Introducing 'Absolut® Tabasco™️', a Spicy Flavored Vodka Bursting with the Stimulating Heat of Tabasco Peppers!
Pernod Ricard Japan will release 'Absolut® Tabasco™️' on April 20, 2026, combining the premium Absolut Vodka with the spicy flavor of Tabasco sauce. This collaboration responds to the growing global demand for spicy beverages.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 21:00
- 🔍 Collected: April 6, 2026 at 12:30
- 🤖 AI Analyzed: April 21, 2026 at 01:03 (348h 32m after Collected)
Pernod Ricard Japan K.K. (Headquarters: Bunkyo-ku, Tokyo; CEO: Bruno Carvalho), which distributes Sweden's proud premium vodka 'ABSOLUT® VODKA', will collaborate with the TABASCO® brand, sold in over 195 countries and territories and in 25 languages, to release 'ABSOLUT® TABASCO™️'. This spicy flavored vodka, characterized by its stimulating heat, will be newly launched (manufacturer shipping begins) on Monday, April 20, 2026, at Don Quijote stores, drinking establishments, Amazon, and Rakuten Ichiba nationwide.
To commemorate the launch, a sampling event will be held on Saturday, April 25, and Sunday, April 26, from 11:30 to 16:30 at the 'Dogenzaka-dori Front Plaza' event space in front of the MEGA Don Quijote Shibuya flagship store in Dogenzaka, Shibuya, where visitors can taste a spicy lemonade made with 'ABSOLUT® TABASCO™️' (ends when the planned quantity is distributed). Furthermore, from Monday, April 20, to Wednesday, May 20, 2026, signage for 'Absolut® Tabasco™️' will appear on the Shibuya Ai Vision (Miyamasuzaka-shita intersection).
'ABSOLUT® TABASCO™️' is produced by fusing 'ABSOLUT VODKA', one of the world's leading premium vodkas (*1), with a unique natural essence (no added sugar) made from the fermented and aged red pepper paste used in TABASCO® sauce. It is a vodka with an unprecedented flavor that perfectly harmonizes the distinctive heat and aroma of the globally loved TABASCO® sauce. Two flavor brands, both with over a century of history, an unwavering commitment to authenticity, and a pursuit of quality, have come together.
The rich heritage of both brands culminates in the bottle of 'Absolut® Tabasco™️'. The bottle's color and diamond-shaped label are reminiscent of TABASCO® sauce, while the shape, reminiscent of an apothecary bottle, unmistakably represents 'Absolut Vodka'. It is a design that beautifully fuses the iconic motifs of each brand.
'Absolut® Tabasco™️' was born in response to a strong, growing demand for stimulating 'spiciness'. Spiciness is increasingly sought after these days, with sales of spicy vodka projected to increase by 27% by 2029. (*2) Rolled out in over 50 markets worldwide, this innovative vodka delivers the flavor that spirits enthusiasts around the globe are looking for.
While having a smooth taste, it features a flavor profile where a warm finish lingers on the lips with each sip, and the spiciness gradually spreads. It elevates any cocktail into a more stimulating experience than usual, such as the 'Spicy Bloody Mary' with a zesty kick, or the 'Spicy Lemonade' where you can enjoy a tongue-tingling heat within a refreshing sourness. It is a hot and stimulating bottle that will blow away the summer heat, perfect for enjoying alongside Mexican food, spicy dishes, pizza, or oysters, or for entertaining at home parties.
'TABASCO® Sauce' is an authentic, original pepper sauce from the McIlhenny Company, born on Avery Island, Louisiana, USA, in 1868. For over 150 years, with almost no changes to the ingredients or manufacturing methods, over 700,000 bottles are produced daily on Avery Island, where the headquarters is located. There are only three ingredients: red peppers, vinegar, and salt. It is made by aging in white oak barrels for up to three years.
To commemorate the launch, a sampling event will be held on Saturday, April 25, and Sunday, April 26, from 11:30 to 16:30 at the 'Dogenzaka-dori Front Plaza' event space in front of the MEGA Don Quijote Shibuya flagship store in Dogenzaka, Shibuya, where visitors can taste a spicy lemonade made with 'ABSOLUT® TABASCO™️' (ends when the planned quantity is distributed). Furthermore, from Monday, April 20, to Wednesday, May 20, 2026, signage for 'Absolut® Tabasco™️' will appear on the Shibuya Ai Vision (Miyamasuzaka-shita intersection).
'ABSOLUT® TABASCO™️' is produced by fusing 'ABSOLUT VODKA', one of the world's leading premium vodkas (*1), with a unique natural essence (no added sugar) made from the fermented and aged red pepper paste used in TABASCO® sauce. It is a vodka with an unprecedented flavor that perfectly harmonizes the distinctive heat and aroma of the globally loved TABASCO® sauce. Two flavor brands, both with over a century of history, an unwavering commitment to authenticity, and a pursuit of quality, have come together.
The rich heritage of both brands culminates in the bottle of 'Absolut® Tabasco™️'. The bottle's color and diamond-shaped label are reminiscent of TABASCO® sauce, while the shape, reminiscent of an apothecary bottle, unmistakably represents 'Absolut Vodka'. It is a design that beautifully fuses the iconic motifs of each brand.
'Absolut® Tabasco™️' was born in response to a strong, growing demand for stimulating 'spiciness'. Spiciness is increasingly sought after these days, with sales of spicy vodka projected to increase by 27% by 2029. (*2) Rolled out in over 50 markets worldwide, this innovative vodka delivers the flavor that spirits enthusiasts around the globe are looking for.
While having a smooth taste, it features a flavor profile where a warm finish lingers on the lips with each sip, and the spiciness gradually spreads. It elevates any cocktail into a more stimulating experience than usual, such as the 'Spicy Bloody Mary' with a zesty kick, or the 'Spicy Lemonade' where you can enjoy a tongue-tingling heat within a refreshing sourness. It is a hot and stimulating bottle that will blow away the summer heat, perfect for enjoying alongside Mexican food, spicy dishes, pizza, or oysters, or for entertaining at home parties.
'TABASCO® Sauce' is an authentic, original pepper sauce from the McIlhenny Company, born on Avery Island, Louisiana, USA, in 1868. For over 150 years, with almost no changes to the ingredients or manufacturing methods, over 700,000 bottles are produced daily on Avery Island, where the headquarters is located. There are only three ingredients: red peppers, vinegar, and salt. It is made by aging in white oak barrels for up to three years.