"Rakuten Pay" Participates in Satsumasendai City's "Support Satsumasendai City with Cashless Payments!" Campaign Offering Up to 30% Cashback

Rakuten Payment, Inc. (hereinafter "Rakuten Payment") is pleased to announce that its cashless payment service "Rakuten Pay" will participate in the "Support Satsumasendai City with Cashless Payments!" campaign, implemented by Satsumasendai City, Kagoshima Prefecture, from Wednesday, April 1, 2026, to Thursday, April 30, 2026.

*Conditions and limits apply to point awards. Please check the campaign overview for details.

In this campaign, users who use "Rakuten Pay" code payment (Note 1) at eligible stores in Satsumasendai City, Kagoshima Prefecture, during the campaign period will receive up to 30% of their payment amount back in "Rakuten Points" (Note 2).

Furthermore, within the "Rakuten Pay" app, by meeting certain conditions, presenting a "Rakuten Point Card" at eligible stores, and using "Rakuten Pay" code payment (Note 1) with "Rakuten Cash" as the payment source, users can receive up to 2.5% "Rakuten Points" cashback (Note 3). Therefore, when combined with this campaign, the total point cashback can be up to 32.5%.

Rakuten Payment aims to contribute to the region through public-private collaboration, with the goal of revitalizing the local economy and further promoting the use of cashless payments.

(Note 1) Code display, QR code scanning, and self-payment are eligible. Online payments are not eligible.

(Note 2) The maximum point cashback is 1,000 points per person per transaction, and a maximum of 3,000 points during the campaign period.

(Note 3)

・Conditions apply for point cashback. Please check the details page below:

https://pay.rakuten.co.jp/topics/pointprogram/

・Some stores and payment methods are not eligible. Please check the details page for ineligible stores:

https://pay.rakuten.co.jp/campaign/2020/pointprogram/rule/shop/

■ Campaign Overview

Campaign Name	"Support Satsumasendai City with Cashless Payments!"
Campaign Period	April 1, 2026 (Wed) 00:00 - April 30, 2026 (Thu) 23:59 *Due to limited budget, the campaign may end midway through the period.
Eligible Stores	Eligible stores in Satsumasendai City, Kagoshima Prefecture, that accept "Rakuten Pay" code payment (Note 1) and participate in the campaign.
How to Participate in the Campaign	Use "Rakuten Pay" code payment (Note 1) at eligible stores in Satsumasendai City, Kagoshima Prefecture. *No entry required.
Benefit	Up to 30% of the payment amount made via "Rakuten Pay" code payment (Note 1) at eligible stores in Satsumasendai City, Kagoshima Prefecture, during the campaign period will be returned as points. *Online payments are not eligible for the campaign. *Tobacco, prescription drugs covered by insurance, and medical expenses are not eligible.
Point Award	Scheduled award date: By the end of June 2026 Maximum points awarded: The maximum award for this benefit is 1,000 points per person per transaction, and a maximum of 3,000 points during the campaign period.

*Details on how to check eligible stores will be available on the campaign page, which will be published later.

List of currently running campaigns: https://pay.rakuten.co.jp/campaign/

[About Rakuten Payment, Inc.] https://payment.rakuten.co.jp/

Rakuten Payment, Inc. was established in April 2019 as a company within the Rakuten Group that develops services centered on payments and marketing. It operates "Rakuten Pay," which achieved the first-ever three consecutive years of "Customer Satisfaction" No. 1 in the QR code payment industry in the 2nd Japan Customer Satisfaction Index Survey of 2025 (Note), as well as "Rakuten Point Card," "Rakuten Check," and "Rakuten Pay" in-store payments. Furthermore, Rakuten Edy, Inc., a subsidiary of Rakuten Payment, Inc., operates "Rakuten Edy" and "Rakuten Cash." It provides users with friendly, convenient, and secure payment services, and offers a wide range of payment services tailored to various industries and business types for merchants, along with business support through marketing programs utilizing data.

(Note) First time to achieve "Customer Satisfaction" No. 1 for three consecutive years in the QR code payment industry in the Customer Satisfaction Survey "JCSI" (as of July 30, 2025)

2nd Japan Customer Satisfaction Index Survey of 2025: https://www.jpc-net.jp/research/detail/007477.html

*Company names, product names, and service names mentioned are registered trademarks or trademarks of their respective companies.

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