'Rakuten Point Card' Now Available at Apparel Brands 'NATURAL BEAUTY BASIC', 'N. Natural Beauty Basic*', and 'JILL by JILL STUART'
TSI Holdings and Rakuten Payment announced that Rakuten Point Cards can now be used at three apparel brands including NATURAL BEAUTY BASIC. Customers can earn 1 point per 200 yen and enjoy double points with TSI's proprietary point program.
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- 📰 Published: April 13, 2026 at 19:00
- 🔍 Collected: April 13, 2026 at 16:35
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TSI Holdings Co., Ltd. ("TSI Holdings") and Rakuten Payment, Inc. ("Rakuten Payment") announce that the common point service "Rakuten Point Card" will be available from today at the apparel brands "NATURAL BEAUTY BASIC", "N. Natural Beauty Basic*", and "JILL by JILL STUART".
With this introduction, when users present their "Rakuten Point Card" (Note 2) and make a payment at participating stores (Note 1), they will earn 1 "Rakuten Point" for every 200 yen (excluding tax). The accumulated points can be used at the time of payment, with 1 point equivalent to 1 yen. Furthermore, by presenting the "Rakuten Point Card" (Note 2) at the same time as the member barcode for TSI Group's membership service "mix.tokyo Members" (Note 3), users can earn both "m.t points" (Note 3) and "Rakuten Points".
Since May 2023, TSI Holdings has introduced the cashless payment service "Rakuten Pay", and from August of the same year, introduced the "Rakuten Point Card" at multiple brands including "NANO universe". From October 2024, it participated in the fashion e-commerce site "Rakuten Fashion" operated by Rakuten Group, Inc., deepening its collaboration with the Rakuten Group. By introducing the "Rakuten Point Card" to "NATURAL BEAUTY BASIC", "N. Natural Beauty Basic*", and "JILL by JILL STUART" at this time, it becomes possible to further strengthen data marketing and promotional measures. In addition, by further deepening collaboration with the Rakuten Group, which has a strong customer base of over 100 million members, it aims to expand the overall number of users, centered on new ones, increase sales, and improve services for users.
TSI Holdings and Rakuten Payment will continue to strive to further improve user convenience and satisfaction.
(Note 1) Some stores are excluded.
(Note 2) "Rakuten Point Card", "Edy-Rakuten Point Card", apps equipped with the "Rakuten Point Card" function, and barcodes on the back of "Rakuten Card" are eligible. Please check here for details on the functions of the "Rakuten Point Card".
https://pointcard.rakuten.co.jp/guidance/?l-id=rpoint_top
(Note 3) Please check here for details on "mix.tokyo Members" and "m.t points".
https://mix.tokyo/pages/members
[About TSI Holdings Co., Ltd.] https://www.tsi-holdings.com/
TSI Holdings was established in 2011 through the management integration of Tokyo Style Co., Ltd. and Sanei-International Co., Ltd. It has over 50 brands and possesses unique strengths such as a broad business portfolio, diverse sales channels, and touchpoints with customers regardless of gender or age. In April 2022, it set its purpose as "Creating global sympathy and social value through the power of fashion entertainment," aiming to be a fashion entertainment creation company that anticipates the trends of the times.
[About Rakuten Payment, Inc.] https://payment.rakuten.co.jp/
Rakuten Payment, Inc. was established in April 2019 as a company within the Rakuten Group that provides services centered on payments and marketing. It operates the "Rakuten Pay" cashless payment service, which won first place in "Customer Satisfaction" for an unprecedented three consecutive years (Note) in the QR code payment industry of the 2nd Japanese Customer Satisfaction Index survey in FY2025, as well as "Rakuten Point Card", "Rakuten Check", and "Rakuten Pay" physical store payments. In addition, Rakuten Edy, Inc., a subsidiary of Rakuten Payment, Inc., operates "Rakuten Edy" and "Rakuten Cash". It provides users with familiar, convenient, and safe payment services, and provides merchants with a wide range of payment services tailored to their industries and business formats, as well as business support through marketing programs that utilize data.
(Note) First time to win first place in "Customer Satisfaction" for three consecutive years in the QR code payment industry of the customer satisfaction survey "JCSI" (as of July 30, 2025)
2nd Japanese Customer Satisfaction Index survey in FY2025: https://www.jpc-net.jp/research/detail/007
With this introduction, when users present their "Rakuten Point Card" (Note 2) and make a payment at participating stores (Note 1), they will earn 1 "Rakuten Point" for every 200 yen (excluding tax). The accumulated points can be used at the time of payment, with 1 point equivalent to 1 yen. Furthermore, by presenting the "Rakuten Point Card" (Note 2) at the same time as the member barcode for TSI Group's membership service "mix.tokyo Members" (Note 3), users can earn both "m.t points" (Note 3) and "Rakuten Points".
Since May 2023, TSI Holdings has introduced the cashless payment service "Rakuten Pay", and from August of the same year, introduced the "Rakuten Point Card" at multiple brands including "NANO universe". From October 2024, it participated in the fashion e-commerce site "Rakuten Fashion" operated by Rakuten Group, Inc., deepening its collaboration with the Rakuten Group. By introducing the "Rakuten Point Card" to "NATURAL BEAUTY BASIC", "N. Natural Beauty Basic*", and "JILL by JILL STUART" at this time, it becomes possible to further strengthen data marketing and promotional measures. In addition, by further deepening collaboration with the Rakuten Group, which has a strong customer base of over 100 million members, it aims to expand the overall number of users, centered on new ones, increase sales, and improve services for users.
TSI Holdings and Rakuten Payment will continue to strive to further improve user convenience and satisfaction.
(Note 1) Some stores are excluded.
(Note 2) "Rakuten Point Card", "Edy-Rakuten Point Card", apps equipped with the "Rakuten Point Card" function, and barcodes on the back of "Rakuten Card" are eligible. Please check here for details on the functions of the "Rakuten Point Card".
https://pointcard.rakuten.co.jp/guidance/?l-id=rpoint_top
(Note 3) Please check here for details on "mix.tokyo Members" and "m.t points".
https://mix.tokyo/pages/members
[About TSI Holdings Co., Ltd.] https://www.tsi-holdings.com/
TSI Holdings was established in 2011 through the management integration of Tokyo Style Co., Ltd. and Sanei-International Co., Ltd. It has over 50 brands and possesses unique strengths such as a broad business portfolio, diverse sales channels, and touchpoints with customers regardless of gender or age. In April 2022, it set its purpose as "Creating global sympathy and social value through the power of fashion entertainment," aiming to be a fashion entertainment creation company that anticipates the trends of the times.
[About Rakuten Payment, Inc.] https://payment.rakuten.co.jp/
Rakuten Payment, Inc. was established in April 2019 as a company within the Rakuten Group that provides services centered on payments and marketing. It operates the "Rakuten Pay" cashless payment service, which won first place in "Customer Satisfaction" for an unprecedented three consecutive years (Note) in the QR code payment industry of the 2nd Japanese Customer Satisfaction Index survey in FY2025, as well as "Rakuten Point Card", "Rakuten Check", and "Rakuten Pay" physical store payments. In addition, Rakuten Edy, Inc., a subsidiary of Rakuten Payment, Inc., operates "Rakuten Edy" and "Rakuten Cash". It provides users with familiar, convenient, and safe payment services, and provides merchants with a wide range of payment services tailored to their industries and business formats, as well as business support through marketing programs that utilize data.
(Note) First time to win first place in "Customer Satisfaction" for three consecutive years in the QR code payment industry of the customer satisfaction survey "JCSI" (as of July 30, 2025)
2nd Japanese Customer Satisfaction Index survey in FY2025: https://www.jpc-net.jp/research/detail/007