Philips Launches 'Win Before You Buy Up to 10,000 Yen Cashback Campaign' Starting May 20

## Campaign Background and Overview
Philips Japan Co., Ltd. has announced that it will hold the "Win Before You Buy: Up to 10,000 Yen Cashback Campaign" for its rechargeable electric toothbrush brand, "Philips Sonicare," from May 20, 2026 (Wednesday) to July 31, 2026 (Friday).

Philips Sonicare, which holds the No. 1 usage and recommendation rate among dental professionals in Japan for 18 consecutive years, has introduced a lottery system where participants know the cashback amount in advance. Eligible products include the "Sonicare DiamondClean 9000," the latest "6500 Series," and the "Sonicare Cordless Power Flosser 3000."

## Application Process and Receiving Cashback
By spinning the "Gacha" on the dedicated campaign site in advance, users will immediately know their cashback amount (up to 10,000 yen) and receive notification via SMS. To apply, customers must purchase an eligible product during the campaign period and upload images of their receipt or proof of purchase through the registration form provided in the SMS. The cashback will be available to collect at Seven Bank ATMs, managed by Seven Payment Service, Ltd., approximately 1 to 1.5 months after application.

## Features of the New 'Sonicare 6500' Model
The new "Sonicare 6500," which is included in the campaign, features a newly equipped motor that ensures stable brushing even in difficult-to-reach areas like back teeth and side gaps. The adaptive magnet system automatically optimizes vibration power, achieving up to 10 times more plaque removal compared to manual brushing. Furthermore, it is approximately 5% more compact and 12% lighter than the previous model, making it comfortable for use while traveling. It also features a long-lasting battery that lasts about 3 weeks on a single full charge, an Easy-Start function for electric toothbrush beginners, and Bluetooth connectivity for app synchronization.