PEACH JOHN Appoints Kasumi Mori as Brand Muse! First Refreshing Summer Lingerie Visuals Released

Peach John Co., Ltd. (Headquarters: Minato-ku, Tokyo / President: Tsuneji Nishizawa) announced Kasumi Mori as the brand's new muse on Wednesday, April 22. On the same day, the first set of visuals and videos was released. She wore bras from the master brand PEACH JOHN and 'PJ BASIC by PEACH JOHN,' a line launched in 2024 with the concept 'Simplicity is relaxing.'

The visuals for PEACH JOHN feature the brand's representative 'Nice Body Bra' series, which Mori herself regularly uses, showcasing a refreshing summer look. The visuals for PJ BASIC by PEACH JOHN also highlight natural expressions and poses, pursuing a fit perfect for daily life.

The visuals and videos will be released sequentially on the official online store and social media channels.

'Kasumi Mori meets PEACH JOHN' https://www.peachjohn.co.jp/shop/e/eal-morikasumi/

Summer New Colors for the 'Nice Body Bra' Series, a Favorite of Muse Kasumi Mori

The 'Nice Body Bra' series enhances the overall body style by bringing both slim and curvy body types closer to the ideal hourglass proportion.

'It lifts the bust and makes the whole body look beautiful, and the hold gives me peace of mind,' says Mori, who counts this series—the brand's No. 1 bestseller*—among her favorites as a bra that 'enhances beauty reliably.' *Based on sales results from Jan 1, 2025, to Dec 31, 2025, within PEACH JOHN.

The new color for the 'Nice Body Bra Ribbon Lace' design, featuring beautiful two-tone stretch lace with a ribbon pattern, is a refreshing nuance color perfect for summer.

Nice Body Bra Ribbon Lace Price: 3,900 yen (Tax-excluded: 3,546 yen) Sizes: A-F cup, UB 65/70/75/80 (UB80 for C/D/E only) Color: New color Blue Pink (plus 4 other colors)

Nice Body Shorts Ribbon Lace Price: 1,800 yen

Nice Body Thong Ribbon Lace Price: 1,800 yen

Summer Dusty Colors for the No. 1 Selling* Non-wire Bra in 2025

This non-wire bra provides a comfortable fit while creating a clear cleavage and boosting volume with thick bottom cups. It was the No. 1 selling non-wire bra in 2025*.

The design features a beautiful marriage of glossy fabric and delicate floral patterns. The new color 'Mauve' is a dusty hue that blends into the skin elegantly. *Based on sales results from Jan 1, 2025, to Dec 31, 2025, within PEACH JOHN.

Cleavage-enhancing Non-wire Bra Price: 3,300 yen (Tax-excluded: 3,000 yen) Sizes: B-F cup, UB 65/70/75 Color: New color Mauve (plus 7 other colors)

Cleavage-enhancing Non-wire Pair Shorts Price: 1,500 yen

Cool Upon Contact: PEACH JOHN's Standard Summer Bra Using cool-touch fabric on the skin-facing side of the cups and side belts...