~To Become a Company Remembered by Sound~ PE-BANK Establishes a Sound Logo

PE-BANK Co., Ltd. (Minato-ku, Tokyo / President and CEO: Mikiya Takada), a group company of MCEA Holdings Co., Ltd. (Minato-ku, Tokyo / President and CEO: Takeiku Saito) that proposes new work styles for IT engineers, has developed and established a new sound logo as part of its efforts to strengthen brand communication. This sound logo is based on the copy "Always by the engineer's side," and expresses through sound the company's stance of continually staying close to engineers. Going forward, we plan to use it in advertisements and various video content, aiming to achieve communication that remains in the memory in a short time by impressing the brand through the sense of hearing.

Background of Sound Logo Development

In recent years, with increasing information contact in video and digital content, the importance of communication that leaves an impression in a short time has been growing. In such an environment, we have developed a sound logo as a method to convey the brand more intuitively by appealing not only to sight but also to hearing.

Features of the Sound Logo

This sound logo is designed based on the following elements:

・Reflects brand values such as "Trust," "Professionalism," and "Future-oriented"

・A bright, memorable melody and light tempo

・Strengthens recognition effects by incorporating the company name as audio

・Designed to leave an impression in about 3 seconds

In addition, the copy "Always by the engineer's side." was adopted to straightforwardly express our stance of staying close to engineers. This sound logo is designed to intuitively evoke PE-BANK's brand image by conveying the corporate name and message as one.

Sound Logo Video

https://youtu.be/D50IqIxrTWM

Future Developments

We will use this sound logo cross-sectionally in various communications, including upcoming video advertisements and digital initiatives. Through continuous use, we aim to permeate PE-BANK's brand value.

【Company Overview of PE-BANK Co., Ltd.】

PE-BANK Co., Ltd. was established as a cooperative in 1989. With the mission of "Creating a society where the social status of IT freelancers is further elevated," we have connected companies and engineers for over 30 years as the oldest domestic company in the IT freelance engineer agent business. PE-BANK's symbol mark expresses PE-BANK's mission "Talent that companies seek, jobs that engineers seek," and the good relationships and partnerships among the three parties, using a cherry motif.

Company Name: PE-BANK Co., Ltd.

Representative: Mikiya Takada, President and CEO Head Office Location: Grace Building Sengakujimae, 2-15-8 Takanawa, Minato-ku, Tokyo Date of Establishment: May 1, 1989 (as a cooperative) Capital: 312.95 million yen Business Description: IT freelance engineer agent business

IT engineer dispatch business / recruitment business

Seminar business for IT engineers / welfare business

Corporate Site: https://pe-bank.co.jp

Pe-BANK Freelance: https://pe-bank.jp (Service site for IT freelancers)

Pe-BANK Career: https://career.pe-bank.jp (Dedicated service site for IT talent dispatch and recruitment)

Pe-BANK College: https://pebank-college.jp (IT talent training service for corporations)

Support Plus: https://splus.pe-bank.jp (Webinar and welfare service site for IT engineers)

【Overview of MCEA Holdings Co., Ltd.】

MCEA Holdings Group is an organization consisting of three companies: PE-BANK Co., Ltd., which conducts the IT freelance engineer agent business under the philosophy of "Maximizing the potential of people and business"; Asuno System Co., Ltd., which operates an IT service business with system development as its core business; and MCEA Holdings Co., Ltd., which provides group formation support and management promotion. Based on the philosophy of coexistence and co-prosperity originating from the "Metropolitan Area Computer Technicians Cooperative," which was launched in May 1989 by 15 IT freelancers, we will continue our efforts to become a valuable company sought after by everyone.

Company Name: MCEA Holdings Co., Ltd.

Representative: Takeiku Saito, President and CEO Head Office Location: Grace Building Sengakujimae, 2-15-8 Takanawa, Minato-ku, Tokyo Date of Establishment: September 1, 2015 Capital: 100 million yen

Website: https://mcea-hld.jp/