People Co., Ltd. Intensifies UK Market Expansion, Strengthens Strategic Partnerships with Local Partners, Eyes European Development.

People Co., Ltd. (Head Office: Chuo-ku, Tokyo; Director and Representative Executive Officer: Masato Kiribuchi), a manufacturer of infant and toddler toys, will further promote its overseas expansion by building strategic partnerships with local sales and marketing support companies to further strengthen sales and PR promotion in the UK and other European regions.

Last May, People Co., Ltd. simultaneously launched its new product brand "1curiosity" in Japan and the UK.

Since entering the UK market, we have been advancing sales and marketing activities in collaboration with local partner companies and have achieved a certain level of success. Moving forward, based on these efforts, we will further strengthen our collaborative framework, accelerate our expansion in the UK market, and progressively explore opportunities for expansion into other European regions.

On Friday, March 20, 2026, Japan time, representatives from the three companies met at our exhibition booth at the 'Childcare & Education Expo' held in the UK. They shared an understanding of future collaboration policies and confirmed that they would proceed with concrete initiatives to strengthen their partnership.

(From left: Rie Crowley, Representative of Pointblank Promotions Ltd.; Masato Kiribuchi, Representative of People Co., Ltd.; Martin Clabby, Representative of Familia Events Ltd.)

【Partner Company Introductions】

Pointblank Promotions Ltd

A London-based sales agent that supports the sales expansion of Japanese brands in the UK market. It is responsible for the continuous expansion of brand distribution through building relationships with local retailers and providing follow-up after introduction.

People Co., Ltd. has collaborated with Pointblank Promotions Ltd. on sales activities in the UK market since the launch of "1curiosity" in May 2025, developing sales channels and retail presence. Based on the insights gained through these initiatives, we will further deepen our collaboration with the company to build a stable sales foundation and promote distribution expansion.

Official Website: https://pointblankpromo.com/

Familia Events Ltd

A UK-based agency specializing in marketing and event planning for the family and baby sector. It excels in community-driven promotions and communication utilizing social media, designing experiences that connect brands with consumers.

People Co., Ltd. began collaborating with Familia Events Ltd. at the launch of "1curiosity" in May 2025, working to expand brand recognition and create experiential opportunities in the UK market. Building on these achievements, we will further strengthen our partnership with the company to accelerate expansion by enhancing brand communication and expanding experiential opportunities in the UK market.

Official Website: ...