Pepper Lunch Launches 'Meat Day WEEK' – 5 Days of 29% More Meat at No Extra Cost Starting June 26, 2026

Hot Palette Co., Ltd. (Headquarters: Koto-ku, Tokyo; President & CEO: Takashi Ikeno) will launch a 5-day limited-time 'Meat Day WEEK' campaign from Friday, June 26, 2026, to Tuesday, June 30, 2026, at all locations of Pepper Lunch, Pepper Lunch PLUS, Musashi Hamburg, and Rocks Hamburg. During this period, select menu items will feature a 29% increase in meat quantity while maintaining the original price.

'Meat Day' has long been a popular monthly event among customers. This 'Meat Day WEEK' extends the value proposition across five consecutive days. Guests can enjoy larger, more satisfying portions of meat at no additional cost—an exceptional offer designed to deliver both value and satisfaction.

Additionally, weekday lunch menus will also be included in the meat-upgrade promotion. Amid ongoing inflation and rising living costs, this campaign aims to provide a fulfilling and affordable dining experience that satisfies both the stomach and the soul. Don’t miss this opportunity to indulge in Pepper Lunch’s signature hearty meat dishes.

◆ Campaign Details

- Content

Either the 'Beef Pepper Rice' / 'Beef Pepper Rice Lunch Set' or the 'Wild Juicy Steak (150g, 200g, 300g)' / 'Wild Juicy Steak Lunch Set (110g, 180g)' will receive a 29% increase in meat quantity.

* Available items may vary by location. Please check the official website for participating stores.

* Musashi Hamburg and Rocks Hamburg previously offered steak portion upgrades, but will now switch to increased meat in Beef Pepper Rice during this campaign.

- Campaign Period: June 26 (Fri) – June 30 (Tue), 2026

- Eligible Items

Either: - All sizes of Beef Pepper Rice (excluding MEGA size) and all sizes of Beef Pepper Rice Lunch Set OR - Wild Juicy Steak (150g, 200g, 300g) and Wild Juicy Steak Lunch Set (110g, 180g)

* Availability varies by store. Please refer to the official website.

* Takeout and delivery orders are not eligible for this promotion.

- Participating Stores: All Pepper Lunch, Pepper Lunch PLUS, Musashi Hamburg, and Rocks Hamburg locations

* Excludes Tokyo Racecourse Store.

[After 29% increase] Beef Pepper Rice (Rice M size, extra meat) | [After 29% increase] Wild Juicy Steak 300g

◆ About Pepper Lunch

— Over 30 Years of Craftsmanship, a Unique Dining Experience —

Experience sizzling hot iron plates, the aroma of freshly ground black pepper, the sound of meat searing, and the excitement of finishing your dish yourself. At Pepper Lunch, dining engages all five senses, transforming everyday meals into rich, celebratory moments.

Official Website: https://www.pepperlunch.com/ X (formerly Twitter): https://x.com/pepperlunch_JP Instagram: https://www.instagram.com/pepperlunch_pr/ Facebook: https://www.facebook.com/pepperlunch_pr/ Official Mobile App: https://pepperlunch.com/app

◆ About Hot Palette Co., Ltd.

— Bringing Smiles to the World Through Unique Food Experiences —

Founded in 2020, Hot Palette Co., Ltd. aims to bring joy to the world through food—an essential part of daily life. The company operates multiple restaurant brands, including Pepper Lunch, and is committed to developing brands that deliver addictive deliciousness and elevated fun.

Through restaurant operations, franchising, and food wholesale, Hot Palette continues to innovate fearlessly, delivering happiness that fills both stomachs and hearts.

Company Name: Hot Palette Co., Ltd. Headquarters: FORECAST Kameido 5F, 2-27-7 Kameido, Koto-ku, Tokyo Corporate Website: https://hotpalette.co.jp/