PEACH JOHN Opens Limited-Time Summer Popup Shop "PEACH JOHN SUMMER OASIS" at Lumine Shinjuku, Inspired by a Mermaid Sea Salon
PEACH JOHN is opening a limited-time summer popup shop "PEACH JOHN SUMMER OASIS" at Lumine Shinjuku from June 1 to 14, 2026. The shop, inspired by a mermaid sea salon, offers an immersive experience of lingerie, beauty, and loungewear, along with exclusive novelties, pre-release items, and collaborations.
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- 📰 Published: May 7, 2026 at 21:00
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PEACH JOHN, a brand of Peach John Co., Ltd. (Headquarters: Minato-ku, Tokyo / Representative Director: Tsuneji Nishizawa), will open a limited-time popup shop "PEACH JOHN SUMMER OASIS" at Gallery2, event space on the 2nd floor of Lumine Shinjuku Lumine 2, from Monday, June 1, 2026, to Sunday, June 14, 2026.
At the popup shop, visitors can experience "a summer that casts sweet magic" through lingerie, beauty products, and loungewear, within an emotional space inspired by a sea salon where glittering mermaids gather in the deep sea. We offer a romantic time of summer excitement, enveloped in fragrance and interwoven with light and materials, as if escaping from everyday life.
The venue will feature a variety of events, including limited-edition original novelties, exclusive and pre-release items, and special collaboration items.
PEACH JOHN SUMMER OASIS
Period: Monday, June 1, 2026 – Sunday, June 14, 2026
Hours: 11:00 – 21:00
Venue: Lumine Shinjuku Lumine 2 – 2nd floor Gallery2
https://www.lumine.ne.jp/shinjuku/floorguide/
Admission: Free
Five Spaces to Stimulate the Senses
The venue consists of five spaces. In each space, we offer a world where you can experience PEACH JOHN's proposed summer lingerie, beauty, and loungewear through all five senses.
■MUSE SPACE
A fantastic deep-sea oasis appearing in the city. This space, inspired by a sea salon where mermaids gather, features a selection of summer lingerie.
■BEAUTY SPACE
A magical and fantastic space that fills the heart and skin. Enveloped in soft light, you can experience items from PEACH JOHN's part-care brand, PEACH JOHN BEAUTY, with all five senses.
■RELAX / ROOM SPACE
A stylish space that blends into the underwater world, imagining summer room time surrounded by fragrance. Through loungewear, we propose a life full of excitement.
■OASIS SPACE
An open oasis space that evokes summer light and the sea. Centering on swimwear and beach items, PEACH JOHN proposes a summer style.
■PHOTO BOOTH
Capture memories in a fantastic photo spot symbolizing PEACH JOHN OASIS, composed of shell-motif objects and soft curves.
Limited Edition Original Novelties
During the period, customers who spend 10,000 yen (including tax) or more at "PEACH JOHN OASIS" will receive an original novelty, chosen from either an "Original Tote Bag" or "Secret" item.
In addition, all customers who make a purchase will receive "Original Sweets."
Furthermore, customers who make a purchase at "PEACH JOHN OASIS" and spend 5,000 yen (including tax) or more at the PEACH JOHN Shinjuku store on the same floor will receive an "Original Pouch."
*Limited quantities available, while supplies last.
PEACH JOHN Shinjuku Store: https://www.peachjohn.co.jp/storeinformation/store/detail/shinjuku
Limited and Pre-Release Items
We will introduce a diverse lineup, including PEACH JOHN's summer bras available only at "PEACH JOHN OASIS," as well as pre-release loungewear and night bras.
Advance reservations for handled products will be accepted at the PEACH JOHN Shinjuku store from Thursday, May 21. Please inquire at the Shinjuku store for details.
Special Collaboration Items
To commemorate the limited opening of "PEACH JOHN OASIS," we will launch a collaboration collection with special guests.
Limited-Time LINE ID Linkage Campaign
During the period, customers who link their official PEACH JOHN LINE ID will receive an 800 yen OFF coupon usable for purchases of 8,000 yen (including tax) or more.
Period: Monday, June 1, 2026, 12:00 – Tuesday, June 16, 2026, 23:59
*Usable once each at stores nationwide and the official online store for purchases of 8,000 yen (including tax) or more.
*Limited to those who are registered as LINE friends and have linked their ID. Those who have already linked their ID are also eligible.
*Cannot be combined with other coupons.
PEACH JOHN Official LINE: https://lin.ee/RZ8
At the popup shop, visitors can experience "a summer that casts sweet magic" through lingerie, beauty products, and loungewear, within an emotional space inspired by a sea salon where glittering mermaids gather in the deep sea. We offer a romantic time of summer excitement, enveloped in fragrance and interwoven with light and materials, as if escaping from everyday life.
The venue will feature a variety of events, including limited-edition original novelties, exclusive and pre-release items, and special collaboration items.
PEACH JOHN SUMMER OASIS
Period: Monday, June 1, 2026 – Sunday, June 14, 2026
Hours: 11:00 – 21:00
Venue: Lumine Shinjuku Lumine 2 – 2nd floor Gallery2
https://www.lumine.ne.jp/shinjuku/floorguide/
Admission: Free
Five Spaces to Stimulate the Senses
The venue consists of five spaces. In each space, we offer a world where you can experience PEACH JOHN's proposed summer lingerie, beauty, and loungewear through all five senses.
■MUSE SPACE
A fantastic deep-sea oasis appearing in the city. This space, inspired by a sea salon where mermaids gather, features a selection of summer lingerie.
■BEAUTY SPACE
A magical and fantastic space that fills the heart and skin. Enveloped in soft light, you can experience items from PEACH JOHN's part-care brand, PEACH JOHN BEAUTY, with all five senses.
■RELAX / ROOM SPACE
A stylish space that blends into the underwater world, imagining summer room time surrounded by fragrance. Through loungewear, we propose a life full of excitement.
■OASIS SPACE
An open oasis space that evokes summer light and the sea. Centering on swimwear and beach items, PEACH JOHN proposes a summer style.
■PHOTO BOOTH
Capture memories in a fantastic photo spot symbolizing PEACH JOHN OASIS, composed of shell-motif objects and soft curves.
Limited Edition Original Novelties
During the period, customers who spend 10,000 yen (including tax) or more at "PEACH JOHN OASIS" will receive an original novelty, chosen from either an "Original Tote Bag" or "Secret" item.
In addition, all customers who make a purchase will receive "Original Sweets."
Furthermore, customers who make a purchase at "PEACH JOHN OASIS" and spend 5,000 yen (including tax) or more at the PEACH JOHN Shinjuku store on the same floor will receive an "Original Pouch."
*Limited quantities available, while supplies last.
PEACH JOHN Shinjuku Store: https://www.peachjohn.co.jp/storeinformation/store/detail/shinjuku
Limited and Pre-Release Items
We will introduce a diverse lineup, including PEACH JOHN's summer bras available only at "PEACH JOHN OASIS," as well as pre-release loungewear and night bras.
Advance reservations for handled products will be accepted at the PEACH JOHN Shinjuku store from Thursday, May 21. Please inquire at the Shinjuku store for details.
Special Collaboration Items
To commemorate the limited opening of "PEACH JOHN OASIS," we will launch a collaboration collection with special guests.
Limited-Time LINE ID Linkage Campaign
During the period, customers who link their official PEACH JOHN LINE ID will receive an 800 yen OFF coupon usable for purchases of 8,000 yen (including tax) or more.
Period: Monday, June 1, 2026, 12:00 – Tuesday, June 16, 2026, 23:59
*Usable once each at stores nationwide and the official online store for purchases of 8,000 yen (including tax) or more.
*Limited to those who are registered as LINE friends and have linked their ID. Those who have already linked their ID are also eligible.
*Cannot be combined with other coupons.
PEACH JOHN Official LINE: https://lin.ee/RZ8