"Rakuten Point" to Hold "Summer Rakuten ID First-Time Registration Campaign" Online with "Uber" and "Uber Eats"

Rakuten Payment Co., Ltd. (hereinafter "Rakuten Payment") announced that it will hold the "Summer Rakuten ID First-Time Registration Campaign" online for its common point service "Rakuten Point" from Wednesday, July 1, 2026, to Monday, August 3, 2026, in collaboration with the ride-hailing service "Uber" operated by Uber Japan Co., Ltd. (hereinafter "Uber Japan") and the online delivery service "Uber Eats" operated by Uber Eats Japan G.K. (hereinafter "Uber Eats Japan").

This campaign will consist of two parts.

The first is the "Register Rakuten ID for the First Time with Uber or Uber Eats and Get 100 Points" campaign, which will run from Wednesday, July 1, 2026, to Sunday, July 19, 2026. Customers who register their Rakuten ID for the first time within the "Uber" or "Uber Eats" app during the campaign period (Note 1) will receive 100 "Rakuten Points". Those registering their Rakuten ID for the first time will be eligible for point awards simply by registering their Rakuten ID.

The second is the "Register Rakuten ID for the First Time with Uber or Uber Eats and Get 10x Rakuten Points on Usage of ¥1,500 (excl. tax) or More" campaign, which will run from Monday, July 20, 2026, to Monday, August 3, 2026. Customers who register their Rakuten ID for the first time within the "Uber" or "Uber Eats" app and make a payment of ¥1,500 (excl. tax) or more for an "Uber" ride or an "Uber Eats" order during the campaign period will receive 10 times the usual "Rakuten Points". Furthermore, customers who register their Rakuten ID with "Uber" or "Uber Eats" and pay using the cashless payment service "Rakuten Pay" (Note 2) will receive up to a 2% (Note 3) "Rakuten Point"還元 on their payment amount.

Please note that there are conditions for point awards, and conditions apply to the bonus points (with limits). For details, please check the campaign overview or campaign page.

"Summer Rakuten ID First-Time Registration Campaign" Details

Wednesday, July 1, 2026

~ Sunday, July 19, 2026

"Register Rakuten ID for the First Time with Uber or Uber Eats and Get 100 Points"

Monday, July 20, 2026

~ Monday, August 3, 2026

"Register Rakuten ID for the First Time with Uber or Uber Eats and Get 10x Rakuten Points on Usage of ¥1,500 (excl. tax) or More"

"Rakuten Point" online is a service that allows users to earn "Rakuten Points" on non-Rakuten e-commerce sites by registering their Rakuten ID and making payments (Note 4). Uber Japan and Uber Eats Japan introduced "Rakuten Point" online in December 2025, and by simply registering a Rakuten ID within the "Uber" or "Uber Eats" app, users will receive 1 point for every ¥200 (excl. tax) spent on both apps after registration (Note 5). By holding this campaign, we aim to provide first-time Rakuten ID registrants with an opportunity to use the service more affordably.

Rakuten Payment will continue to strive to expand its services through various initiatives and aims to further improve customer satisfaction.

(Note 1) For details on how to register your Rakuten ID, please check the detailed page below:

https://pointcard.rakuten.co.jp/partner/guide/uber/

(Note 2) "Rakuten Pay" online is eligible.

(Note 3) Conditions apply to point還元. For conditions on point還元, please check the detailed page below:

https://checkout.rakuten.co.jp/

(Note 4) For information regarding "Rakuten Point" online, please check the detailed page below:

https://pointonline.rakuten.co.jp/service/

(Note 5) The following are not eligible for "Rakuten Point" awards:

- "Uber": Consumption tax, booking fees, highway tolls, and other fees

- "Uber Eats": Consumption tax, delivery fees, service fees, priority delivery fees, and other fees

Campaign Overview

Campaign Name

"Register Rakuten ID for the First Time with Uber or Uber Eats and Get 100 Points"

Entry Period

No entry required.

Campaign Period

Wednesday, July 1, 2026, 0:00 AM – Sunday, July 19, 2026, 11:59 PM

Campaign Page

https://r10.to/h5b0pn

Participation Method/Conditions

100 "Rakuten Points" will be awarded to those who register their Rakuten ID for the first time within the "Uber" or "Uber Eats" app during the campaign period.

*Those who registered their Rakuten ID before the campaign period are not eligible for this campaign.

Eligible Services

"Uber", "Uber Eats"

Point Award

Scheduled to be awarded as regular points around Wednesday, September 30, 2026.

*Point awards may be delayed due to delays in data related to campaign-eligible transactions.

Campaign Name

"Register Rakuten ID for the First Time with Uber or Uber Eats and Get 10x Rakuten Points on Usage of ¥1,500 (excl. tax) or More"

Entry Period

No entry required.

Campaign Period

Monday, July 20, 2026, 0:00 AM – Monday, August 3, 2026, 9:59 AM

Campaign Page

Scheduled to be released from 10:00 AM on Monday, July 20, 2026.

Participation Method/Conditions

Customers who register their Rakuten ID for the first time within the "Uber" or "Uber Eats" app during the campaign period and make a payment of ¥1,500 (excl. tax) or more for an "Uber" ride or an "Uber Eats" order will receive 10 times the usual "Rakuten Points".

*Amounts before promotion application are eligible for this campaign.

*The following are not eligible for "Rakuten Point" awards:

- "Uber": Consumption tax, booking fees, highway tolls, and other fees

- "Uber Eats": Consumption tax, delivery fees, service fees, priority delivery fees, and other fees

*Rakuten ID registration must be completed by the time of alighting for "Uber" and by the time the order is delivered for "Uber Eats". Those who registered their Rakuten ID before the campaign period are not eligible for this campaign.

*The maximum number of points that can be earned per person is 50,000 points.

Eligible Services

"Uber", "Uber Eats"

Point Award

Scheduled to be awarded as regular points around Wednesday, September 30, 2026.

*Point awards may be delayed due to delays in data related to campaign-eligible transactions.

About Rakuten Payment Co., Ltd.: https://payment.rakuten.co.jp/

Rakuten Payment Co., Ltd. was established in April 2019 as a company within the Rakuten Group that provides services centered on payment and marketing. It operates "Rakuten Pay," which has achieved the No. 1 customer satisfaction in the QR code payment industry for three consecutive years, a first in history (Note), as well as "Rakuten Point Card," "Rakuten Check," and in-store payments via "Rakuten Pay." Additionally, Rakuten Edy, Inc., a subsidiary of Rakuten Payment, operates "Rakuten Edy" and "Rakuten Cash." We provide user-friendly, convenient, and secure payment services to users, and offer a wide range of payment services tailored to various industries and business types, along with business support through data-driven marketing programs to merchants.

(Note) This is the first time that the QR code payment industry has achieved No. 1 in "Customer Satisfaction" for three consecutive years in the "JCSI" customer satisfaction survey (as of July 30, 2025).

2025 Fiscal Year 2nd Japan Customer Satisfaction Index Survey: https://www.jpc-net.jp/research/detail/007477.html

*Company names, product names, service names, etc., mentioned are registered trademarks or trademarks of their respective companies.

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