Pias Corporation and AirTrip Corporation Enter into a Business Partnership Agreement to Collaborate on Sales Promotion Support for Travel-Related Services

Pias Corporation (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takashi Kuwano; hereinafter referred to as "Pias") is pleased to announce that it has entered into a business partnership agreement with AirTrip Corporation (Headquarters: Minato-ku, Tokyo; President and Representative Director, CFO: Yusuke Shibata; hereinafter referred to as "AirTrip") concerning sales promotion support for travel-related services.

Through this partnership, we will integrate the customer bases and service assets of both companies to promote the use of travel services and strengthen customer touchpoints.

■ Background of the Business Partnership

The domestic travel market is on a path to renewed growth, with the Japan National Tourism Organization reporting that domestic travel consumption in 2025 is projected to reach a record high of 26,774.6 billion yen. In the future, in addition to a significant increase in the number of travelers, the market is entering a new phase where price increases and the quality of customer touchpoints will influence market growth, making sales promotion models that continuously stimulate travel demand increasingly important.

On the other hand, the travel service domain faces structural challenges, such as difficulty in building continuous customer touchpoints due to infrequent consumption, and a tendency to fall into price competition. Therefore, there is a need to create new demand by combining travel services with platforms that have daily touchpoints, assuming continuous use.

This partnership aims to create continuous customer touchpoints in the travel domain and improve customer lifetime value (LTV) against this backdrop.

■ Strengths of Each Company

AirTrip is one of the largest OTAs in terms of domestic flight ticket handling volume. Its strengths lie in its extensive travel inventory, price competitiveness, and a strong digital customer base backed by high customer recognition in the OTA market.

Pias, on the other hand, has a track record of developing multiple content offerings on platforms provided by NTT DOCOMO, Inc. (hereinafter referred to as "NTT DOCOMO"), such as "d Value Pass." Pias's strengths include sales promotion design and operation utilizing its membership base, as well as unique OMO (Online Merges with Offline) marketing that integrates real customer touchpoints.

By merging Pias's expertise in platform operation and sales promotion design with AirTrip's travel product advantages, price competitiveness, and content assets, we can incorporate travel services, which are infrequently consumed, into daily touchpoints, enabling the creation of new demand based on continuous use.

This will promote travel demand, increase usage frequency, and enhance user engagement, thereby driving the provision of high-value-added services in the travel domain.

■ Details of the Business Partnership

In this partnership, Pias and AirTrip will integrate their respective assets and know-how and collaborate in the following areas:

• Sales promotion support for travel-related services:

We will leverage Pias's experience in operating telecommunications carrier platforms to implement customer acquisition and usage promotion measures for AirTrip's travel services.

• Planning and provision of coupons and benefits:

Based on AirTrip's travel inventory and price competitiveness, combined with Pias's sales promotion design know-how and system development capabilities, we will jointly develop various incentive measures to promote user utilization.

• Implementation of member-exclusive promotions:

We will utilize features such as the lottery function and point programs developed and provided by Pias to encourage continuous user access and service utilization.

Through this partnership, we aim to realize services that provide more attractive and continuous value to users.

■ Future Developments

Based on this partnership, as a concrete initial measure, both companies will launch "AirTrip for d Value Pass," a joint service, on NTT DOCOMO's smartphone service "d Value Pass"*1*2 starting in April 2026 (planned).

Specific service details will be announced sequentially in the future.

Starting with this service, both companies will gradually expand their initiatives, aiming to create continuous revenue opportunities in the travel service domain.

The Pias Group, with its purpose of "NEW NORMAL ACCELERATION," aims to optimize communication in all industries by supporting digital transformation in sales and customer touchpoint areas and building on-site generative AI utilization models.