
Perfect for heatstroke prevention! Active in various scenes.
* Cool-down during halftime
* Sports spectating
* Outdoor and wild festivals
* Outdoor work on hot days
[X Exclusive] Present Campaign
From 17:00 on Thursday, May 14, 2026, to 23:59 on Tuesday, May 26, Phiten will hold a "Cooling Poncho Present Campaign" on its official X account. During the campaign period, follow Phiten's official X account, repost the campaign post, and answer a questionnaire for a chance to win a "Cooling Poncho (Royal Blue)" for a total of 100 winners! Winners can pick up their prize at a Phiten shop.
▼Details here (to be published at 17:00 on Thursday, May 14, 2026)
https://www.phiten.com/cooling-item/#a-campaign
[Announcement] New "Cooling RAKU Shirt Short Sleeve" to be released in June 2026!
The RAKU Shirt series has surpassed 4.3 million units in cumulative sales! A cooling version of the popular "RAKU Shirt" is now appearing! Similar to the Cooling Poncho, it uses a high-performance mesh material that is great for summer, and by wetting and shaking it, the cooling sensation is further enhanced. It is recommended not only for sports but also for everyday wear and for recovery while sleeping. It will be available in 3 colors, scheduled for release in June 2026.
Introducing Phiten's Cooling Items
A special page introducing cooling items perfect for combating the intense summer heat will be launched (scheduled for May 14). This page will feature the newly released "Cooling Poncho" and "Cooling RAKU Shirt," as well as various other cooling items that can be used according to different scenes and purposes. Let's overcome the hot summer with relaxation and recovery with Phiten's cooling items infused with Phiten technology.
Phiten Co., Ltd. supports health through body care so everyone can spend the hot summer comfortably.
▼"Phiten Cooling Items" special page will be published from 17:00 on Thursday, May 14.
https://www.phiten.com/cooling-item/
Experience at Phiten Shops
You can experience products and body care devices at Phiten shops. Please visit your nearest Phiten shop.
▼Phiten Shop Guide
https://www.phiten.com/shop/
* Note: Some stores may not carry all items. Please inquire with the store.
Product Information
Cooling Poncho
Each 6,600 yen (tax included)
* Size: Free
* Length: Approx. 62cm x Width: Approx. 147cm (excluding hood part)
* Material: 100% Polyester
* Technology: Metax
Phiten Co., Ltd.
Since its founding in 1983, under the policy "All for supporting health," Phiten has supported the health of all people. Focusing on unique technology development, Phiten has utilized its "Aqua-Titanium Technology," which disperses metals at a nano-level in water, to deliver various stress care and body care products to the world. With over 100 patents obtained in countries worldwide, it has gained great trust from the general public to top athletes, and its product power is highly regarded globally.
Company Profile
Headquarters: 678 Teami-mizu-cho, Karasuma-dori Nishikikoji-kado, Nakagyo-ku, Kyoto 604-8152
Representative: Yoshihiro Hirata, Representative Director
Established: October 4, 1983
Capital: 30 million yen
Corporate Website URL: https://www.phiten.com/
Business Activities: Manufacturing and sales of cosmetics, quasi-drugs, medical devices, and manufacturing and sales of sports-related products, health foods, health goods, etc.