[Case Study Published] Perfect Corp Provides AI Skin Analysis for Panasonic's Dedicated Beauty Appliance App 'with Panasonic Beauty'

Perfect Corp, operating under the slogan "Making consumers' lives more beautiful," has provided its AI skin analysis to "with Panasonic Beauty," a dedicated beauty appliance app offered by Panasonic Corporation (hereafter Panasonic). Through AI skin analysis, users can visualize their skin condition via their smartphones and perform appropriate care according to their current state. By allowing users to actually feel the changes and results in their skin, the app encourages the continuation of personalized skincare. According to a survey, the intention of app users to continue using the service has reached 94.2%.

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About with Panasonic Beauty Panasonic's beauty appliances have garnered significant support for their high technological capabilities and quality. On the other hand, while beauty appliances are products that demonstrate their effectiveness through continuous use, there was a challenge that sustained use is difficult due to reasons such as "I don't know if I'm using it correctly" and "I quit before I can feel the effects."

Therefore, the company developed the app "with Panasonic Beauty" to support daily use by proposing appropriate usage methods tailored to the skin conditions and concerns of each individual user. In this app, in addition to visualizing skin conditions and proposing optimal usage methods, users can realize changes by accumulating daily records, achieving an experience that makes it easy to continue using the products.

Experience Design in with Panasonic Beauty As one of the features supporting this experience, Perfect Corp's "AI Skin Analysis" has been adopted. High-precision AI skin diagnosis makes it possible to visualize the skin condition and propose usage methods suited to that condition.

Furthermore, a "beautiful skin filter" is applied to facial photos after the skin diagnosis, intentionally displaying a softer texture to reduce the psychological hurdle of looking directly at bare skin. It is designed so that users can continue taking photos without feeling overwhelmed. In addition, by incorporating a calendar design that allows users to intuitively grasp past accumulations and a feedback function that positively communicates areas for improvement, it supports the habituation of skincare and realizes an experience that naturally accompanies daily use.