[200 Stores Nationwide] Tokyo's Popular Izakaya 'Shin Jidai' Opens First Store in Tokuyama, Yamaguchi on Wednesday, May 20, 2026
Izakaya 'Shin Jidai,' a popular establishment with long queues in Tokyo, is making its first foray into Tokuyama, Yamaguchi Prefecture, with a grand opening on May 20, 2026 (Wednesday). To celebrate, a special four-day sale will offer all drinks (excluding mega sizes) for just 94 yen (103 yen including tax) per glass, all day, for Instagram followers of founder Naoshi Sano. Don't miss this chance!
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:05
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 12, 2026 at 08:00 (21h 28m after Collected)
For a limited 4 days from the opening! 4 super advantageous days! All drinks 94 yen (103 yen including tax) sale will be held!
To celebrate our first landing, from May 20 (Wednesday) to May 23 (Saturday), we will hold an open commemorative event where all drinks (excluding mega sizes) will be 94 yen (103 yen including tax) per glass, all day, no matter how many you drink! This offer is limited to Instagram followers of Shin Jidai founder "Naoshi Sano" (@sanonaoshi). Don't miss this chance!
Naoshi Sano Instagram
◆Store Overview
Store Name: Shin Jidai Yamaguchi Tokuyama Store
Address: Ginza Mainichi Kogyo Bldg. 2F, 2-18 Ginza, Shunan City, Yamaguchi Prefecture, 745-0032
Phone: 0834-34-8223
Business Hours: 16:00〜24:00
Opening Date: May 20, 2026 (Wednesday)
Energizing towns across Japan! What is the talked-about Shin Jidai?
1) Cumulative sales of 300 million units, Shin Jidai's specialty "Denshi Kushi"
"Denshi Kushi" is almost always ordered by customers who visit "Shin Jidai." Denshi Kushi is a fried chicken skin skewer, 50 yen (55 yen including tax) per skewer. Once you try it, you'll be hooked. You'll want to eat many skewers, and on average, each person orders 5 or more skewers, making it a specialty product in both name and reality.
■The secret to Denshi Kushi's deliciousness lies in these three points.
①【Chicken Skin】Excess fat is removed, leaving only collagen for a delicious crispy and chewy texture.
②【Sauce】Luxuriously infused with Korean ginseng, said to be effective for all ailments, the unique smell of Korean ginseng is eliminated, resulting in a delicious sweet and spicy sauce.
③【Spice】The main ingredient is soybeans, achieving zero salt, and the spice enhances the addictive quality.
■Fun to look at, delicious to eat! The chain of smiles created by the "Denshi Kushi Pyramid"
When you order 10 skewers (4 tiers), 21 skewers (6 tiers), or 36 skewers (8 tiers) of Denshi Kushi, they are served in a beautiful pyramid shape, and the "Denshi Kushi Pyramid" has become a symbol of Shin Jidai. It is such a popular product that it is posted daily on SNS.
"Denshi Kushi" is a registered trademark of the Japan Patent Office, owned by Fads Co., Ltd.
Denshi Kushi not only tastes good but also has the power to "bring the best smiles to customers."
Just by serving Denshi Kushi, customers smile, and eating it makes them smile even more. It is truly an izakaya that "energizes 1,000 towns."
Instead of an existing genre like yakitori, we have established a unique position in Japan with "Denshi Kushi"!
2) An izakaya with long queues, loved by all ages
Shin Jidai aims to "energize 1,000 towns," and has already energized approximately 200 towns = 200 stores nationwide, from Hokkaido in the north to Okinawa in the south. We contribute to society by creating stores, specifically through ① vitality for customers' tomorrow, ② employment, ③ consumption, ④ crime prevention, and ⑤ tax payment. And this time, we will make the town of Tokuyama even brighter and more energetic!
Unlike ordinary izakayas, Shin Jidai always has long queues in every town it opens.
Why are there queues?
Shin Jidai is the originator of "fried chicken skin skewers," and its specialty "Denshi Kushi" is a unique blockbuster product recognized by the Japan Patent Office. Many customers want to experience "Denshi Kushi" even if they have to queue, making it a very popular izakaya with daily queues. To energize 1,000 towns, we are energizing towns across the country one by one, and this time it's our first opening in Yamaguchi. We will energize not only Yamaguchi Prefecture but the entire Chugoku region. There is no doubt that there will be long queues even before the opening.
3) Founder with an unusual background! A former professional soccer player!
Naoshi Sano, born September 4, 1975 (Kushi Day), started playing soccer at the age of 8. He participated in the Inter-High School Championships and the National High School Soccer Championship at Gifu Prefectural Gifu Technical High School. After graduation, he went to Brazil, the kingdom of soccer. He played as a professional soccer player in São Paulo, Brazil, for 5 years. After retiring at the age of 25 due to injury, he joined his father's construction company. However, out of gratitude to a family who helped him in the slums of Brazil, he transitioned to the dining industry. In 2006, he founded Fads Co., Ltd. In 2010, he opened the first Shin Jidai store. In 2023, he received the Food Service Award. Currently, the group's annual sales are 30 billion yen, with 9,000 employees and 200 stores.
Shin Jidai founder Naoshi Sano has an unusual background.
■Former professional soccer player in Brazil
After graduating from high school, he joined the professional soccer team America FC (São Paulo State) as a trainee. In 1995 (Heisei 6), he signed a professional contract. In the same year, he transferred to CA Votuporanguense in the same state as a professional. In 1996 (Heisei 7), he transferred to Joinville EC in Santa Catarina State as a professional. In 1997 (Heisei 9), he transferred to a professional club in São Paulo State. In 1998 (Heisei 10), he suffered a major injury and decided to retire after not fully recovering the following season. In 1999 (Heisei 11), he returned to Japan. He played for 4 teams in 5 years. He was a Japanese soccer player active overseas.
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To celebrate our first landing, from May 20 (Wednesday) to May 23 (Saturday), we will hold an open commemorative event where all drinks (excluding mega sizes) will be 94 yen (103 yen including tax) per glass, all day, no matter how many you drink! This offer is limited to Instagram followers of Shin Jidai founder "Naoshi Sano" (@sanonaoshi). Don't miss this chance!
Naoshi Sano Instagram
◆Store Overview
Store Name: Shin Jidai Yamaguchi Tokuyama Store
Address: Ginza Mainichi Kogyo Bldg. 2F, 2-18 Ginza, Shunan City, Yamaguchi Prefecture, 745-0032
Phone: 0834-34-8223
Business Hours: 16:00〜24:00
Opening Date: May 20, 2026 (Wednesday)
Energizing towns across Japan! What is the talked-about Shin Jidai?
1) Cumulative sales of 300 million units, Shin Jidai's specialty "Denshi Kushi"
"Denshi Kushi" is almost always ordered by customers who visit "Shin Jidai." Denshi Kushi is a fried chicken skin skewer, 50 yen (55 yen including tax) per skewer. Once you try it, you'll be hooked. You'll want to eat many skewers, and on average, each person orders 5 or more skewers, making it a specialty product in both name and reality.
■The secret to Denshi Kushi's deliciousness lies in these three points.
①【Chicken Skin】Excess fat is removed, leaving only collagen for a delicious crispy and chewy texture.
②【Sauce】Luxuriously infused with Korean ginseng, said to be effective for all ailments, the unique smell of Korean ginseng is eliminated, resulting in a delicious sweet and spicy sauce.
③【Spice】The main ingredient is soybeans, achieving zero salt, and the spice enhances the addictive quality.
■Fun to look at, delicious to eat! The chain of smiles created by the "Denshi Kushi Pyramid"
When you order 10 skewers (4 tiers), 21 skewers (6 tiers), or 36 skewers (8 tiers) of Denshi Kushi, they are served in a beautiful pyramid shape, and the "Denshi Kushi Pyramid" has become a symbol of Shin Jidai. It is such a popular product that it is posted daily on SNS.
"Denshi Kushi" is a registered trademark of the Japan Patent Office, owned by Fads Co., Ltd.
Denshi Kushi not only tastes good but also has the power to "bring the best smiles to customers."
Just by serving Denshi Kushi, customers smile, and eating it makes them smile even more. It is truly an izakaya that "energizes 1,000 towns."
Instead of an existing genre like yakitori, we have established a unique position in Japan with "Denshi Kushi"!
2) An izakaya with long queues, loved by all ages
Shin Jidai aims to "energize 1,000 towns," and has already energized approximately 200 towns = 200 stores nationwide, from Hokkaido in the north to Okinawa in the south. We contribute to society by creating stores, specifically through ① vitality for customers' tomorrow, ② employment, ③ consumption, ④ crime prevention, and ⑤ tax payment. And this time, we will make the town of Tokuyama even brighter and more energetic!
Unlike ordinary izakayas, Shin Jidai always has long queues in every town it opens.
Why are there queues?
Shin Jidai is the originator of "fried chicken skin skewers," and its specialty "Denshi Kushi" is a unique blockbuster product recognized by the Japan Patent Office. Many customers want to experience "Denshi Kushi" even if they have to queue, making it a very popular izakaya with daily queues. To energize 1,000 towns, we are energizing towns across the country one by one, and this time it's our first opening in Yamaguchi. We will energize not only Yamaguchi Prefecture but the entire Chugoku region. There is no doubt that there will be long queues even before the opening.
3) Founder with an unusual background! A former professional soccer player!
Naoshi Sano, born September 4, 1975 (Kushi Day), started playing soccer at the age of 8. He participated in the Inter-High School Championships and the National High School Soccer Championship at Gifu Prefectural Gifu Technical High School. After graduation, he went to Brazil, the kingdom of soccer. He played as a professional soccer player in São Paulo, Brazil, for 5 years. After retiring at the age of 25 due to injury, he joined his father's construction company. However, out of gratitude to a family who helped him in the slums of Brazil, he transitioned to the dining industry. In 2006, he founded Fads Co., Ltd. In 2010, he opened the first Shin Jidai store. In 2023, he received the Food Service Award. Currently, the group's annual sales are 30 billion yen, with 9,000 employees and 200 stores.
Shin Jidai founder Naoshi Sano has an unusual background.
■Former professional soccer player in Brazil
After graduating from high school, he joined the professional soccer team America FC (São Paulo State) as a trainee. In 1995 (Heisei 6), he signed a professional contract. In the same year, he transferred to CA Votuporanguense in the same state as a professional. In 1996 (Heisei 7), he transferred to Joinville EC in Santa Catarina State as a professional. In 1997 (Heisei 9), he transferred to a professional club in São Paulo State. In 1998 (Heisei 10), he suffered a major injury and decided to retire after not fully recovering the following season. In 1999 (Heisei 11), he returned to Japan. He played for 4 teams in 5 years. He was a Japanese soccer player active overseas.
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