Phil Company Invests in "Merci," an Organic Bakery Operator, to Strengthen Tenant Attraction for "Phil Park" and Accelerate Sustainable Urban Development

Phil Company Group has entered into a minority investment agreement with Merci Co., Ltd., which operates the organic bakery "Merci life organics." This investment aims to strengthen tenant attraction and store openings for Phil Park, a commercial tenant building planned by the group, thereby enhancing property value and creating new vibrancy in local communities.
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Phil Company Group (core company: Phil Company Co., Ltd.; Representative: Shingo Toyama; Group Headquarters: Chuo-ku, Tokyo; hereinafter, "the Group"), which has the purpose of "filling urban gaps with creativity," has concluded an agreement regarding a minority investment in Merci Co., Ltd. (Representative Director and Chairman/CEO: Yasuhiro Ishikawa; Headquarters: Okayama City, Okayama Prefecture; hereinafter, "Merci"), which operates "Merci life organics."

Through this investment, the Group will attract and open "Merci life organics" stores in "Phil Park," the commercial tenant buildings planned by the Group. This will simultaneously achieve an increase in property asset value through a bakery beloved by the community and the creation of new vibrancy in the town.

Photo: Merci life organics Okayama Tenjin Store

■ Background and Purpose

The "Phil Park" developed by the Group is a commercial tenant building business that effectively utilizes underutilized spaces, such as the upper parts of parking lots, to create new vibrancy in cities. On the other hand, Merci is a rapidly growing company that operates "Merci life organics," an organic bakery committed to organic ingredients, aiming to be "No. 1 in the retail bakery industry." The purpose of this investment is to create the following synergies by combining the strengths of both companies:

Strengthening Leasing (Tenant Attraction) Capabilities

By attracting "Merci life organics" stores to "Phil Park," early operation of the properties will be realized.

Enhancing Property Asset Value

By having a bakery that is not only high-quality but also newsworthy and growth-oriented as a tenant, the brand power of "Phil Park" properties themselves will be enhanced, contributing to the long-term maintenance and improvement of asset value.

Revitalizing Local Communities

By establishing a bakery, which is used daily, as a hub, a place where local people naturally gather will be created, promoting "sustainable urban development" rooted in the community.

■ About "Merci life organics"

"Merci life organics," operated by Merci, is an organic bakery brand that carefully selects pesticide-free and additive-free ingredients and offers them at affordable prices for daily consumption. Currently, it is in an expansion phase and continues to challenge itself to deliver healthy and rich dining experiences to more people through investment in stores and bread factories.

■ Company Profile of Merci Co., Ltd.

Company Name: Merci Co., Ltd.

Established: July 6, 2021

Representative: Yasuhiro Ishikawa

Business Activities: Operation of Merci life organics (retail bakery)

Location: 2-69-1 Sumiyoshicho, Naka-ku, Okayama City, Okayama Prefecture

■ Company Profile of Phil Company Co., Ltd.

Company Name: Phil Company Co., Ltd.

Established: June 3, 2005

Representative: Shingo Toyama

Business Activities: Space solution business such as aerial stores "Phil Park" and rental housing with garages "Premium Garage House."

URL: https://philcompany.jp/

Location: 104-0045 Phil Park TOKYO GINZA Shintomi Lab., 3-1-12 Tsukiji, Chuo-ku, Tokyo

Capital: 789,647,000 JPY

About Phil Company Group

The Group's strength lies in its planning ability to create value from difficult-to-utilize land, such as narrow or irregularly shaped plots, and its one-stop system that provides everything from design and construction to tenant brokerage and building management to realize those plans.

We develop our business around two main products: "Phil Park," which utilizes the upper space of parking lots as commercial tenant buildings, and "Premium Garage House," rental housing with garages. Under the purpose of "filling urban gaps with creativity," we aim to create vibrancy in towns by providing customized space solutions that meet local needs for land utilization challenges (gaps) across Japan.