Eight new products from "Baby curiosity®" have been released by People Co., Ltd. (Chuo-ku, Tokyo, President and Representative Director: Makoto Kiribuchi), a manufacturer of infant toys.

About Baby curiosity®

The "Baby curiosity®" brand was born from "People Baby Research Institute," a project that shares the observational insights into children that our company has cultivated for over 40 years.

Over 500 parent-child pairs have participated in the "Savoring Baby Workshop" regularly held by the People Baby Research Institute since 2022, allowing us to accumulate insights into the curiosity-driven behavior of infants aged 0.

From these insights, we re-examined the question: "What kind of toys are necessary for the curiosity of 0-year-olds?" from a baby's perspective. This led us to thoroughly re-evaluate our long-selling products and those that had been discontinued, resulting in a renewal of our baby product lineup and brand.

Scenes from the "Savoring Baby Workshop" and monitor testing during prototype development.

The second wave of products, released in July, are new items born from workshops and baby observations.

There are a total of 8 items, including products that were toy-ified based on popular items from the workshops, and products that have been revived with enhanced features to ignite babies' curiosity after having been previously discontinued.

With the Baby curiosity® toys, featuring a lineup that caters to the diverse curiosities of babies,

"Which one is perfect for my child right now?" Please enjoy the world of curiosity.

Baby curiosity® Series Second Wave Lineup

*For product availability, please contact each retailer.

Babycuriosity Brand Site

For detailed product information, please visit here.

Baby curiosity® Related Information

PRTIMES Press Release (Released April 1, 2026)

Lineup for the New Baby Toy Brand "Baby curiosity®" Released in April Now Available!

PRTIMES Press Release (Released March 10, 2026)

"Name rare Taro the Sixth" Appointed PR Ambassador for People Co., Ltd.

PRTIMES Story

The Story of How We Seriously Considered Baby Curiosity and Changed All Baby Toys ~The Making of Baby curiosity® Vol. 0~

Connecting Disparate Baby Toys with "Curiosity" Gave Birth to Baby curiosity ~The Making of Baby curiosity® Vol. 1~

Communicating Baby's Curiosity Through Onomatopoeia ~The Making of Baby curiosity® Vol. 2~

Who Are the "People Who Can Think Only About Babies" Supporting People's Toy Development? ~The Making of Baby curiosity® Vol. 3~

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Baby curiosity Magazine

We will share the thoughts behind the development of People's baby toy series "Baby curiosity®," created by re-examining our products with a focus on babies' "curiosity."

People Co., Ltd. Company Profile

With the purpose of "creating moments when children's curiosity ignites!", we plan, develop, and sell products and services, including toys.

Company Name: People Co., Ltd.

Representative: Makoto Kiribuchi, Director and Representative Executive Officer

Established: February 1982 - Toy Business Founded

Capital: 238.8 million yen

Number of Employees: 40

Head Office Location: VORT Higashi-Nihonbashi, 2-15-5 Higashi-Nihonbashi, Chuo-ku, Tokyo

Company HP: https://www.people-kk.co.jp/

Listed on Tokyo Stock Exchange Standard Market | Securities Code: 7865

FACT BOX

  • Source: PR TIMES
  • Category: 新商品発売
  • Organizations: Baby curiosity®