~Towards a Company Remembered by Sound~ PE-BANK Establishes Sound Logo

PE-BANK Co., Ltd. (Minato-ku, Tokyo; President and CEO: Mikiya Takada), a group company of MCEA Holdings Co., Ltd. (Minato-ku, Tokyo; President and CEO: Takeiku Saito) that proposes new ways of working for IT engineers, has developed and established a new sound logo as part of its efforts to strengthen brand communication. This sound logo expresses the company's continuous commitment to supporting engineers, based on the tagline "Always by the engineers' side." Moving forward, PE-BANK will utilize this sound logo in advertisements and various video content to impress the brand through auditory means, aiming to achieve memorable communication in a short time.

Background of Sound Logo Development

In recent years, as information exposure through videos and digital content increases, the importance of memorable communication in a short time has grown. In this environment, PE-BANK developed a sound logo as a method to convey the brand more intuitively by appealing not only to sight but also to hearing.

Features of the Sound Logo

This sound logo is designed based on the following elements:

・Reflects brand values such as "Trust," "Professionalism," and "Future-oriented"

・Bright, easy-to-remember melody and light tempo

・Strengthens recognition effect by incorporating the company name as audio

・Designed to leave an impression in approximately 3 seconds

Additionally, the tagline "Always by the engineers' side." has been adopted as a concise expression of the company's stance of supporting engineers. This sound logo is designed to intuitively evoke PE-BANK's brand image by conveying the company name and message as one.

Sound Logo Video

https://youtu.be/D50IqIxrTWM

Future Development

This sound logo will be utilized across various communications, including future video advertisements and digital initiatives. Through continuous use, PE-BANK aims to deepen the penetration of its brand value.

【PE-BANK Co., Ltd. Company Overview】

PE-BANK Co., Ltd. was established in 1989 as a cooperative. With the mission of "creating a society where the social status of IT freelancers is further elevated," it has connected companies and engineers for over 30 years as the oldest IT freelance engineer agent company in Japan. PE-BANK's symbol mark, inspired by a cherry, expresses PE-BANK's mission "the talent companies seek, the work engineers seek" and the good relations and good partnership among the three parties.

Company Name: PE-BANK Co., Ltd.

Representative: Mikiya Takada, President and CEO Head Office: Grace Building Sengakuji-mae, 2-15-8 Takanawa, Minato-ku, Tokyo Date of Establishment: May 1, 1989 (as a cooperative) Capital: 312.95 million yen Business Activities: IT freelance engineer agent business

IT engineer dispatch business / IT engineer placement business

IT engineer seminar business / welfare benefits business

Corporate Website: https://pe-bank.co.jp

Pe-BANK Freelance: https://pe-bank.jp (Service site for IT freelancers)

Pe-BANK Career: https://career.pe-bank.jp (Dedicated service site for IT human resources dispatch and placement)

Pe-BANK College: https://pebank-college.jp (IT human resources training service for corporations)

Support Plus: https://splus.pe-bank.jp (Webinar and welfare benefits service site for IT engineers)

【MCEA Holdings Co., Ltd. Overview】

The MCEA Holdings Group is an organization consisting of three companies: PE-BANK Co., Ltd., which operates an IT freelance engineer agent business; Asuno System Co., Ltd., which operates an IT service business specializing in system development; and MCEA Holdings Co., Ltd., which supports group formation and promotes management. Based on the spirit of co-existence and co-prosperity rooted in the "Metropolitan Computer Engineers Cooperative" established in May 1989 by 15 IT freelancers, we will continue to strive to be a valuable company sought by everyone.

Company Name: MCEA Holdings Co., Ltd.

Representative: Takeiku Saito, President and CEO Head Office: Grace Building Sengakuji-mae, 2-15-8 Takanawa, Minato-ku, Tokyo Date of Establishment: September 1, 2015 Capital: 100 million yen

Website: https://mcea-hld.jp/