~Flowers are the beginning of everything~ 'Perrier-Jouët' Advertising Campaign 'Fill your World with Wonder' New Series Launched in Japan. Japan Ambassador Yuko Araki Narrates the Movie
Pernod Ricard Japan launches the new 'Fill your World with Wonder' campaign for Perrier-Jouët on April 6, 2026, featuring Japan Ambassador Yuko Araki narrating the beauty of nature and art.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 21:00
- 🔍 Collected: April 6, 2026 at 12:30
- 🤖 AI Analyzed: April 21, 2026 at 00:56 (348h 26m after Collected)
Prestige champagne house 'Perrier-Jouët', operated by Pernod Ricard Japan K.K. (Location: Bunkyo-ku, Tokyo, Representative Director: Bruno Calvão), will launch a new series of the global advertising campaign 'Fill your World with Wonder' starting Monday, April 6, 2026.
Positioned as a new chapter of 'Fill your World with Wonder', this campaign re-presents 'wonder', an essential value in modern times, as a 'manifesto' based on joy, optimism, and a vision for a brighter future. It means awakening the sensibility to re-capture the world from a new perspective with the pure curiosity inherently possessed by everyone, and to rediscover it as something more vivid and lively.
Since its founding in 1811, the history of Maison Perrier-Jouët has always been with flowers. Founders Pierre-Nicolas Perrier and Rose-Adélaïde Jouët selected Chardonnay as their signature grape variety based on their love for nature and art. This decision forms the foundation of the floral style that continues to this day. Furthermore, the Japanese anemone drawn by Emile Gallé, an artist representing Art Nouveau, in 1902 has been inherited as the symbol of the brand. The prestige cuvée 'Perrier-Jouët Belle Epoque', adorned with this anemone, captivates enthusiasts worldwide with its extremely high quality and taste.
Creative direction is by Lina Kutsovskaya, and visuals are by photographer and artist Viviane Sassen. By fusing various expression techniques such as photography, CG, collages, and painting, they modernly reinterpret the Art Nouveau philosophy of 'transcending the boundaries of art'. Bold scale expressions and vivid colors create a visual experience that evokes overwhelming vitality and imagination.
In the Japanese version of the movie, Yuko Araki, the Japan Ambassador for Perrier-Jouët, is appointed for narration. Along with the copy, 'Flowers are the beginning of everything. To a world full of even more wonder,' it delicately depicts the moment of opening one's heart to the beauty of nature and the new sensibility that expands from there.
https://www.perrier-jouet.com/ja-jp/be-more-flower-2
## About the New Series of the Perrier-Jouët Advertising Campaign 'Fill your World with Wonder'
'Fill your World with Wonder' is a campaign that proposes rediscovering the wonder and joy in everyday life by facing nature and opening one's heart to its beauty. Through the motif of flowers, it connects nature, art, and human sensibility, redefining the value of 'wonder' in modern times.
The 'flowers', which are the main characters of this campaign, are depicted as universal entities symbolizing nature, beauty, and optimism. 'Among them, the anemone, which symbolizes Perrier-Jouët, is depicted as a joyful symbol embodying the Art Nouveau tradition and the symbiotic relationship with nature, becoming an important motif that runs through the entire campaign,' said the creative
Positioned as a new chapter of 'Fill your World with Wonder', this campaign re-presents 'wonder', an essential value in modern times, as a 'manifesto' based on joy, optimism, and a vision for a brighter future. It means awakening the sensibility to re-capture the world from a new perspective with the pure curiosity inherently possessed by everyone, and to rediscover it as something more vivid and lively.
Since its founding in 1811, the history of Maison Perrier-Jouët has always been with flowers. Founders Pierre-Nicolas Perrier and Rose-Adélaïde Jouët selected Chardonnay as their signature grape variety based on their love for nature and art. This decision forms the foundation of the floral style that continues to this day. Furthermore, the Japanese anemone drawn by Emile Gallé, an artist representing Art Nouveau, in 1902 has been inherited as the symbol of the brand. The prestige cuvée 'Perrier-Jouët Belle Epoque', adorned with this anemone, captivates enthusiasts worldwide with its extremely high quality and taste.
Creative direction is by Lina Kutsovskaya, and visuals are by photographer and artist Viviane Sassen. By fusing various expression techniques such as photography, CG, collages, and painting, they modernly reinterpret the Art Nouveau philosophy of 'transcending the boundaries of art'. Bold scale expressions and vivid colors create a visual experience that evokes overwhelming vitality and imagination.
In the Japanese version of the movie, Yuko Araki, the Japan Ambassador for Perrier-Jouët, is appointed for narration. Along with the copy, 'Flowers are the beginning of everything. To a world full of even more wonder,' it delicately depicts the moment of opening one's heart to the beauty of nature and the new sensibility that expands from there.
https://www.perrier-jouet.com/ja-jp/be-more-flower-2
## About the New Series of the Perrier-Jouët Advertising Campaign 'Fill your World with Wonder'
'Fill your World with Wonder' is a campaign that proposes rediscovering the wonder and joy in everyday life by facing nature and opening one's heart to its beauty. Through the motif of flowers, it connects nature, art, and human sensibility, redefining the value of 'wonder' in modern times.
The 'flowers', which are the main characters of this campaign, are depicted as universal entities symbolizing nature, beauty, and optimism. 'Among them, the anemone, which symbolizes Perrier-Jouët, is depicted as a joyful symbol embodying the Art Nouveau tradition and the symbiotic relationship with nature, becoming an important motif that runs through the entire campaign,' said the creative