PERSOL Business Process Design Starts Business Tie-up with Jo-Works to Promote BPO Utilization for Companies in Kesennuma City, Miyagi Prefecture

PERSOL Business Process Design Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Kazuyuki Ichimura; hereinafter 'PERSOL Business Process Design') of the PERSOL Group, whose vision is 'Work, and Smile', has started a business tie-up (hereinafter 'this tie-up') with Jo-Works Co., Ltd. (Headquarters: Kesennuma City, Miyagi Prefecture; Representative Director: Natsuko Kanno; hereinafter 'Jo-Works') aimed at promoting the utilization of BPO for companies in Kesennuma City, Miyagi Prefecture. Through this tie-up, we will strengthen the support system to solve the challenges of personalized operations and labor shortages faced by companies in Kesennuma City, aiming to realize productivity improvement and sustainable business growth for local companies. ■ Background of the Tie-up In Kesennuma City, due to the impact of labor shortages accompanying population decline, the personalization of operations and difficulties in securing human resources in local companies have become apparent. While this has increased the need for operational efficiency and digitalization, it is not uncommon for companies to find it difficult to allocate sufficient resources to the introduction and operation of DX and external services due to their scale and regional characteristics. Jo-Works is working to create an environment where anyone, especially women, can work independently while balancing various life events such as childcare and nursing care by promoting the penetration of telework centered in Kesennuma City. Furthermore, by providing BPO services to local companies, they are supporting operational efficiency and resolving labor shortages. The company's efforts towards creating local employment and improving corporate productivity align with the purpose of our business activities. We judged that by cooperating, the two companies could further promote support that closely addresses the issues faced by the region, leading to this tie-up. ■ Overview of This Business In this tie-up, in collaboration with Jo-Works, we will jointly promote support utilizing BPO for the issues of personalized operations and labor shortages faced by companies in Kesennuma City. Specifically, in addition to proposals for operational improvement to companies that Jo-Works has regular contact with, we will conduct educational activities through joint proposals to new companies and seminars. Also, we will continue initiatives to widely communicate the importance of business visualization and standardization through the use of BPO, such as disseminating examples of business operations in the region. ■ Future Outlook PERSOL Business Process Design will strengthen the support system for solving the challenges of companies in Kesennuma City through this tie-up. Moving forward, we aim to continuously expand initiatives utilizing touchpoints with local companies to realize productivity improvement and sustainable business growth for companies in Kesennuma City. In addition, we will spread these initiatives nationwide and contribute to the revitalization of the regional economy. ■ About the Online BPO Service 'StepBase' 'StepBase' is a service where highly experienced assistants directly employed by PERSOL Business Process Design efficiently perform tasks centered on the back-office domain of companies online. Since we possess over 7,000 business flows in the back-office domain, the preparation of procedure manuals and guides, which used to be a barrier when outsourcing tasks, is unnecessary. With a support system for various tasks such as recruitment, accounting, labor affairs, general affairs, secretary, sales, WEB production, and administration, it is possible to outsource only the necessary amount at the necessary timing. This not only reduces the expenses and personnel costs required to hire dedicated staff but also allows the construction of an environment where employees can focus on important tasks. ■ About Jo-Works Co., Ltd. Jo-Works Co., Ltd. operates based in Kesennuma, Miyagi Prefecture, with the mission to 'pursue the shape of a company where people can easily work'. By spreading telework as a means in the region, they are expanding the working options especially for women, working to create an environment where individuals can work freely according to their situations and desires. They also propose the use of outsourcing to local companies, supporting business improvement and the resolution of labor shortages. In the future, aiming for the realization of a 'company where people can easily work' not just for women, and a 'society' where anyone can easily work, they will contribute to creating a sustainable working environment starting from the local level. ■ About PERSOL Business Process Design Co., Ltd. PERSOL Business Process Design Co., Ltd. provides BPO services that stay close to customers' issues by multiplying three strengths: process design capability, organization/human resource management capability, and human resource development capability, with technologies such as AI. Under the mission to 'innovate all work and organizations, and create a society full of better working environments', we contribute to creating a society where organizations can realize the future they aim for and where working people can thrive.