Side-job talent matching service 'lotsful' selected for Chuo City, Tokyo PR enhancement project for the 3rd consecutive year

lotsful Company, a subsidiary of the Persol Group (Headquarters: Minato-ku, Tokyo; Representative: Midori Tanaka), which operates the side-job talent matching service 'lotsful' (https://lotsful.jp/), has been selected as a partner for Chuo City's (Mayor: Yasuto Yamamoto) 'Outsourcing for Improving Staff PR Capabilities Utilizing Side-Job Talent' project for the 2026 fiscal year, following the 2024 and 2025 fiscal years. Starting today, recruitment for this year's side-job talent has begun on the 'lotsful' website. In this third year, the project will advance from traditional training to strengthening hands-on support, while recruiting new PR talent with design skills capable of handling information dissemination in the SNS era to improve the practical PR capabilities of staff.

■ Bringing 'Effective' PR to the Field. Promoting Offline Training and Hands-on Support in FY2026
Currently, Chuo City is working to disseminate government information using various media such as PR papers, websites, SNS, and flyers. In an environment where information is easily buried due to the spread of SNS, it is essential to practice more 'effective' PR to ensure that information reaches those who need it. Therefore, the city continues its efforts to foster a PR mindset and improve skills among staff by utilizing the expertise of side-job talent with high specialization in the PR and advertising fields.

Since the project began in FY2024, 'lotsful' has supported the improvement of Chuo City's PR capabilities. In the first year, the focus was on how to disseminate information and develop manuals, and last year, it promoted staff training programs, deepening the initiative step by step. In the third year, FY2026, to further permeate the results to the field, in addition to conducting offline group training, the project will strengthen hands-on support for specific model departments and advisor meetings for departments with PR issues. This aims to build a more practical PR system that goes beyond the acquisition of manuals and knowledge.

■ Newly Recruited Side-Job Talent
- Creative talent with strengths in SNS dissemination and design (1 person)
This year, we are recruiting individuals with design skills for SNS dissemination. They will improve the quality of the city's information dissemination by proposing improvements to content and supporting staff in creating templates.

■ Schedule (Estimated)
May 27, 2026 (Wed) – June 9 (Tue): Recruitment period
June 10, 2026 (Wed) – Dec 12 (Fri): Document screening and interview coordination
June 15, 2026 (Mon) – June 19 (Fri): Interviews and selection
July 1, 2026 (Wed): Project start and kickoff
End of February 2027: Project completion

■ Comment from Midori Tanaka, Representative of lotsful Company
'At 'lotsful', we have supported DX promotion and PR support by side-job talent in many local governments. As our initiative with Chuo City enters its third year, we are shifting from the 'foundation building' of previous years to a phase closer to 'practical application in the field' this year. This year, through offline training and individual consultations and hands-on support for each department, we will support the PR issues of each staff member and strongly back the improvement of their dissemination capabilities, including SNS utilization.'