Peers Co., Ltd. and Airtrip Corp. Conclude Business Alliance Agreement, Commencing Collaboration in Sales Promotion Support for Travel-Related Services
Peers Co., Ltd. has entered into a business alliance with Airtrip Corp. to support the sales promotion of travel services. They plan to launch "Airtrip for d Value Pass" in April 2026 to create daily customer touchpoints and stimulate travel demand.
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- 📰 Published: March 30, 2026 at 20:30
- 🔍 Collected: March 30, 2026 at 22:56 (2h 26m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 06:13 (583h 17m after Collected)
Peers Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Takashi Kuwano; hereinafter "the Company") announces that it has concluded a business alliance agreement with Airtrip Corp. (Headquarters: Minato-ku, Tokyo; President & CEO, CFO: Yusuke Shibata; hereinafter "Airtrip") regarding sales promotion support for travel-related services.
Through this alliance, we will integrate the customer bases and service assets of both companies to promote the use of travel services and strengthen customer touchpoints.
■ Background of the Business Alliance
The domestic travel market is on a renewed growth trajectory, with the domestic travel consumption amount in 2025 reaching a record high of 26.7746 trillion yen, as announced by the Japan Tourism Agency. Moving forward, the market is expected to enter a new phase where growth is determined not only by a significant increase in the number of travelers but also by rising unit prices and the quality of customer touchpoints, increasing the importance of promotional models that continuously stimulate travel demand.
On the other hand, the travel service sector faces a structural challenge: because it involves low-frequency consumption, it is difficult to build continuous customer touchpoints, often leading to comparison and price competition. Therefore, there is a need to create new demand predicated on continuous use by combining travel services with platforms that offer daily interactions.
Against this backdrop, the purpose of this alliance is to create continuous customer touchpoints and improve Customer Lifetime Value (LTV) in the travel sector.
■ Strengths of Each Company
Airtrip is an OTA with one of the largest transaction volumes for domestic flight tickets. Its strengths lie in a robust digital customer base backed by rich travel inventory, competitive pricing, and high customer awareness in the OTA market.
Meanwhile, the Company has a proven track record of deploying multiple contents on platforms such as "d Value Pass" provided by NTT DOCOMO, INC. (hereinafter "NTT DOCOMO"). We excel in promotional design and operation leveraging membership bases, as well as unique OMO (Online Merges with Offline) marketing that integrates real-world customer touchpoints.
Through this alliance, by integrating our knowledge in platform operation and promotional design with Airtrip's travel products, price advantages, and content assets, we can embed low-frequency travel services into daily touchpoints, enabling the creation of new demand predicated on continuous use.
Thereby, we will strive to stimulate travel demand, increase frequency of use, and strengthen user engagement, promoting the provision of high-value-added services in the travel sector.
■ Details of the Business Alliance
Under this alliance, the Company and Airtrip will integrate our assets and know-how to collaborate in the following areas:
• Sales promotion support in travel-related services:
Leveraging our track record in operating telecom carrier platforms, we will deploy measures to attract customers and promote the use of Airtrip's travel services.
• Planning and provision of coupons and benefits:
Based on Airtrip's travel inventory and price advantages, combined with our promotional design know-how and system development capabilities, we will jointly develop various incentive measures that encourage user utilization.
• Implementation of promotions for members:
Utilizing lottery functions and point-based measures developed and provided by the Company, we will promote continuous access and service usage by users.
Through this alliance, we aim to realize services that provide attractive and continuous value to users.
■ Future Developments
Based on this alliance, as a specific initial measure, the two companies will begin providing the joint business "Airtrip for d Value Pass" in April 2026 (scheduled) on "d Value Pass"*1*2, a service for smartphones provided by NTT DOCOMO.
Specific service details will be announced in due course.
Starting with this service, both companies aim to gradually expand measures and create continuous revenue opportunities in the travel service sector.
The Peers Group operates under the purpose of "NEW NORMAL ACCELERATION," aiming to optimize communication across all industries through support for digital transformation in sales and customer touchpoint areas, and the construction of generative AI utilization models rooted in the field.
Through this alliance, we will integrate the customer bases and service assets of both companies to promote the use of travel services and strengthen customer touchpoints.
■ Background of the Business Alliance
The domestic travel market is on a renewed growth trajectory, with the domestic travel consumption amount in 2025 reaching a record high of 26.7746 trillion yen, as announced by the Japan Tourism Agency. Moving forward, the market is expected to enter a new phase where growth is determined not only by a significant increase in the number of travelers but also by rising unit prices and the quality of customer touchpoints, increasing the importance of promotional models that continuously stimulate travel demand.
On the other hand, the travel service sector faces a structural challenge: because it involves low-frequency consumption, it is difficult to build continuous customer touchpoints, often leading to comparison and price competition. Therefore, there is a need to create new demand predicated on continuous use by combining travel services with platforms that offer daily interactions.
Against this backdrop, the purpose of this alliance is to create continuous customer touchpoints and improve Customer Lifetime Value (LTV) in the travel sector.
■ Strengths of Each Company
Airtrip is an OTA with one of the largest transaction volumes for domestic flight tickets. Its strengths lie in a robust digital customer base backed by rich travel inventory, competitive pricing, and high customer awareness in the OTA market.
Meanwhile, the Company has a proven track record of deploying multiple contents on platforms such as "d Value Pass" provided by NTT DOCOMO, INC. (hereinafter "NTT DOCOMO"). We excel in promotional design and operation leveraging membership bases, as well as unique OMO (Online Merges with Offline) marketing that integrates real-world customer touchpoints.
Through this alliance, by integrating our knowledge in platform operation and promotional design with Airtrip's travel products, price advantages, and content assets, we can embed low-frequency travel services into daily touchpoints, enabling the creation of new demand predicated on continuous use.
Thereby, we will strive to stimulate travel demand, increase frequency of use, and strengthen user engagement, promoting the provision of high-value-added services in the travel sector.
■ Details of the Business Alliance
Under this alliance, the Company and Airtrip will integrate our assets and know-how to collaborate in the following areas:
• Sales promotion support in travel-related services:
Leveraging our track record in operating telecom carrier platforms, we will deploy measures to attract customers and promote the use of Airtrip's travel services.
• Planning and provision of coupons and benefits:
Based on Airtrip's travel inventory and price advantages, combined with our promotional design know-how and system development capabilities, we will jointly develop various incentive measures that encourage user utilization.
• Implementation of promotions for members:
Utilizing lottery functions and point-based measures developed and provided by the Company, we will promote continuous access and service usage by users.
Through this alliance, we aim to realize services that provide attractive and continuous value to users.
■ Future Developments
Based on this alliance, as a specific initial measure, the two companies will begin providing the joint business "Airtrip for d Value Pass" in April 2026 (scheduled) on "d Value Pass"*1*2, a service for smartphones provided by NTT DOCOMO.
Specific service details will be announced in due course.
Starting with this service, both companies aim to gradually expand measures and create continuous revenue opportunities in the travel service sector.
The Peers Group operates under the purpose of "NEW NORMAL ACCELERATION," aiming to optimize communication across all industries through support for digital transformation in sales and customer touchpoint areas, and the construction of generative AI utilization models rooted in the field.