Persol Cross Technology Signs Sponsorship Agreement with Professional Esports Team "FENNEL"

Persol Cross Technology, Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Shinji Masaki; hereinafter referred to as Persol Cross Technology), which handles technology solutions business within the Persol Group, whose vision is "Hataraku, Waraou." (Work and Smile.), is pleased to announce that it has signed a sponsorship agreement with the professional esports team "FENNEL."

Background of the Sponsorship Agreement

Persol Cross Technology has supported customers with highly effective problem-solving, from planning and conceptualization to implementation and improvement, by leveraging advanced technologies including AI in diverse fields such as IT, DX, and manufacturing, based on its high technical capabilities.

FENNEL is promoting initiatives that contribute not only to improving the team's competitive performance but also to the overall development of the Japanese esports scene, challenging the creation of new value based on the knowledge gained in competitive environments.

Against this backdrop, Persol Cross Technology, with its mission to "Accelerate technology through collaboration and create a shining future together," and FENNEL, aiming to "Expand the boundaries of esports and create new cultures in digital and real," found common ground in their visions, leading to the signing of this sponsorship agreement.

Future Initiatives

Starting from July 2026, through sponsorship activities including logo placement on off-jerseys worn by FENNEL athletes, we aim to build new relationships with the esports community. Furthermore, Persol Cross Technology, with its expertise in AI and data analysis utilization, and FENNEL, with its accumulated experience in competitive environments and community management, are considering challenges in new initiatives utilizing the latest technology. The two companies will not only be in a sponsorship relationship but will also contribute to the further growth of the industry on the practical and advanced field of esports.

Comment from Ryo Takashima, President and CEO of FENNEL

I am extremely honored to have signed a sponsorship agreement with Persol Cross Technology.

Beyond a mere sponsorship framework, we will promote medium-to-long-term initiatives that lead to the creation of new value by combining Persol Cross Technology's expertise in cutting-edge fields such as IT and DX with FENNEL's experience cultivated in competitive and community domains.

Through the initiatives of both companies, we will contribute to the advancement of player development in Japanese esports and the further development of the esports industry and community.

Comment from Shinji Masaki, President and CEO of Persol Cross Technology, Inc.

I am very pleased to have signed a sponsorship agreement with FENNEL, which contributes to the development of the Japanese esports scene, and I sincerely appreciate this opportunity.

In recent years, esports has transcended the realm of mere competition and is achieving significant growth as a new culture and industry. In this context, FENNEL's influence on the community is expected to play an important role in enhancing Persol Cross Technology's brand value going forward.

Through this sponsorship agreement, we will support FENNEL's continued success and the development of the entire esports industry. We will also proactively consider and promote new initiatives unique to both companies.

・Inquiries (Corporate/Individual) here: https://persol-xtech.co.jp/contact/

About FENNEL < https://fennel-esports.com/ >

Established in 2019. As of 2026, FENNEL operates esports divisions across 10 titles. The VALORANT division has won four times in Japan, and the Pokémon UNITE division became world champions in the summer of 2024, boasting top-tier competitive results in all divisions as a professional esports team.

FENNEL is also a pioneer in the esports industry, operating tournament organizing and apparel businesses. Its esports tournament brand "FFL" hosts weekly events, international tournaments, and student tournaments for the nascent esports scene. With a peak concurrent viewership of 120,000, it has supported the scene's growth.

In its apparel business, FENNEL has collaborated with brands such as DIESEL and WIND AND SEA. The team's total social media followers exceed 4.8 million, and total YouTube views surpass 700 million. FENNEL is a leading company in the Japanese esports scene, leveraging its strong fan base and insights into the youth scene, including esports fans, for marketing and entertainment businesses.

About Persol Cross Technology, Inc. < https://persol-xtech.co.jp/ >

Persol Cross Technology, Inc. provides technical support to customers across all industries with specialized engineers in areas such as manufacturing (automotive, aerospace, industrial machinery, home appliances, robotics), IT (offering comprehensive solutions from consulting to design and development), and security (including diagnostics, operations, and IoT). We solve social issues by transforming how people and organizations work through the power of "cutting-edge technology."

About "PERSOL" < https://www.persol-group.co.jp/ >

The Persol Group, as a "Well-being Creation Company for Work," aims to "create 1 million better work opportunities by expanding human potential" by 2030.

We create a society where everyone in the world can experience "Work and Smile." by responding to the diverse needs of working people and expanding their potential.