HiPro Direct's Side-Hustle Talent Support Achieves 600% Crowdfunding Success for Yamagata's Long-Established Sake Brewery
Persol Career's "HiPro Direct" platform facilitated a program where 3 side-hustle professionals supported a Yamagata sake brewery, leading to a 600% crowdfunding achievement. This highlights the effectiveness of urban talent in revitalizing traditional regional businesses.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 21:00
- 🔍 Collected: April 7, 2026 at 12:30
- 🤖 AI Analyzed: April 20, 2026 at 21:50 (321h 19m after Collected)
Persol Career Co., Ltd. is pleased to announce that its side-hustle and freelance talent matching platform service, "HiPro Direct", has achieved a 600% success rate in crowdfunding through the support of three side-hustle/concurrent professionals matched in the "Yamagata Future Kur-Mirasai Human Resource Utilization Project" commissioned by Yamagata Prefecture.
## What is the Super Practical Work-Stay Program "Yamagata x Sake Brewery Good Things Discovery Produce"?
"HiPro Direct" has been promoting the "Yamagata Future Kur-Mirasai Human Resource Utilization Project" since 2023, connecting urban professional talent seeking side-hustles and concurrent employment with small and medium-sized enterprises in Yamagata Prefecture.
"Yamagata x Sake Brewery Good Things Discovery Produce" is a program where side-hustle/concurrent professionals stay for two days in Kawanishi Town and Nanyo City, Yamagata Prefecture (October 18-19, 2025), aiming to solve the challenges for the sustainable growth of a long-established brewery founded in the Taisho era, "Nakaochi Sake Brewery Co., Ltd.".
## Decision to Appoint 3 Side-Hustle/Concurrent Professionals Through Problem-Solving Presentation
Eight pre-selected side-hustle/concurrent professionals visited Kawanishi Town and Nanyo City, Yamagata Prefecture, for brewery tours and community interaction. Through on-site observation, they grasped the "essence of the company and region" and unearthed its potential appeal. Based on these insights, they presented problem-solving strategies. As a result of the presentation evaluation, three side-hustle/concurrent professionals were appointed as accompanying supporters.
## What is the Super Practical Work-Stay Program "Yamagata x Sake Brewery Good Things Discovery Produce"?
"HiPro Direct" has been promoting the "Yamagata Future Kur-Mirasai Human Resource Utilization Project" since 2023, connecting urban professional talent seeking side-hustles and concurrent employment with small and medium-sized enterprises in Yamagata Prefecture.
"Yamagata x Sake Brewery Good Things Discovery Produce" is a program where side-hustle/concurrent professionals stay for two days in Kawanishi Town and Nanyo City, Yamagata Prefecture (October 18-19, 2025), aiming to solve the challenges for the sustainable growth of a long-established brewery founded in the Taisho era, "Nakaochi Sake Brewery Co., Ltd.".
## Decision to Appoint 3 Side-Hustle/Concurrent Professionals Through Problem-Solving Presentation
Eight pre-selected side-hustle/concurrent professionals visited Kawanishi Town and Nanyo City, Yamagata Prefecture, for brewery tours and community interaction. Through on-site observation, they grasped the "essence of the company and region" and unearthed its potential appeal. Based on these insights, they presented problem-solving strategies. As a result of the presentation evaluation, three side-hustle/concurrent professionals were appointed as accompanying supporters.
FAQ
What is 'HiPro Direct'?
It is a matching platform service that connects urban part-time and freelance talent with local small and medium-sized enterprises to support regional revitalization and business growth.
What was the key factor in a sake brewery in Yamagata achieving 600% in a crowdfunding campaign?
The key factor was the contribution of part-time and freelance talent hired through 'HiPro Direct', who rediscovered the brewery's appeal and provided effective solutions to challenges.
How does this program contribute to regional revitalization?
Urban specialists bring new perspectives and skills to local businesses, promoting the revitalization of the regional economy and sustainable growth.