PEACH JOHN Appoints Kasumi Mori as Brand Muse; Unveils First Visuals for Summer Lingerie Collection
PEACH JOHN has appointed talent Kasumi Mori as its new brand muse. The campaign features the popular 'Nice Buddy Bra' and the 'PJ BASIC' line, aiming to capture the summer market with a blend of style and comfort.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 21:10
- 🔍 Collected: April 23, 2026 at 00:02 (2h 52m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 03:30 (3h 27m after Collected)
PEACH JOHN Co., Ltd. (Headquarters: Minato-ku, Tokyo / President: Koji Nishizawa) announced Kasumi Mori as the brand's new muse on Wednesday, April 22, 2026. On the same day, the first set of visuals and videos were released. She modeled the 'Nice Buddy Bra' from the master brand and the 'Moreru Non-wire Bra' from 'PJ BASIC by PEACH JOHN,' a line launched in 2024 with the concept 'Simple is Comfort.'
The visuals for PEACH JOHN showcase a refreshing summer look, featuring the 'Nice Buddy Bra' series, which Mori herself regularly uses. Additionally, the visuals for PJ BASIC by PEACH JOHN capture her natural expressions and poses, highlighting the comfort perfect for daily life.
Visuals and videos will be released sequentially on the official online store and social media channels.
'Kasumi Mori meets PEACH JOHN'
Special Site: https://www.peachjohn.co.jp/shop/e/eal-morikasumi/
■ Summer New Colors for the 'Nice Buddy Bra' Series
The 'Nice Buddy Bra' series helps both slender and curvy individuals approach an ideal ratio, enhancing their overall silhouette. Mori commented, 'It lifts the bust and makes the whole body look beautiful. The hold provides a sense of security.' This series is the brand's No.1 bestseller.
The new color for 'Nice Buddy Bra Ribbon Lace' features a beautiful two-tone stretch lace design in 'Blue Pink,' a refreshing nuance color perfect for summer.
- Nice Buddy Bra Ribbon Lace: 3,900 JPY
- Sizes: A-F cup, UB 65/70/75/80
- Worn Color: Blue Pink
■ Top-Selling Non-wire Bra in Dusty Summer Colors
The 'Moreru Non-wire Bra' is the No.1 selling non-wire bra in 2025 within PEACH JOHN. It features thick cups for volume and cleavage while maintaining a relaxed fit. The new color 'Mauve' is a dusty tone that blends well with the skin.
- Moreru Non-wire Bra: 3,300 JPY
- Sizes: B-F cup, UB 65/70/75
- Worn Color: Mauve
■ PEACH JOHN's Standard Summer Bra with Cooling Function
The cups and side belts feature cooling fabric on the skin side, providing a chilled sensation the moment it's worn...
The visuals for PEACH JOHN showcase a refreshing summer look, featuring the 'Nice Buddy Bra' series, which Mori herself regularly uses. Additionally, the visuals for PJ BASIC by PEACH JOHN capture her natural expressions and poses, highlighting the comfort perfect for daily life.
Visuals and videos will be released sequentially on the official online store and social media channels.
'Kasumi Mori meets PEACH JOHN'
Special Site: https://www.peachjohn.co.jp/shop/e/eal-morikasumi/
■ Summer New Colors for the 'Nice Buddy Bra' Series
The 'Nice Buddy Bra' series helps both slender and curvy individuals approach an ideal ratio, enhancing their overall silhouette. Mori commented, 'It lifts the bust and makes the whole body look beautiful. The hold provides a sense of security.' This series is the brand's No.1 bestseller.
The new color for 'Nice Buddy Bra Ribbon Lace' features a beautiful two-tone stretch lace design in 'Blue Pink,' a refreshing nuance color perfect for summer.
- Nice Buddy Bra Ribbon Lace: 3,900 JPY
- Sizes: A-F cup, UB 65/70/75/80
- Worn Color: Blue Pink
■ Top-Selling Non-wire Bra in Dusty Summer Colors
The 'Moreru Non-wire Bra' is the No.1 selling non-wire bra in 2025 within PEACH JOHN. It features thick cups for volume and cleavage while maintaining a relaxed fit. The new color 'Mauve' is a dusty tone that blends well with the skin.
- Moreru Non-wire Bra: 3,300 JPY
- Sizes: B-F cup, UB 65/70/75
- Worn Color: Mauve
■ PEACH JOHN's Standard Summer Bra with Cooling Function
The cups and side belts feature cooling fabric on the skin side, providing a chilled sensation the moment it's worn...