Peers Group Officially Introduces Conversational AI Role-Playing Service "mimik AI" to J:COM
Peers Group's conversational AI role-playing service "mimik AI" has been officially introduced to JCOM Marketing's telemarketing division. This is expected to improve J:COM's customer response quality and training efficiency.
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- 📰 Published: April 27, 2026 at 18:00
- 🔍 Collected: April 27, 2026 at 09:31
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Peers Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Ryuji Kuwano; hereinafter 'Peers') is pleased to announce that its conversational AI role-playing service 'mimik AI' (*) has been officially introduced to the telemarketing division of JCOM Marketing Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and Chairman: Yoichi Iwaki; Representative Director and President: Shunichi Sakurai; hereinafter 'J:COM').
(*) 'mimik AI' is a conversational AI role-playing service developed by Qualiagram Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Masaki Yoshii; hereinafter 'Qualiagram'), a subsidiary of Peers. It evolves the traditional mimicry learning 'mimik' which used video materials, and consistently supports practical application, evaluation, and improvement through role-playing with AI personas. It features automated material creation and feedback functions, enabling skill retention for on-site personnel and improving customer service capabilities across the entire organization.
■ Background and Purpose of Introduction
J:COM is working to build a high-quality communication system with customers while expanding its telecommunications and broadcasting services nationwide. As part of this effort, 'mimik AI', the conversational AI role-playing service developed by Peers, was adopted with the aim of streamlining training for staff in the company's telemarketing centers and further improving customer response quality.
During the trial introduction, various adjustments were made to talk scripts, AI persona design, and other tunings to create an environment where AI role-playing could be practically utilized. This confirmed the effectiveness in visualizing the proficiency level of each operator and improving response quality, leading to its official introduction.
■ Future Developments
Peers Group, under the purpose of 'NEW NORMAL ACCELERATION', aims to optimize communication across all industries through digital transformation support in sales and customer contact areas, and the construction of generative AI utilization models rooted in the field.
We expect the impact of this matter on our business performance to be minor.
▼ 'mimik AI' website link below
https://ai.peers.jp/mimik-aii
【Company Overview】
Company Name: Peers Inc.
Location: Shinagawa Grand Central Tower 15F, 2-16-4 Konan, Minato-ku, Tokyo
Representative: Ryuji Kuwano, Representative Director and President
Established: January 2005
Capital: 100 million JPY
URL: https://peers.jp/
【Company Overview】
Company Name: JCOM Marketing Inc.
Location: Marunouchi Trust Tower North, 1-8-1 Marunouchi, Chiyoda-ku, Tokyo
Representative: Yoichi Iwaki, Representative Director and Chairman; Shunichi Sakurai, Representative Director and President
Established: May 19, 1987
Capital: 7,524 million JPY
URL: https://marketing.jcom.co.jp/
(*) 'mimik AI' is a conversational AI role-playing service developed by Qualiagram Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Masaki Yoshii; hereinafter 'Qualiagram'), a subsidiary of Peers. It evolves the traditional mimicry learning 'mimik' which used video materials, and consistently supports practical application, evaluation, and improvement through role-playing with AI personas. It features automated material creation and feedback functions, enabling skill retention for on-site personnel and improving customer service capabilities across the entire organization.
■ Background and Purpose of Introduction
J:COM is working to build a high-quality communication system with customers while expanding its telecommunications and broadcasting services nationwide. As part of this effort, 'mimik AI', the conversational AI role-playing service developed by Peers, was adopted with the aim of streamlining training for staff in the company's telemarketing centers and further improving customer response quality.
During the trial introduction, various adjustments were made to talk scripts, AI persona design, and other tunings to create an environment where AI role-playing could be practically utilized. This confirmed the effectiveness in visualizing the proficiency level of each operator and improving response quality, leading to its official introduction.
■ Future Developments
Peers Group, under the purpose of 'NEW NORMAL ACCELERATION', aims to optimize communication across all industries through digital transformation support in sales and customer contact areas, and the construction of generative AI utilization models rooted in the field.
We expect the impact of this matter on our business performance to be minor.
▼ 'mimik AI' website link below
https://ai.peers.jp/mimik-aii
【Company Overview】
Company Name: Peers Inc.
Location: Shinagawa Grand Central Tower 15F, 2-16-4 Konan, Minato-ku, Tokyo
Representative: Ryuji Kuwano, Representative Director and President
Established: January 2005
Capital: 100 million JPY
URL: https://peers.jp/
【Company Overview】
Company Name: JCOM Marketing Inc.
Location: Marunouchi Trust Tower North, 1-8-1 Marunouchi, Chiyoda-ku, Tokyo
Representative: Yoichi Iwaki, Representative Director and Chairman; Shunichi Sakurai, Representative Director and President
Established: May 19, 1987
Capital: 7,524 million JPY
URL: https://marketing.jcom.co.jp/