"doda Job Fair" Returns! First In-Person Event in 6 Years to be Held This Autumn, Recruitment of Exhibiting Companies to Begin June 29 (Mon)

Persol Career Co., Ltd. announced that its recruitment service "doda" will hold the "doda Job Fair," its first in-person event in six years, on October 17, 2026, at the Tokyo International Forum. Recruitment for companies wishing to exhibit at the fair will begin today, June 29 (Mon).

Background of the In-Person "doda Job Fair"

The recruitment landscape has changed dramatically in recent years. A 2025 survey by doda*1 revealed that over 70% of companies responded that "current recruitment methods have limitations," indicating a search for new approaches. Furthermore, with soaring recruitment costs, there is a strong demand to address the fundamental issues of "weak motivation building before application" and "dropout during the selection process after application." Amidst this, new challenges have emerged for both job seekers and companies. Job seekers express concerns about the reliability of online information and the desire to "hear from actual employees before deciding to apply." Meanwhile, companies face significant opportunity loss because job descriptions alone cannot fully convey the appeal of their workplace atmosphere or the quality of their staff, with requests such as "we want opportunities to communicate our appeal through direct conversation before applications" being received.

As one effective measure to address these issues, "doda" has decided to hold an in-person job fair for the first time in six years since its last in-person event in 2020. A job fair is one of the few opportunities to meet prospective job seekers before they apply, allowing companies to convey their appeal on an equal footing regardless of size or name recognition. In addition to increasing the intention to apply and proceeding to selection on the spot, it is also characterized by the generation of serendipitous encounters with job seekers who might not have been met through conventional methods.

Through this fair, "doda" aims to support informed decision-making for both companies and job seekers and create new matching opportunities.

*1 Survey conducted in August 2024 and August 2025, with 2,000 respondents each time, targeting company representatives nationwide, aged 20-69, male and female, who are "company executives, regular employees, civil servants/teachers/non-profit organization employees, or professionals" and are "deciding on or gathering information to decide on outsourcing for mid-career recruitment services for regular employees." The survey was conducted twice in total.

"doda Job Fair 2026" Overview *Tentative*

Date & Time: October 17, 2026 (Sat) 11:00 AM - 6:00 PM

Location: Tokyo International Forum

Future Promotion Measures: In-train advertisements, station advertisements, web advertisements, etc.

"doda Job Fair 2026" Exhibitor Recruitment Overview

Exhibitor (Company) Booths:

We offer various plans including Premier Booth (¥2.1 million), Standard Booth (¥1.4 million), and Minimum Booth (¥700,000), along with numerous optional plans. For details, please inquire via the "Exhibitor Application/Inquiry" form below.

Exhibitor Application/Inquiry:

https://www.saiyo-doda.jp/contact

*Please click "Other Services" under "Services of Interest" to find "Job Fair" and select it.

Application Deadline:

September 18 (Fri) *Deadline subject to closure upon reaching application limit.

Past "doda Job Fair" Events:

Number of Interviews per Company*2:

42.3 interviews/company (October 2019 event)

48.7 interviews/company (February 2019 event)

Testimonials from Exhibiting Companies:

We actively called out to attendees with the goal of speaking with as many people as possible, and were able to speak with 140 people over two days.

It's difficult to convey personality and the atmosphere among employees through text. In that regard, the job fair is the optimal solution for us, as it allows us to directly communicate our company's appeal, such as our corporate culture and the interesting personalities of our staff.

When talking about our company, we are "as we are." We honestly communicate that we are a developing company and that some of our systems are not yet fully established. In fact, some of the people who came for interviews responded positively to our honesty, which made me realize it resonates with them.

*2 Results from fairs held in the same area.

Comments from the "doda Job Fair" Manager:

Kana Ozawa, General Manager, Sales Promotion Planning Department, Sales Solution Planning Division, Persol Career Co., Ltd.

Amidst significant changes in the recruitment market, we are deeply concerned that the essential value of companies is not being conveyed through job information alone, leading to a lack of truly meaningful encounters. In an era overflowing with information, it has become more difficult to judge its reliability and suitability, making decision-making for both companies and job seekers more complex than ever. That is precisely why we are returning to the fundamental principle of "meeting in person" and re-examining the nature of recruitment.

The job fair is a venue for delivering the appeal of companies and the passion of individuals that cannot be fully conveyed through text or online platforms, and for creating encounters that would not have occurred through previous methods. We view this initiative not merely as a campaign, but as a challenge to evolve the very structure of recruitment, establishing a new standard that advances decision-making for companies and individuals.

About the Recruitment Service "doda" < https://doda.jp/ >

With the slogan "Hataraku kyo ga, ii hi ni." (Today's work is a good day.), "doda" provides optimal matching between job seekers and hiring companies through various content such as its job search website, recruitment agency services, and the doda Job Fair.

About Persol Career Co., Ltd. < https://www.persol-career.co.jp/ >

Persol Career Co., Ltd., with its mission to "empower people to own their work," provides recruitment services, job advertising, and new graduate recruitment support through services like the recruitment service "doda" and the high-level recruitment service "doda X." In May 2022, it launched "HiPro," a comprehensive support service for professional human resources, making a full-scale entry into the side job and freelance domain. By leveraging the full strength of the group, we strive to create social value that focuses more than ever on individual "work" and aim to realize a society where all "work" leads to smiles, by facing social issues head-on.

About Our Mission: https://www.persol-career.co.jp/mission_value/