Izakaya Shinjidai Appointed Gold Sponsor for BreakingDown 20 for Second Consecutive Event; Launches National Campaign Including 100 PPV Giveaway

PHADS Co., Ltd. (President: Naoshi Sano; Headquarters: Nagoya, Aichi) has announced that its flagship brand, "Izakaya Shinjidai," will serve as a Gold Sponsor for "BreakingDown 20," scheduled for Saturday, June 14, 2026, at Marine Messe Fukuoka. This marks the second consecutive sponsorship following the previous event.

For BreakingDown 20, the brand is expanding its scope from regional promotions to a nationwide strategy, offering 100 Pay-Per-View (PPV) tickets and a 1 million yen cash prize, alongside a physical exhibition booth at the venue.

### Evolution from BreakingDown 19
In March 2026, Izakaya Shinjidai supported BreakingDown 19 as a Gold Sponsor. Following that event, a collaborative video featuring BreakingDown CEO Mikuru Asakura visiting Shinjidai locations went viral, surpassing 1 million views on YouTube. While previous efforts focused on the Nagoya area, the current sponsorship targets a national audience.

### Special Campaigns for BreakingDown 20
1. **PPV Ticket Giveaway for 100 Winners**
To ensure fans across Japan can experience the event, 100 PPV access codes will be awarded via lottery. Application details are available on the official Instagram accounts of founder Naoshi Sano (@sanonaoshi) and the brand (@shinjidai_phads).

2. **1 Million Yen Cash Prize**
One follower of the designated Instagram accounts will be selected to receive a 1 million yen prize. Further details will be announced through official social media channels.

3. **Shinjidai Exhibition Booth (Marine Messe Fukuoka)**
The on-site booth will feature an autographed hoodie by Mikuru Asakura and an exhibition detailing the history of founder Naoshi Sano. It will also highlight the company’s 2026 expansion plans into New York and Taiwan. Visitors will receive original brand stickers.

### Message from the Founder
President Naoshi Sano noted that the athletes' determination in the ring resonates with his personal experience as a pro footballer in Brazil at age 18. "Izakaya Shinjidai aims to be an ally to those who take on challenges," Sano stated, emphasizing a desire to connect with fans nationwide.

### About Izakaya Shinjidai
Operated by PHADS Co., Ltd., the brand is known for its signature "Dengushi" skewers, which have sold over 300 million units. The product is marketed under the concept of "Delicious x Healthy." The chain focuses on quality, affordability, and vibrant service to foster community-centered dining.

### Founder Profile: Naoshi Sano
President of PHADS Co., Ltd. Sano spent five years as a professional footballer in Brazil before entering the food industry. He has grown Izakaya Shinjidai to over 200 locations with a long-term goal of reaching 1,000 stores.

### Event Overview
- **Event Name:** BreakingDown 20
- **Date:** June 14, 2026
- **Venue:** Marine Messe Fukuoka
- **Organizer:** BreakingDown Co., Ltd.

### Corporate Information
- **Company Name:** PHADS Co., Ltd.
- **Established:** May 2, 2006
- **Capital:** 84,930,000 JPY
- **Annual Revenue:** 30 Billion JPY
- **Employees:** 9,000 (including part-time)
- **URL:** https://www.phads.jp