[Case Study Released] Perfect Corp. Provides AI Skin Diagnosis Technology for Domohorn Wrinkle's "Suhadabi Check"

Perfect Corp., operating under the slogan "Making consumers' lives more beautiful," has provided its AI skin analysis technology to Saishunkan Pharmaceutical Co., Ltd. for their basic skincare brand "Domohorn Wrinkle Suhadabi Check."

"Domohorn Wrinkle's" skin diagnosis service, "Suhadabi Check," is available on Saishunkan Pharmaceutical's official LINE account. Through advanced personalization, it provides information tailored to each customer's situation and enables seamless collaboration with expert staff. By offering a customer experience that combines "digital" and "human" elements, it has achieved results such as a more than twofold increase in first-time purchase rates and a more than threefold increase in monthly users.

For details on the case study, please refer to the following:

"Domohorn Wrinkle" Case Study

Background of Introduction

For approximately 50 years, Saishunkan Pharmaceutical has emphasized "dialogue that stays close to each customer" through telephone. However, with the shift to online customer contact, the challenge of "difficulty grasping customers' skin conditions through a screen" became apparent. Traditional web questionnaires also presented problems, such as a heavy burden of input and reliance on subjective answers, making immediate and objective feedback difficult.

In response to this situation, Saishunkan Pharmaceutical began offering "Suhadabi Check" as a new touchpoint for easily understanding skin conditions. "Suhadabi Check" is designed as an intermediate touchpoint connecting web-based information acquisition with individual consultations via chat and phone with expert staff, and Perfect Corp.'s AI skin analysis technology is adopted for skin condition assessment.

Effects of Introduction

By quantifying skin conditions, it has enabled consultations with expert staff at optimal timings and highly personalized experiences. By using LINE, which is used daily, as an entry point, it has achieved both the promotion of new purchases and the continuous relationship building with existing customers.

First-time purchase rate more than doubled The first-time purchase rate for "Suhadabi Check" users is more than double that of non-users. Objective numerical data has encouraged purchases.

Number of users more than tripled in approximately 1 year and 2 months The monthly number of users increased from approximately 4,500 in November 2024, when operations began, to 14,257 in January 2026. Data-driven operations, such as optimizing the timing of skincare information delivery, contributed to this increase.

Contribution to sales Contributed to cumulative sales of several hundred million yen within approximately one year of introduction. *This is the result of combining multiple measures, including support via chat and phone.

Improved customer engagement Approximately 60% of users (approximately 8,800 people as of January 2026) are existing members, indicating established continuous use.

Reactivation of dormant customers It functions as an opportunity to encourage repurchases from customers who had not made purchases for a long period.

Increased brand trust By combining AI-based quantification with expert staff support, customer trust has been strengthened.

Initiatives

"Suhadabi Check," an AI skin diagnosis service, is provided on Saishunkan Pharmaceutical's official LINE account. It functions as an "intermediate touchpoint" connecting web-based information acquisition with consultation support via phone and chat.

Promoting action through visualization of skin conditions By simply taking a photo with a smartphone, skin conditions are instantly quantified. It presents comparative indicators with people of the same age, promoting self-understanding and increasing daily motivation for skincare.

Information provision tailored to customer phases It adopts a design that switches display content and advice for new customers and existing members. It provides optimal information, creating contact points for new customers and visualizing care results for existing members.

Data utilization through LINE ID linkage Diagnosis results are linked with LINE ID, and customers are managed in 5 stages (unpurchased, first-time, nurturing, member, dormant). Communication tailored to each phase promotes purchases and reactivates dormant customers.

Fusion of digital and human support After AI diagnosis, customers are seamlessly connected to expert staff (chat/phone) based on their skin condition. This establishes a support system that combines digital convenience with face-to-face quality.

Deciding factors for adopting Perfect Corp.'s AI skin diagnosis

Reliability backed by実績: High diagnostic accuracy and reliability based on extensive implementation with major domestic and international brands.

Flexible personalization design: Enables optimal recommendations for new customers and existing members, tailored to their attributes and skincare stages, through a single mechanism.

About Perfect Corp.'s AI skin diagnosis

Proprietary AI enables skin diagnosis simply by taking a photo with a smartphone or tablet.

Measures 15 types of skin concerns such as acne, pores, and wrinkles, as well as skin type and skin age, in just a few seconds.

Accurately recognizes the skin condition of all users, regardless of skin type, age, or ethnicity.

High accuracy approved by dermatological research.