Shin-Jidai Group Aims to "Energize 1000 Towns" Through Food, Contributing to Society and Bringing Happiness to Employees and All Involved #AprilDream
Shin-Jidai Group announced its "April Dream" to "energize 1000 towns." Through food, the company aims to contribute to society, bringing vitality and smiles to people, creating five social values including job creation and regional contribution, with 200 stores nationwide. Founder Naoji Sano's experience in Brazil is the origin of this dream.
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- 📰 Published: April 1, 2026 at 20:00
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Our company endorses April Dream, which aims to make April 1st a day to share dreams. This press release is the dream of "Shin-Jidai Group (Fads Co., Ltd.)."
## Shin-Jidai Group's Dream
Shin-Jidai Group's dream is to "energize 1000 towns."
This is the life goal of Shin-Jidai Group founder Naoji Sano himself.
When we believe we have achieved our management philosophy, we will surely be creating many smiles in 1000 towns.
And we too will be smiling. Imagining that future, we continue to strive tirelessly today to realize our philosophy.
The words we receive from our customers, such as "I had fun!" "You cheered me up!" and "The food was delicious!" are our driving force.
Shin-Jidai Group currently operates 200 stores nationwide.
The purpose of expanding stores nationwide is not merely to provide meals.
It is to deliver "vitality for tomorrow" to our customers.
That is our raison d'être.
By Shin-Jidai Group opening stores in towns, the following five social values are created:
1. Vitality for customers' tomorrow
2. Job creation
3. Promotion of consumption
4. Crime deterrence
5. Regional contribution through taxation
To realize all of these in 1000 towns (1000 store openings).
That is the future Shin-Jidai Group aims for.
And this challenge will continue.
## The reason Shin-Jidai Group founder Naoji Sano wanted to contribute to society and make people happy through food
In 1994, Shin-Jidai Group founder Naoji Sano went to Brazil, a soccer powerhouse, at the age of 18 and played as a professional soccer player for five years.
That challenge can be said to have been a pioneer for Japanese soccer players who later became active overseas.
However
## Shin-Jidai Group's Dream
Shin-Jidai Group's dream is to "energize 1000 towns."
This is the life goal of Shin-Jidai Group founder Naoji Sano himself.
When we believe we have achieved our management philosophy, we will surely be creating many smiles in 1000 towns.
And we too will be smiling. Imagining that future, we continue to strive tirelessly today to realize our philosophy.
The words we receive from our customers, such as "I had fun!" "You cheered me up!" and "The food was delicious!" are our driving force.
Shin-Jidai Group currently operates 200 stores nationwide.
The purpose of expanding stores nationwide is not merely to provide meals.
It is to deliver "vitality for tomorrow" to our customers.
That is our raison d'être.
By Shin-Jidai Group opening stores in towns, the following five social values are created:
1. Vitality for customers' tomorrow
2. Job creation
3. Promotion of consumption
4. Crime deterrence
5. Regional contribution through taxation
To realize all of these in 1000 towns (1000 store openings).
That is the future Shin-Jidai Group aims for.
And this challenge will continue.
## The reason Shin-Jidai Group founder Naoji Sano wanted to contribute to society and make people happy through food
In 1994, Shin-Jidai Group founder Naoji Sano went to Brazil, a soccer powerhouse, at the age of 18 and played as a professional soccer player for five years.
That challenge can be said to have been a pioneer for Japanese soccer players who later became active overseas.
However