Phiten Holds 'Power Tape Renewal Talk Session' on March 30th to Commemorate the Renewal Launch of Power Tape, Featuring Judo Gold Medalist Natsumi Tsunoda and Neurologist Dr. Katsuyuki Uchino
Phiten held an event on March 30, 2026, to announce the April 2nd renewal of its 'Power Tape'. Judo athlete Natsumi Tsunoda and a neurologist discussed its new 'Nanometax' technology and expanded use for everyday stress and pre-disease care.
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- 📰 Published: April 2, 2026 at 19:00
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The body care company Phiten Co., Ltd. (Location: Nakagyo-ku, Kyoto; CEO: Yoshihiro Hirata; hereinafter "Phiten") held the "Phiten Power Tape Renewal Talk Session" on March 30, 2026, to commemorate the renewal launch of the "Power Tape Series" on April 2, 2026, which has been favored by many since its initial release. The event featured Judo athlete Natsumi Tsunoda, neurologist Dr. Katsuyuki Uchino, Phiten's Marketing Director Tomoya Takeuchi, and Phiten Body Care Meister Yuichiro Suzuki. They discussed the appeal of the renewed Power Tape and the possibilities of "self-body care" expanding from sports to daily life.
## The Renewed Power Tape Series
Tomoya Takeuchi, Director of Marketing at Phiten Co., Ltd., gave a presentation on the renewal of the "Power Tape," which is entering its 31st year since launch. Touching upon the growing interest in "recovery," including "recovery wear" in recent times, he expressed his thoughts on the renewal: "Precisely because the importance of rest, fatigue recovery, and conditioning maintenance is being reaffirmed now, I strongly feel that we can contribute to people's body care with the renewed Power Tape, born from Phiten's long-cultivated technological development."
He also explained that this renewal represents a "lineup revamp based on technological evolution," with products adopting Phiten's highest-level technology, "Nanometax," positioned at the top. He emphasized that the original functionality of the Power Tape has been further improved through the evolution of materials and technology.
Furthermore, he noted that the Power Tape, which previously had a strong image of being used in sports settings, is seeing expanded use in daily life. "In addition to caring for areas like the shoulders, lower back, and knees, we highly encourage those suffering from modern-specific ailments, such as migraines caused by hay fever or atmospheric pressure changes, and eye strain from using computers and smartphones, to utilize it," he stated, showing eagerness to provide it to an even broader range of consumers.
Regarding the potential of this renewed Power Tape, Dr. Uchino commented from a medical perspective: "I believe it leads to solving stress, which is the biggest challenge modern people face. For us doctors as well, addressing 'pre-disease' conditions stemming from invisible factors like stress is a major issue. If left untreated, pre-disease conditions can progress into autonomic nervous system disorders or dementia. Therefore, naturally stimulating the parasympathetic nervous system and engaging in self-care in daily life perfectly aligns with modern needs."
## The Renewed Power Tape Series
Tomoya Takeuchi, Director of Marketing at Phiten Co., Ltd., gave a presentation on the renewal of the "Power Tape," which is entering its 31st year since launch. Touching upon the growing interest in "recovery," including "recovery wear" in recent times, he expressed his thoughts on the renewal: "Precisely because the importance of rest, fatigue recovery, and conditioning maintenance is being reaffirmed now, I strongly feel that we can contribute to people's body care with the renewed Power Tape, born from Phiten's long-cultivated technological development."
He also explained that this renewal represents a "lineup revamp based on technological evolution," with products adopting Phiten's highest-level technology, "Nanometax," positioned at the top. He emphasized that the original functionality of the Power Tape has been further improved through the evolution of materials and technology.
Furthermore, he noted that the Power Tape, which previously had a strong image of being used in sports settings, is seeing expanded use in daily life. "In addition to caring for areas like the shoulders, lower back, and knees, we highly encourage those suffering from modern-specific ailments, such as migraines caused by hay fever or atmospheric pressure changes, and eye strain from using computers and smartphones, to utilize it," he stated, showing eagerness to provide it to an even broader range of consumers.
Regarding the potential of this renewed Power Tape, Dr. Uchino commented from a medical perspective: "I believe it leads to solving stress, which is the biggest challenge modern people face. For us doctors as well, addressing 'pre-disease' conditions stemming from invisible factors like stress is a major issue. If left untreated, pre-disease conditions can progress into autonomic nervous system disorders or dementia. Therefore, naturally stimulating the parasympathetic nervous system and engaging in self-care in daily life perfectly aligns with modern needs."