Over 200 Stores Nationwide: Tokyo's Popular Izakaya 'Shin Jidai' Returns to Takaoka! Grand Reopening on Monday, May 25th
Izakaya 'Shin Jidai' is reopening its original Takaoka store on May 25, 2026, with a 4-day limited-time drink sale. Commemorating its return to Takaoka, the birthplace of the Fazz Group which operates over 200 stores nationwide, the izakaya aims to revitalize the local community with its famous 'Denkushi' skewers.
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- 📰 Published: May 11, 2026 at 19:52
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Open for 4 days only! To commemorate the renewal of our founding store! All drinks (excluding mega sizes) will be 94 yen (103 yen including tax) all day from May 25th (Mon) to May 28th (Thu)! This open commemorative event is exclusively for Instagram followers of Shin Jidai founder "Naoshi Sano" (@sanonaoshi). Don't miss this chance!
Naoshi Sano Instagram
◼️ The Origin of Over 200 Stores Nationwide is Takaoka
The Fazz Group currently operates over 200 stores nationwide, from Hokkaido to Okinawa. Its origin, the first place it opened, was Takaoka.
Starting from Takaoka, and supported by many customers, we expanded nationwide. Currently, we have grown into a company that operates multiple brands, including 'Shin Jidai,' across the country.
This renewal marks a new start in Takaoka, the "place of origin" that led to over 200 stores nationwide.
◆ Store Overview
Store Name: Shin Jidai Takaoka Store
Address: 5-5-2 Yuyama-cho, Takahama City, Aichi Prefecture 444-1332
Phone: 0566-54-3250
Business Hours: 16:00〜24:00
Opening Date: Monday, May 25, 2026
Store Details
Energizing towns across Japan! What is the popular Shin Jidai?
1) 'Denkushi,' the Shin Jidai specialty, with cumulative sales of 300 million skewers
'Denkushi' is almost always ordered by customers who visit 'Shin Jidai.' Denkushi is a fried chicken skin skewer for 50 yen (55 yen including tax) per skewer. Once you try it, you'll be hooked. You'll want to eat many skewers, and on average, each person orders 5 or more skewers, making it a truly famous product.
■ The secret to Denkushi's deliciousness lies in these three points:
① [Chicken Skin] Excess fat is removed, leaving only collagen for a delicious crispy and chewy texture.
② [Sauce] Luxurious Korean ginseng, said to be effective for all ailments, is added, and the unique smell of ginseng is eliminated to create a delicious sweet and spicy sauce.
③ [Spice] The main ingredient is soy, achieving zero salt content, which enhances the addictive quality.
◼️ Fun to look at, delicious to eat! The chain of smiles created by the 'Denkushi Pyramid'
When you order Denkushi in quantities of 10 (4 tiers), 21 (6 tiers), or 36 (8 tiers), they are served in a beautiful pyramid shape, and the 'Denkushi Pyramid' has become a symbol of Shin Jidai. It's so popular that it's posted daily on social media.
"Denkushi" is a registered trademark of Fazz Co., Ltd., holding trademark rights with the Japan Patent Office.
Denkushi not only tastes delicious but also has the power to "make customers smile their best." Just by serving Denkushi, customers smile, and they smile even more when they eat it, truly making it an izakaya that "energizes 1,000 towns."
Instead of being in the existing genre of yakitori, "Denkushi" has established a unique position throughout Japan!
2) A popular izakaya loved by all ages, with long lines
Shin Jidai aims to "energize 1,000 towns" and has already energized approximately 200 towns (200 stores) across Japan, from Hokkaido in the north to Okinawa in the south. We contribute to society by opening stores, specifically through: ① vitality for customers' tomorrow, ② employment, ③ consumption, ④ crime prevention, and ⑤ tax payments. And this time, we will make the town of Takaoka even brighter and more energetic!
Unlike ordinary izakayas, Shin Jidai always has long lines no matter which town it's in.
Why are there long lines?
Shin Jidai is the originator of "fried chicken skin skewers," and its specialty, 'Denkushi,' is a unique blockbuster product recognized by the Japan Patent Office. Many customers want to experience "Denkushi" even if they have to wait in line, making it a very popular izakaya with continuous queues. To energize 1,000 towns, we are energizing towns across the country one by one, and this time, we are renewing in Takaoka. We will energize not only Aichi Prefecture but the entire country. There is no doubt that there will be long lines even before the opening.
3) Founder with an unusual background! A former professional soccer player
Naoshi Sano, born September 4, 1975 (Skewers Day), started playing soccer at age 8 and participated in the Inter-High School Championships and the National High School Soccer Championship at Gifu Prefectural Gifu Technical High School. After graduation, he went to Brazil, the kingdom of soccer. He played as a professional soccer player in São Paulo State, Brazil, for 5 years. After retiring at age 25 due to injury, he joined his father's construction company. However, out of gratitude to a family who helped him in a Brazilian slum, he transitioned to the food and beverage industry. In 2006, he founded Fazz Co., Ltd. In 2010, he opened the first Shin Jidai store. In 2023, he received the Dining Out Award. Currently, the group's annual sales are 30 billion yen, with 9,000 employees and 200 stores.
Shin Jidai founder Naoshi Sano has an unusual background.
◾️ Former professional soccer player in Brazil
After graduating from high school, he joined the professional soccer team America FC (São Paulo State) as a trainee.
Naoshi Sano Instagram
◼️ The Origin of Over 200 Stores Nationwide is Takaoka
The Fazz Group currently operates over 200 stores nationwide, from Hokkaido to Okinawa. Its origin, the first place it opened, was Takaoka.
Starting from Takaoka, and supported by many customers, we expanded nationwide. Currently, we have grown into a company that operates multiple brands, including 'Shin Jidai,' across the country.
This renewal marks a new start in Takaoka, the "place of origin" that led to over 200 stores nationwide.
◆ Store Overview
Store Name: Shin Jidai Takaoka Store
Address: 5-5-2 Yuyama-cho, Takahama City, Aichi Prefecture 444-1332
Phone: 0566-54-3250
Business Hours: 16:00〜24:00
Opening Date: Monday, May 25, 2026
Store Details
Energizing towns across Japan! What is the popular Shin Jidai?
1) 'Denkushi,' the Shin Jidai specialty, with cumulative sales of 300 million skewers
'Denkushi' is almost always ordered by customers who visit 'Shin Jidai.' Denkushi is a fried chicken skin skewer for 50 yen (55 yen including tax) per skewer. Once you try it, you'll be hooked. You'll want to eat many skewers, and on average, each person orders 5 or more skewers, making it a truly famous product.
■ The secret to Denkushi's deliciousness lies in these three points:
① [Chicken Skin] Excess fat is removed, leaving only collagen for a delicious crispy and chewy texture.
② [Sauce] Luxurious Korean ginseng, said to be effective for all ailments, is added, and the unique smell of ginseng is eliminated to create a delicious sweet and spicy sauce.
③ [Spice] The main ingredient is soy, achieving zero salt content, which enhances the addictive quality.
◼️ Fun to look at, delicious to eat! The chain of smiles created by the 'Denkushi Pyramid'
When you order Denkushi in quantities of 10 (4 tiers), 21 (6 tiers), or 36 (8 tiers), they are served in a beautiful pyramid shape, and the 'Denkushi Pyramid' has become a symbol of Shin Jidai. It's so popular that it's posted daily on social media.
"Denkushi" is a registered trademark of Fazz Co., Ltd., holding trademark rights with the Japan Patent Office.
Denkushi not only tastes delicious but also has the power to "make customers smile their best." Just by serving Denkushi, customers smile, and they smile even more when they eat it, truly making it an izakaya that "energizes 1,000 towns."
Instead of being in the existing genre of yakitori, "Denkushi" has established a unique position throughout Japan!
2) A popular izakaya loved by all ages, with long lines
Shin Jidai aims to "energize 1,000 towns" and has already energized approximately 200 towns (200 stores) across Japan, from Hokkaido in the north to Okinawa in the south. We contribute to society by opening stores, specifically through: ① vitality for customers' tomorrow, ② employment, ③ consumption, ④ crime prevention, and ⑤ tax payments. And this time, we will make the town of Takaoka even brighter and more energetic!
Unlike ordinary izakayas, Shin Jidai always has long lines no matter which town it's in.
Why are there long lines?
Shin Jidai is the originator of "fried chicken skin skewers," and its specialty, 'Denkushi,' is a unique blockbuster product recognized by the Japan Patent Office. Many customers want to experience "Denkushi" even if they have to wait in line, making it a very popular izakaya with continuous queues. To energize 1,000 towns, we are energizing towns across the country one by one, and this time, we are renewing in Takaoka. We will energize not only Aichi Prefecture but the entire country. There is no doubt that there will be long lines even before the opening.
3) Founder with an unusual background! A former professional soccer player
Naoshi Sano, born September 4, 1975 (Skewers Day), started playing soccer at age 8 and participated in the Inter-High School Championships and the National High School Soccer Championship at Gifu Prefectural Gifu Technical High School. After graduation, he went to Brazil, the kingdom of soccer. He played as a professional soccer player in São Paulo State, Brazil, for 5 years. After retiring at age 25 due to injury, he joined his father's construction company. However, out of gratitude to a family who helped him in a Brazilian slum, he transitioned to the food and beverage industry. In 2006, he founded Fazz Co., Ltd. In 2010, he opened the first Shin Jidai store. In 2023, he received the Dining Out Award. Currently, the group's annual sales are 30 billion yen, with 9,000 employees and 200 stores.
Shin Jidai founder Naoshi Sano has an unusual background.
◾️ Former professional soccer player in Brazil
After graduating from high school, he joined the professional soccer team America FC (São Paulo State) as a trainee.