- Relaxing Muscles with the Power Tape Series -

Body care company Phiten Co., Ltd. (Headquarters: Nakagyo-ku, Kyoto; President: Yoshihiro Hirata; hereinafter 'Phiten') will relaunch its 'Power Tape Series,' a product loved by many since its debut, on Thursday, April 2, 2026. Phiten's Power Tape is a body care tape supported by athletes and the general public alike, with a global following. Using Phiten's proprietary relaxation technology, it allows for easy care simply by applying it to areas of concern. Due to its effectiveness and convenience, the cumulative shipment of the circular tape has exceeded 2.4 billion units* since its launch in 1995, making it a signature Phiten product that continues to evolve. *As of July 2025, based on company research. The renewed Power Tape series features a completely revamped Phiten processing method. By adopting this 'evolved processing method,' we have achieved superior quality and material blending technology, further enhancing the product's functionality and performance. For details on the product lineup and how to apply Power Tape, please visit our special page. ▼ Click here for the Phiten Power Tape special page https://www.phiten.com/item/powertape/ History of the Power Tape Series Since its launch, the Phiten Power Tape series has remained a 'long-selling product,' supporting the best performance of athletes alongside the evolution of Aqua-Metal technology. Its history dates back to 1995, when it was born as a circular tape (approx. 22mm in diameter) with 'carbonized titanium' coated on the adhesive side. - Feel your body lighter and more relaxed just by applying it - Initially born from the needs of athletes, its convenience and immediate effect caused it to spread rapidly, particularly in the track and field world. After being featured on television programs at the time, it was widely covered in media as 'Titanium Tape,' gaining attention not just in sports but as a body care item for everyday lifestyles. Today, many athletes, especially university ekiden runners and marathon runners, can be seen using these circular tapes for body care, and in 2024, judoka Natsumi Tsunoda...