PE-BANK Co., Ltd. Begins Video Ad Distribution on TVer ~ Leveraging Sound Logo for "Sound x Visual" Brand Appeal

PE-BANK Co., Ltd. (Minato-ku, Tokyo; President: Mikiya Takada), a group company of MCEA Holdings Co., Ltd. (Minato-ku, Tokyo; President: Takeiku Saito) that proposes new ways of working for IT engineers, will begin distributing video advertisements on "TVer," a commercial broadcasting official TV streaming service, with the aim of expanding brand awareness. In this advertisement, the company will utilize its newly developed sound logo to appeal to viewers' memory in a short time through both visual and auditory means, aiming for brand recognition.

Video Overview

This advertisement consists of a 15-second video that simply conveys that PE-BANK is an agent for freelance IT engineers and highlights the features of its services. By repeatedly stating the company name, "When that happens, PE-BANK!", and structuring the content to evoke service value from everyday problem scenarios, it is designed to be easily understood in a short time. Furthermore, the sound logo is utilized to make the brand message more impressive in a short duration.

Watch the video here

https://youtu.be/dL3mseiDNbE

Future Developments

Through this advertisement distribution, we aim to make more people aware of PE-BANK's services and brand, and we will continue to develop various communication measures in the future.

【About PE-BANK Co., Ltd.】

PE-BANK Co., Ltd. was established in 1989 as a cooperative. With the mission of "creating a society where the social status of IT freelancers is further elevated," it has connected companies and engineers for over 30 years as the oldest IT freelance engineer agent company in Japan. PE-BANK's symbol mark, inspired by a cherry, expresses PE-BANK's mission "to connect companies with the talent they seek and engineers with the work they desire," and the good relations and good partnerships among the three parties.

Company Name: PE-BANK Co., Ltd.

Representative: Mikiya Takada, President and CEO Head Office: Grace Building Sengakuji-mae, 2-15-8 Takanawa, Minato-ku, Tokyo Date of Establishment: May 1, 1989 (as a cooperative) Capital: 312.95 million yen Business Activities: IT freelance engineer agent business

IT engineer dispatch business / introduction business

Seminar business / welfare services business for IT engineers

Corporate Site: https://pe-bank.co.jp

Pe-BANK Freelance: https://pe-bank.jp (Service site for IT freelancers)

Pe-BANK Career: https://career.pe-bank.jp (Dedicated service site for IT talent dispatch/introduction)

Pe-BANK College: https://pebank-college.jp (IT talent training service for corporations)

Support Plus: https://splus.pe-bank.jp (Webinar and welfare service site for IT engineers)

【About MCEA Holdings Co., Ltd.】

The MCEA Holdings Group operates under the philosophy of "maximizing the potential of people and business." It consists of three companies: PE-BANK Co., Ltd., which operates an IT freelance engineer agent business; Asuno System Co., Ltd., which is an IT service company specializing in system development; and MCEA Holdings Co., Ltd., which supports group formation and promotes management. Based on the spirit of co-existence and co-prosperity rooted in the "Metropolitan Computer Engineers Cooperative" established in May 1989 by 15 IT freelancers, we will continue to strive to be a valuable company sought by everyone.

Company Name: MCEA Holdings Co., Ltd.

Representative: Takeiku Saito, President and CEO Head Office: Grace Building Sengakuji-mae, 2-15-8 Takanawa, Minato-ku, Tokyo Date of Establishment: September 1, 2015 Capital: 100 million yen

Website: https://mcea-hld.jp/