ChooMia Launches Rescue Cat Support Initiative with 'Miaou Days,' a Cat-Motif Accessory Series for Adults
Accessory brand 'ChooMia' has launched the 'Miaou Days' cat-themed jewelry series to support rescued cats. By donating 2.2% of sales to 'Rescued Cat Cafe Mocchari,' the brand aims to raise awareness for animal welfare and help cats find new homes.
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- 📰 Published: April 22, 2026 at 20:10
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ChooMia, an accessory brand operated by PerCoRe LLC, has launched a special feature page for its 'Miaou Days' cat-motif accessory series designed for adults. The brand has started an initiative where 2.2% of sales from each eligible cat-themed item purchased will be donated to 'Rescued Cat Cafe Mocchari,' located in Tanimachi Rokuchome, Osaka. The Miaou Days series expresses not only the cuteness of cats but also the wish for humans and animals to live together in harmony. This initiative was started with the hope that the daily enjoyment of accessories would serve as an opportunity for people to learn about the existence of rescued cats and their encounters with new families.
### Created as cat accessories that naturally blend into daily use for adults
Miaou Days is a cat accessory series for adults born from the desire of those who 'love cats but want to wear them elegantly and sophisticatedly rather than in an overly cute way.' While cat-motif accessories come in a wide range of prices and designs, it was often difficult to find a good balance that adults could easily incorporate into their daily lives. Therefore, ChooMia focused on creating a balance where the items blend naturally into an adult's daily routine, allow the wearer to feel the presence of a cat subtly, and offer high-quality looks at an affordable price.
### A series that balances 'elegance and excitement' characteristic of ChooMia
ChooMia has proposed high-looking, elegant accessories that are easy for adults to use daily, under the concept of 'accessories with quality that can be cherished like jewelry.' Miaou Days also goes beyond just being cute; it truly makes the heart flutter. It is a series born with a focus on ChooMia's unique sense of balance.
### Donating 2.2% of sales per purchase to 'Rescued Cat Cafe Mocchari'
In this initiative, for every Miaou Days target product purchased, 2.2% of the sales (a play on the Japanese cat sound 'nyan nyan' for 2-2) will be donated to 'Rescued Cat Cafe Mocchari.' The brand hopes that this will be an opportunity for customers to learn about the existence of rescued cats and places that connect them with new families as an extension of the joy of choosing accessories. 'Rescued Cat Cafe Mocchari' is an adoption-type rescue cat cafe where cats looking for foster parents live, located a 3-minute walk from Tanimachi Rokuchome Station in Chuo-ku, Osaka.
### A transparent form of support where the donation destination and activities are visible
One reason for choosing 'Rescued Cat Cafe Mocchari' as the donation recipient was to make the actual activities, location, and destination of the support as visible as possible. By donating directly to a real place where cats actually live and are connected with foster parents, rather than an anonymous recipient, the brand aims to make customers feel more concretely where their support is going and what kind of activities it leads to.
### From the passion of cat-loving staff to a sustainable initiative
Many of ChooMia's staff live with cats, and some have even adopted rescued cats. To them, cats are not just 'cute motifs' but precious companions in their daily lives. That is why ChooMia wanted to make this project a sustainable effort that the brand can continue without strain, rather than a one-time initiative.
### Supporting the place and encounters for cats after they are rescued
While the number of cats culled in Japan is on a downward trend, 4,866 cats were still culled in the 2024 fiscal year. Therefore, ChooMia believes it is meaningful to support, even if little by little, places where rescued cats can stay in peace and find new families.
### Towards a warm cycle where small moments of excitement lead gently to the future of cats
Through Miaou Days accessories, ChooMia hopes to deliver small moments of excitement to customers' daily lives while simultaneously creating a warm cycle where items picked up because they are 'cute' lead gently to the future of cats. Currently, Miaou Days offers items such as rings, necklaces, and earrings featuring motifs of cats and paws.
### Created as cat accessories that naturally blend into daily use for adults
Miaou Days is a cat accessory series for adults born from the desire of those who 'love cats but want to wear them elegantly and sophisticatedly rather than in an overly cute way.' While cat-motif accessories come in a wide range of prices and designs, it was often difficult to find a good balance that adults could easily incorporate into their daily lives. Therefore, ChooMia focused on creating a balance where the items blend naturally into an adult's daily routine, allow the wearer to feel the presence of a cat subtly, and offer high-quality looks at an affordable price.
### A series that balances 'elegance and excitement' characteristic of ChooMia
ChooMia has proposed high-looking, elegant accessories that are easy for adults to use daily, under the concept of 'accessories with quality that can be cherished like jewelry.' Miaou Days also goes beyond just being cute; it truly makes the heart flutter. It is a series born with a focus on ChooMia's unique sense of balance.
### Donating 2.2% of sales per purchase to 'Rescued Cat Cafe Mocchari'
In this initiative, for every Miaou Days target product purchased, 2.2% of the sales (a play on the Japanese cat sound 'nyan nyan' for 2-2) will be donated to 'Rescued Cat Cafe Mocchari.' The brand hopes that this will be an opportunity for customers to learn about the existence of rescued cats and places that connect them with new families as an extension of the joy of choosing accessories. 'Rescued Cat Cafe Mocchari' is an adoption-type rescue cat cafe where cats looking for foster parents live, located a 3-minute walk from Tanimachi Rokuchome Station in Chuo-ku, Osaka.
### A transparent form of support where the donation destination and activities are visible
One reason for choosing 'Rescued Cat Cafe Mocchari' as the donation recipient was to make the actual activities, location, and destination of the support as visible as possible. By donating directly to a real place where cats actually live and are connected with foster parents, rather than an anonymous recipient, the brand aims to make customers feel more concretely where their support is going and what kind of activities it leads to.
### From the passion of cat-loving staff to a sustainable initiative
Many of ChooMia's staff live with cats, and some have even adopted rescued cats. To them, cats are not just 'cute motifs' but precious companions in their daily lives. That is why ChooMia wanted to make this project a sustainable effort that the brand can continue without strain, rather than a one-time initiative.
### Supporting the place and encounters for cats after they are rescued
While the number of cats culled in Japan is on a downward trend, 4,866 cats were still culled in the 2024 fiscal year. Therefore, ChooMia believes it is meaningful to support, even if little by little, places where rescued cats can stay in peace and find new families.
### Towards a warm cycle where small moments of excitement lead gently to the future of cats
Through Miaou Days accessories, ChooMia hopes to deliver small moments of excitement to customers' daily lives while simultaneously creating a warm cycle where items picked up because they are 'cute' lead gently to the future of cats. Currently, Miaou Days offers items such as rings, necklaces, and earrings featuring motifs of cats and paws.