Persol Cross Technology Signs Partnership Agreement with JRP, Operator of SUPER FORMULA

Persol Cross Technology Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Shinji Masaki, hereafter: Persol Cross Technology), which handles the technology solutions business within the Persol Group operating under the vision 'Work, and Smile,' has signed a partnership agreement with Japan Race Promotion Inc. (Headquarters: Chiyoda-ku, Tokyo, President: Yoshihisa Ueno, hereafter: JRP), the operator of Japan's premier motorsport, the Japanese Super Formula Championship (hereafter: 'SUPER FORMULA'). The purpose of this partnership agreement is to foster excellent digital talent for the mobility industry through Persol Cross Technology providing development support for the SUPER FORMULA official app 'SFgo' offered by JRP. https://superformula.net/sfgo/ja/ ## ■ This Collaboration: Development Cooperation for SUPER FORMULA Official App 'SFgo' 'SFgo', provided by JRP, is the official app allowing users to enjoy SUPER FORMULA more deeply. Aiming to be the 'greatest digital entertainment in the Asian motorsport world,' 'SFgo' plans to further enrich features that allow users to enjoy Japan's premier races from multiple angles, such as viewing experiences incorporating AR/VR and race analysis using AI. In the recent mobility industry, with the popularization of SDV*, the need for engineers with knowledge in broad areas such as vehicle data and cloud technology is increasing. Through the development of 'SFgo', we will provide practical opportunities to experience future technological environments, including AI-driven development approaches, thereby creating venues where talent capable of responding to industry needs can thrive and promoting the development of digital human resources. Screen of SUPER FORMULA official app 'SFgo' *Software Defined Vehicle: a car defined by software