Entry Models to Easily Start Daily Oral Care Emerge: Making Daily Care More Effective with Up to 5x Plaque Removal Compared to Manual Brushing

Philips Japan, Ltd. (Headquarters: Minato-ku, Tokyo; President: Misako Abe) will launch the 'Philips Sonicare 2100' and 'Philips Sonicare 3100' on April 15, 2026, as entry-level models that allow users to easily begin their daily oral care routine from the rechargeable electric toothbrush brand 'Philips Sonicare'. With sonic technology providing high-speed vibrations of approximately 31,000 strokes per minute, it gently scrapes out plaque from teeth and gums, supporting stable brushing even in hard-to-reach back teeth.

The rechargeable electric toothbrush brand 'Philips Sonicare', developed alongside dental professionals, features 'sonic technology'. This technology creates 'sonic fluid action'—a flow of saliva in the mouth—simultaneously with high-speed vibrations of about 31,000 strokes per minute and a wide amplitude, supporting the gentle and effective removal of plaque.

The newly launched 'Philips Sonicare 2100' and 'Philips Sonicare 3100' form a lineup that allows anyone to easily start daily oral care. They are designed to support stable brushing reaching difficult back teeth, allowing users to enjoy their daily care routine. Along with the 'Philips Sonicare 1100', which was released earlier on March 11, these models are easy to use in various daily situations and are perfect for both home care and on-the-go use.

[Philips Sonicare 1100, 2100, and 3100 Product Features]

1. Removes plaque with 3 movements The movement of Sonicare is approximately 31,000 strokes per minute. The high-speed vibration lifts the plaque, and the wide amplitude of the brush head sweeps it away. This movement generates 'sonic fluid action', a flow of saliva in the mouth, which gently and effectively helps to scrape out plaque.

2. Just lightly apply to teeth without scrubbing There is no need to move the brush in small increments like manual brushing. Since Sonicare vibrates at about 31,000 strokes per minute, simply apply it lightly to the teeth at an angle (roughly 45 degrees) and move it slowly along the teeth every 2 seconds.

3. Easy Start function to support a smooth transition to electric toothbrushes The Easy Start function is designed so that even those who are new to electric toothbrushes can use it with peace of mind. This function allows you to start with weaker vibrations than usual and gradually increase the vibration strength according to the number of uses. The power gradually increases from the first use to the 14th use. By using it during the transition period when you are not yet accustomed to the vibration of an electric toothbrush, it supports a smooth switch.

4. Efficient brushing guided by functions The Pacer function and SmarTimer function make brushing more efficient and can prevent over-brushing and missed spots. The Pacer function notifies you of a brushing interval every 30 seconds. By dividing the oral cavity into 4 sections and brushing each for 30 seconds, you can brush efficiently. The SmarTimer function automatically stops the brush after the 2-minute brushing time has elapsed. This prevents over-brushing. The combination of these two functions ensures efficient brushing of the oral cavity, making it safe for beginners.

5. Easy operation, lightweight model The Philips Sonicare 1100, 2100, and 3100 feature easy operation with just the push of the power button. Moreover, because they are lightweight models, the transition from manual brushing to an electric toothbrush is smooth.

6. Approximately 14 days of battery life expands usage scenarios It can be used for up to 14 days (about 2 weeks) on a full charge. Because it's a lightweight model that lasts for about 2 weeks, it is convenient for short trips and daily carrying. It comes with a charger base, so you can charge it on your washstand.

[Philips Sonicare 1100 Product Features]

1. Removes up to 3 times more plaque than manual brushing The Philips Sonicare 1100 makes daily care more effective with up to 3 times the plaque removal power compared to manual brushing.

2. Care to keep teeth and gums healthy This electric toothbrush comes with an InterCare brush head. With a brush head featuring long bristles, it firmly yet gently removes plaque in hard-to-reach areas and between teeth...