'A moment of rest for hardworking families.' Phiten and Ronald McDonald House partner to launch support activities
Phiten has partnered with Ronald McDonald House Charities Japan to begin providing health and body care support for the families of children battling illnesses, aiming to reduce caregiver fatigue.
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- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
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Phiten Co., Ltd. (Location: Nakagyo-ku, Kyoto City, Representative Director: Yoshihiro Hirata, hereafter Phiten), a body care company, deeply sympathizes with the activities of the Ronald McDonald House Charities, which supports children facing illnesses and their families, and will launch continuous health support activities through a partnership with the foundation.
Changing pediatric care and the burden on families
In recent years, the environment surrounding pediatric care has changed significantly.
Due to the decrease in pediatrics, regional disparities in medical access have widened, and there is an increasing number of cases where people are forced to travel long distances to medical institutions in urban areas seeking specialized treatment. In addition, with prolonged hospitalizations, parents face complex issues such as work restrictions due to accompanying their child, financial burdens, and sibling care*.
Furthermore, due to the shortage of medical workers, the role that families play is growing year by year.
Under these circumstances, not only the sick children themselves but also the 'mental and physical care of their families' has become an important social issue.
*Sibling care: Support for the 'siblings' of children with illnesses or disabilities. This refers to initiatives that closely support siblings' feelings of loneliness, conflict, and endurance, and support their healthy growth in an environment where family attention tends to concentrate on the sick child.
Health support that 'supports the supporters'
As a body care company, Phiten focuses on the 'care of the body and mind of the family' and will provide support in collaboration with the Ronald McDonald House Charities.
- Provision of health support centered on body care for families using the house.
- Self-care support aimed at reducing mental and physical burdens.
- Consideration of a continuous support system looking ahead from hospitalization to after discharge.
Through this initiative, we will strive to reduce fatigue and stress during the life of an accompanying caregiver and contribute to maintaining the health of the families themselves who support the children.
Toward support that 'connects hospitalization and home care'
In the future, in addition to support during house stays, we aim to develop health support that can be continued even after discharge or during home care.
By realizing 'seamless care during both hospitalization and home care,' we will contribute to reducing the burden on families and improving their quality of life.
Phiten's goal for connection with society
As the medical system changes, hospitals are not the only ones supporting sick children and their families.
As a body care company, Phiten believes that protecting the body and mind of the family leads to the peace of mind of the children.
Through this initiative, we aim to help support the future of pediatric care together with society.
Creating Shared Value (CSV)
This activity is not mere support, but aims to create 'Shared Value (CSV)' utilizing the company's strengths.
By utilizing the technology and knowledge cultivated in the body care area, wellness area, and recovery area, we will strive for both the resolution of social issues and the improvement of corporate value.
Company Information
Ronald McDonald House Charities Japan
With the aim of supporting children facing illnesses and their families, they establish and operate facilities where they can stay free of charge near medical facilities. In addition, through the promotion of volunteer activities and enlightenment, they contribute to the enhancement of the medical and welfare support system in Japan.
URL: https://www.dmhcj.or.jp/
Phiten Co., Ltd.
Since its founding in 1983, under the policy 'Everything is for supporting health,' they have supported the health of all people. Focusing on the development of only-one technologies, they utilize the 'Aqua-Titanium technology', which disperses metal in water at the nano level, to send various stress care and body care products out into the world. With a track record of acquiring more than 100 patents worldwide, they have garnered great trust from the general public to top athletes, and their product appeal is highly evaluated globally.
URL: https://www.phiten.com/
Changing pediatric care and the burden on families
In recent years, the environment surrounding pediatric care has changed significantly.
Due to the decrease in pediatrics, regional disparities in medical access have widened, and there is an increasing number of cases where people are forced to travel long distances to medical institutions in urban areas seeking specialized treatment. In addition, with prolonged hospitalizations, parents face complex issues such as work restrictions due to accompanying their child, financial burdens, and sibling care*.
Furthermore, due to the shortage of medical workers, the role that families play is growing year by year.
Under these circumstances, not only the sick children themselves but also the 'mental and physical care of their families' has become an important social issue.
*Sibling care: Support for the 'siblings' of children with illnesses or disabilities. This refers to initiatives that closely support siblings' feelings of loneliness, conflict, and endurance, and support their healthy growth in an environment where family attention tends to concentrate on the sick child.
Health support that 'supports the supporters'
As a body care company, Phiten focuses on the 'care of the body and mind of the family' and will provide support in collaboration with the Ronald McDonald House Charities.
- Provision of health support centered on body care for families using the house.
- Self-care support aimed at reducing mental and physical burdens.
- Consideration of a continuous support system looking ahead from hospitalization to after discharge.
Through this initiative, we will strive to reduce fatigue and stress during the life of an accompanying caregiver and contribute to maintaining the health of the families themselves who support the children.
Toward support that 'connects hospitalization and home care'
In the future, in addition to support during house stays, we aim to develop health support that can be continued even after discharge or during home care.
By realizing 'seamless care during both hospitalization and home care,' we will contribute to reducing the burden on families and improving their quality of life.
Phiten's goal for connection with society
As the medical system changes, hospitals are not the only ones supporting sick children and their families.
As a body care company, Phiten believes that protecting the body and mind of the family leads to the peace of mind of the children.
Through this initiative, we aim to help support the future of pediatric care together with society.
Creating Shared Value (CSV)
This activity is not mere support, but aims to create 'Shared Value (CSV)' utilizing the company's strengths.
By utilizing the technology and knowledge cultivated in the body care area, wellness area, and recovery area, we will strive for both the resolution of social issues and the improvement of corporate value.
Company Information
Ronald McDonald House Charities Japan
With the aim of supporting children facing illnesses and their families, they establish and operate facilities where they can stay free of charge near medical facilities. In addition, through the promotion of volunteer activities and enlightenment, they contribute to the enhancement of the medical and welfare support system in Japan.
URL: https://www.dmhcj.or.jp/
Phiten Co., Ltd.
Since its founding in 1983, under the policy 'Everything is for supporting health,' they have supported the health of all people. Focusing on the development of only-one technologies, they utilize the 'Aqua-Titanium technology', which disperses metal in water at the nano level, to send various stress care and body care products out into the world. With a track record of acquiring more than 100 patents worldwide, they have garnered great trust from the general public to top athletes, and their product appeal is highly evaluated globally.
URL: https://www.phiten.com/