PERSOL CAREER Establishes Medium-Term Guideline “Career SBU 2030” to Advance Its Mission

PERSOL CAREER Co., Ltd., which operates career-change services including doda, announced that it has formulated “Career SBU 2030,” a medium-term guideline through March 2030, to further advance its mission of “giving people the power to own their work.” Career SBU refers to the career-related strategic business unit under the PERSOL Group’s Strategic Business Unit structure. It covers services such as recruitment for experienced professionals, new graduates, career-change media, direct sourcing, support for side jobs, multiple jobs and freelancers, career autonomy support, and employment support for foreign talent. PERSOL CAREER is the core company of the Career SBU. PERSOL CAREER established its mission in 2019 with the aim of creating a society that fosters career ownership, where each worker can understand their own potential and opportunities and choose their career and life by their own will. The newly defined “Career SBU 2030” serves as a milestone that sets out the value the company aims to deliver to customers by 2030 and the direction it intends to take. As the environment surrounding work continues to change rapidly, individuals and companies are being required to make increasingly complex decisions. “Career SBU 2030” defines what kind of partner PERSOL CAREER seeks to become for customers facing these changes and what value it aims to provide. For individual customers, PERSOL CAREER aims to become a career-support partner that helps people recognize their own potential and make confident choices. Career changes are no longer exceptional decisions, and people are now routinely required to make career-related choices such as reskilling, taking on side jobs, and reviewing their working styles. At the same time, the increase in options has made the question of what future one wants to choose more complex. By combining human expertise with technology, the company will understand each person’s career anxieties and uncertainties and provide support tailored to their circumstances and aspirations, helping them reach choices they can genuinely accept without being swayed by external expectations, evaluations, data, or AI-generated results. For corporate customers, PERSOL CAREER aims to become a partner that supports business growth through talent acquisition and utilization. For companies, the key issue is no longer simply whether they can hire people, but how they can acquire talent and connect it to business growth. Talent strategies including securing, retaining, and developing people with necessary skills have become management priorities. The company will go beyond recruitment support focused on filling headcount and will address the issues customers truly want to solve through its multilayered services, including the use of side-job workers and freelancers. It will provide optimal solutions tailored to each company’s situation with a view to medium- and long-term growth. PERSOL CAREER defines career ownership as the awareness and actions through which individuals proactively engage with their own careers. In today’s world of diversifying values and work styles, the company sees a career not as something separate, but as part of life. Career ownership means thinking about what kind of life one wants to lead and what role work should play within it, then making proactive choices. The process consists of three elements: understanding the current state of one’s career, making autonomous career choices and decisions, and accumulating career experiences toward one’s desired future. PERSOL CAREER operates under the mission of giving people the power to own their work. Through services such as doda and the high-class career-change service doda X, it provides recruitment, job advertising, and new-graduate hiring support. In May 2022, the company launched HiPro, a comprehensive support brand for the utilization of professional talent, and entered the side-job and freelance domains in earnest. It aims to create social value focused more deeply on individual work, confront social issues directly, and realize a society where all forms of work lead to smiles.