Top Pet Industry Marketers to Explain How to Achieve Results Through "Mechanisms" at TYL's "HearPet" Organized "Pet Marketer Meetup" - Second Event Confirmed!

TYL Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Shohei Kaneko, hereinafter TYL), a rapidly growing venture company with the mission of promoting pet familization and contributing to the creation of a world where pets are naturally considered family, will host the "Pet Marketer Meetup" on Thursday, May 21, 2026, at SOCIAL SPACE AKASAKA (Address: 3rd Floor, Akasaka Floral Plaza Building, 3-8-8 Akasaka, Minato-ku, Tokyo). HearPet is a specialized promotional service for the pet industry operated by TYL. It offers a wide range of services, from offline measures such as digital signage and sample distribution within animal hospitals, to online measures like targeted advertising distribution. The "Pet Marketer Meetup" held last November targeted marketers and sales promotion planners in the pet industry, sharing "failure" case studies from various companies, conducting seminars, and facilitating exchange and information sharing among attendees. It received high marks with a 94.7% satisfaction rate in participant surveys. Following this success, we will hold the second "Pet Marketer Meetup" targeting all individuals involved in marketing within the pet industry. This time, under the theme "Products that sell are born from 'mechanisms,' not 'sense'," Koutaro Hida (Representative Director of Trializa Inc.), who has handled numerous products at foreign consumer goods manufacturers, will be invited. He will explain the new product development framework common to multiple companies with specific case studies. After the seminar, a networking reception will be held, providing a casual setting for sharing on-site experiences and exchanging information. Participation can be registered through the special page (URL: https://e-ve.event-form.jp/event/128637/pet_marke_meetup?cv=fjs69cc92bddbc4b). We sincerely look forward to the participation of many of you. ■ Event Overview * Date & Time: Thursday, May 21, 2026, approximately 18:45–21:00 (Entry/Exit is free, doors open at 18:15) * Location: SOCIAL SPACE AKASAKA (Address: 3rd Floor, Akasaka Floral Plaza Building, 3-8-8 Akasaka, Minato-ku, Tokyo, Postal Code: 107-0052) * Fee: Free * Target Audience: Marketers and sales promotion planners in the pet industry. * Application URL: https://e-ve.event-form.jp/event/128637/pet_marke_meetup?cv=fjs69cc92bddbc4b