Dog-Friendly Outing Media "Petmo," Connecting 3,000 Facilities Nationwide, Incorporates to Resolve "Pet-Friendly but Not Allowed" Information Gap; Official Website Launched Simultaneously
SNS media "Petmo," which introduces facilities for outings with beloved dogs, has incorporated. Leveraging its media power with 1.7 million monthly reaches, it will fully scale its efforts to resolve the information gap on "pet-friendly" locations and its marketing support business.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 01:01
- 🔍 Collected: April 7, 2026 at 16:30
- 🤖 AI Analyzed: April 20, 2026 at 21:36 (317h 6m after Collected)
## Background of Incorporation: The Gap Between "Pet-Friendly" Signs and Reality
**Growing Needs for Outings, Information Environment Not Keeping Up**
According to the Japan Pet Food Association's "2025 National Dog and Cat Breeding Survey," the number of dogs kept in Japan is approximately 6.82 million. The long-term downward trend has bottomed out, and the number of newly kept dogs is on a recovery track at about 450,000. Particularly noteworthy is the increase in dog ownership rates among singles in their 20s-30s and child-rearing households. The way of life with dogs is now changing significantly, from being a 'pet to be cherished at home' to a 'family member to go out and travel with.'
**"Pet-Friendly" but Not Welcomed**
In response to this growing need for outings, the information available to owners is not sufficient. Information such as "Which cafes allow dogs?" and "Which inns can I stay at with my dog?" is scattered across different facilities, and there is currently almost no comprehensive source of information.
A more serious issue is the discrepancy between information and reality. Even if a web media or gourmet site lists a place as "pet-friendly," there are many cases where visiting with a beloved dog results in an unwelcome reception or different conditions. The accumulation of such experiences, 'I went trusting the information, but had a bad experience,' is dampening the desire of dog lovers to go out.
**Delivering Only "Places You Can Really Go"**
Petmo was created to solve this problem. We check the actual reception system of facilities such as cafes, restaurants, hotels, campsites, and commercial facilities nationwide that can be used with beloved dogs, and post them daily on Instagram. Aiming to be a media that people can say, "If Petmo introduces it, I can go there with peace of mind," we now have information on over 3,000 facilities and have built a unique network with pet-friendly facilities nationwide.
Until now, we have operated as a sole proprietorship, but as we received many consultations for marketing support from various businesses, from small shops to listed companies, we decided to incorporate to promote our business with a more reliable structure.
## Official Website Launched Simultaneously
On April 1, 2026, the same day as the company's establishment, we launched our official website.
**Growing Needs for Outings, Information Environment Not Keeping Up**
According to the Japan Pet Food Association's "2025 National Dog and Cat Breeding Survey," the number of dogs kept in Japan is approximately 6.82 million. The long-term downward trend has bottomed out, and the number of newly kept dogs is on a recovery track at about 450,000. Particularly noteworthy is the increase in dog ownership rates among singles in their 20s-30s and child-rearing households. The way of life with dogs is now changing significantly, from being a 'pet to be cherished at home' to a 'family member to go out and travel with.'
**"Pet-Friendly" but Not Welcomed**
In response to this growing need for outings, the information available to owners is not sufficient. Information such as "Which cafes allow dogs?" and "Which inns can I stay at with my dog?" is scattered across different facilities, and there is currently almost no comprehensive source of information.
A more serious issue is the discrepancy between information and reality. Even if a web media or gourmet site lists a place as "pet-friendly," there are many cases where visiting with a beloved dog results in an unwelcome reception or different conditions. The accumulation of such experiences, 'I went trusting the information, but had a bad experience,' is dampening the desire of dog lovers to go out.
**Delivering Only "Places You Can Really Go"**
Petmo was created to solve this problem. We check the actual reception system of facilities such as cafes, restaurants, hotels, campsites, and commercial facilities nationwide that can be used with beloved dogs, and post them daily on Instagram. Aiming to be a media that people can say, "If Petmo introduces it, I can go there with peace of mind," we now have information on over 3,000 facilities and have built a unique network with pet-friendly facilities nationwide.
Until now, we have operated as a sole proprietorship, but as we received many consultations for marketing support from various businesses, from small shops to listed companies, we decided to incorporate to promote our business with a more reliable structure.
## Official Website Launched Simultaneously
On April 1, 2026, the same day as the company's establishment, we launched our official website.