6th Joint Project between Ota City and lotsful: Launching Support for Next-Generation Succession of Local Shopping Districts

lotsful Company, a division of Persol Innovation Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Midori Tanaka), which operates the side-job matching service 'lotsful,' is partnering with Ota City (Mayor: Masamasa Suzuki) and the Ota City Shopping District Association to implement the 6th Ota City Shopping District Problem-Solving Support Project. This project, which began in fiscal year 2021, is now in its sixth year. In fiscal year 2026, based on the future vision formulated last year, the project will begin full-scale preparations for mergers. Professional side-job talent, who have been participating since last year, will act as facilitators in discussions with the shopping districts to support smooth consensus building and practical organizational integration. This year, as a phase to realize that vision, the project will tackle concrete merger preparations. To foster positive consensus among multiple shopping district organizations with different circumstances, external side-job talent will provide neutral support to structure and revitalize discussions, accelerating organization at the practical level. Key initiatives include facilitation support for consensus building and the promotion of concrete merger and integration processes. Through this project, the goal is to establish a sustainable shopping district model and become a 'leading case study' that can be utilized by other regions facing similar challenges.