PerkUP Renews 'Co-workation.com', a Matching Platform for Corporate Retreats and Offsite Meetings

PerkUP, Inc. (Headquarters: Karuizawa, Nagano; CEOs: Aya Asao and Haruhisa Saito; hereinafter 'PerkUP') is pleased to announce the comprehensive renewal of the site design and functionality of 'Co-workation.com', a matching platform specialized in corporate retreats and offsite meetings.

This renewal strengthens the dissemination of the 'co-workation' concept and values, while improving the overall UI/UX to ensure that corporate representatives can intuitively and smoothly envision the optimal facilities and programs.

■ Background
With a vision of 'Journeys that shape the future' and a mission to 'Reimagine the way people and places connect,' PerkUP promotes businesses related to corporate retreats, offsite training, and workations. PerkUP is tackling the 'blank space' in the domestic group travel market—a segment that existing players have structurally struggled to address.

'Co-workation.com' is one of PerkUP's core businesses, serving as a concierge service for arranging corporate retreats and offsite meetings, providing a platform that connects local businesses with corporate groups.

In recent years, with the establishment of remote work and organizational diversification, demand for corporate retreats and offsite training aimed at team building, offsite meetings, and engagement enhancement has risen rapidly. However, general group travel systems and accommodation booking sites struggle to flexibly respond to the complex needs specific to corporate groups, such as 'workspace specifications,' 'availability of equipment,' and 'integration with training content.' This places a heavy burden of research and communication on organizers.

To solve these market challenges, PerkUP has implemented a major renewal of 'Co-workation.com'.

The biggest feature of this renewal is the integration of a proprietary AI matching engine.

With the recent evolution of generative AI, user behavior has shifted from the traditional 'keyword search' style to 'exploring optimal answers through dialogue with AI.' Incorporating this trend into the corporate travel arrangement sector, 'Co-workation.com' has newly equipped a unique AI concierge function. By fusing the 'speed of advanced AI technology' with the 'reliable support system of human concierges,' we significantly reduce the burden on organizers and support the realization of more essential and result-oriented retreats.

PerkUP will continue to update the access experience to the vast data we have cultivated, including attractive facilities across the country, unique content, and abundant implementation examples.

■ Main Changes in the Renewal
Integration of a proprietary AI concierge
A system that fuses advanced AI technology with attentive support from concierges.
Organizers simply input their 'purpose,' 'number of people,' and 'desired environment' in a chat format. The AI analyzes the needs and extracts the optimal stay facilities and local training/experience content from the Co-workation.com database.
Furthermore, after the initial proposal by AI, our professional concierges seamlessly take over. Human professionals provide thorough support for final coordination, such as detailed adjustments with venues, transportation, and handling irregular requests.

Seamless integration of article content and facility search
We have strengthened the navigation to 'article content' that disseminates the concept of co-workation and practical know-how. By increasing the mutual flow between 'input of planning/know-how' and 'search for facilities that meet conditions,' we have optimized the flow from information gathering to actual facility selection.

Visualization of appeal specialized for 'team building/retreat use'
On each facility page, the editorial department has reorganized information from our unique perspective of 'how it is suitable for retreats and offsite meetings.' We have added a new 'Recommended Points' section with images, refreshing the layout to make it easier to grasp the charm and usage image of the facility visually and intuitively.

Significant improvement in site performance
We have optimized and lightened the images posted on the site. This ensures smooth page loading even when comparing numerous facilities and images, providing a comfortable browsing environment regardless of whether it is a PC or smartphone.

PerkUP will continue to expand article content that supports diverse work styles and increase the number of listed facilities, striving to provide highly convenient services. Please make use of the new 'Co-workation.com' for your company's team building and offsite meeting planning.