Rakuten Pay Joins Sagamihara City's Cashless Promotion Campaign Offering Up to 20% Point Rewards

Key facts

  • Rakuten Pay Joins Sagamihara City's Cashless Promotion Campaign Offering Up to 20% Point Rewards
  • Rakuten Payment announced its participation in a regional economic revitalization campaign in Sagamihara City, Kanagawa Prefecture, running from May 20 to June 19, 2026. Users making code payments with Rakuten Pay at participating stores can earn up to 20% back in Rakuten Points, with potential total returns reaching 22.5% when combined with app-specific conditions.
  • Source: PR Times
  • Date: May 19, 2026

Direct answer

Rakuten Payment announced its participation in a regional economic revitalization campaign in Sagamihara City, Kanagawa Prefecture, running from May 20 to June 19, 2026. Users making code payments with Rakuten Pay at participating stores can earn up to 20% back in Rakuten Points, with potential total returns reaching 22.5% when combined with app-specific conditions.

Citation
Rakuten Pay Joins Sagamihara City's Cashless Promotion Campaign Offering Up to 20% Point Rewards (May 19, 2026), PR Times
Source
PR Times
Date
May 19, 2026
Rakuten Payment announced its participation in a regional economic revitalization campaign in Sagamihara City, Kanagawa Prefecture, running from May 20 to June 19, 2026. Users making code payments with Rakuten Pay at participating stores can earn up to 20% back in Rakuten Points, with potential total returns reaching 22.5% when combined with app-specific conditions.
キャンペーンNQ 72/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 19, 2026 at 19:00
  • 🔍 Collected: May 19, 2026 at 10:31
  • 🤖 AI Analyzed: May 20, 2026 at 00:10 (13h 39m after Collected)
Rakuten Payment, Inc. ("Rakuten Payment") has announced that its cashless payment service, "Rakuten Pay," will participate in the "Support Sagamihara Shops! Great Value Shopping Campaign" organized by Sagamihara City, Kanagawa Prefecture, from Wednesday, May 20, 2026, to Friday, June 19, 2026.

During the campaign period, users who make code payments (Note 1) using "Rakuten Pay" at participating stores in Sagamihara City will receive up to 20% of their payment amount back in "Rakuten Points."

Additionally, the "Rakuten Pay" app offers an extra reward of up to 2.5% in "Rakuten Points" (Note 2) when specific conditions are met. These include presenting a "Rakuten Point Card" at participating stores and completing a code payment using "Rakuten Cash" as the funding source. Combining this with the city's campaign allows users to earn a maximum total return of 22.5%. Please note that certain conditions apply to point distribution and benefit limits. Details will be available in the campaign overview or on the official campaign page scheduled to be published later.

Rakuten Payment remains committed to contributing to local communities through public-private partnerships, aiming to stimulate regional economies and further promote the adoption of cashless payments.

(Note 1) Some payment methods are excluded. Please check the campaign page for details.

(Note 2)
- Conditions apply for point rewards. Please visit the details page below:
https://pay.rakuten.co.jp/topics/pointprogram/
- Some stores and payment methods are excluded. Check the list of excluded stores here:
https://pay.rakuten.co.jp/campaign/2020/pointprogram/rule/shop/

■ Campaign Overview

- Campaign Name
"Support Sagamihara Shops! Great Value Shopping Campaign"

- Entry Period
No pre-entry is required.

- Campaign Period
Wednesday, May 20, 2026, 00:00 to Friday, June 19, 2026, 23:59
* The campaign may end prior to the scheduled date if the budget is exhausted.

- Campaign Page
Scheduled for release on Wednesday, May 20.

- Participating Stores
Stores in Sagamihara City, Kanagawa Prefecture that accept "Rakuten Pay" code payments and are participating in the campaign.

- How to Participate
Make a code payment using "Rakuten Pay" at an eligible store in Sagamihara City.

- Benefits
Up to 20% of the payment amount made via "Rakuten Pay" code payment at participating stores in Sagamihara City during the campaign period will be returned as points. The reward rates are as follows:
Small and Medium-sized Enterprises (SMEs): 20% of the payment amount returned
Certain Specified Stores: 10% of the payment amount returned
* Online payments are excluded from the campaign.
* Purchases of tobacco, as well as insurance-covered prescription drugs and medical expenses, are excluded.

- Point Distribution
Scheduled Distribution Date: By around the end of August 2026.
Maximum Points Allowed: Up to 1,000 points per transaction per person, with a maximum of 2,500 points during the campaign period.

* Details on how to confirm participating stores will be available on the campaign page, which will be released at a later date.
List of currently active campaigns: https://pay.rakuten.co.jp/campaign/

[About Rakuten Payment, Inc.] https://payment.rakuten.co.jp/
Rakuten Payment, Inc. was established in April 2019 as a company operating services centered on payments and marketing within the Rakuten Group. The company operates services such as "Rakuten Pay," which became the first ever to win the number one spot for "Customer Satisfaction" for three consecutive years in the QR code payment category of the 2nd Japanese Customer Satisfaction Index survey in FY2025 (Note), as well as "Rakuten Point Card," "Rakuten Check," and "Rakuten Pay" for physical store payments. Furthermore, Rakuten Edy, Inc., a subsidiary of Rakuten Payment, Inc., operates "Rakuten Edy" and "Rakuten Cash." The company provides accessible, convenient, and secure payment services to users, and offers merchants a broad range of payment solutions tailored to their industry and business format, along with business support through data-driven marketing programs.

FAQ

How much can I save using Rakuten Pay in Sagamihara City?

You can get 10% to 20% back in Rakuten Points depending on the store. Combined with standard Rakuten Pay rewards, this can reach up to 22.5%.

When will I receive the campaign points?

The promotional points are scheduled to be credited to your account by the end of August 2026.

Do I need to pre-register for this campaign?

No pre-entry is required. You simply need to use Rakuten Pay code payment at participating stores during the campaign period.