What is the "True Value" of Inbound Marketing to Japan?

Payke Inc. (Headquarters: Naha City, Okinawa Prefecture, Representative Director: Keisuke Furuta, hereinafter "Payke") and ADWAYS Inc. (hereinafter "ADWAYS") will jointly host a free webinar titled "What is the 'True Value' of Inbound Marketing to Japan? ~Payke x ADWAYS Reveal the Future Outlook of Cross-Border Business Based on Inbound Data~" on Thursday, May 21, 2026. This webinar aims to teach the essential value of inbound marketing to Japan and strategies for its development into cross-border business.

Click here to register for the webinar

Background of the webinar

"Does inbound marketing truly lead to medium-to-long-term business growth?"

"Is it merely accumulating 'tax-free sales' without further impact?"

Currently, the number of foreign visitors to Japan is at an all-time high, but many companies struggle to grasp its "true value," often resulting in temporary measures.

However, the true value of inbound extends beyond immediate sales.

The purchasing experience during a visit serves as a powerful starting point for generating "named purchases" after returning home, and it is the "biggest test marketing" ground for accelerating global business.

This webinar will feature Payke, which holds real scan data from over 5 million inbound visitors, and ADWAYS, which possesses deep knowledge of cross-border marketing primarily in Asia. Based on extensive data and the latest case studies, they will uncover the future outlook for transforming inbound from a mere domestic measure into an "all-bound (cross-border business)" and a lifeline for business.

Recommended for these individuals

・Those who question the ROI (Return on Investment) of their inbound measures.

・Those who want to utilize inbound visitor data to connect to repeat purchases after returning home and overseas expansion.

・Those who want to know the latest global marketing strategies for 2026, succeeding the "shopping spree" trend.

Knowledge gained from this webinar

・Data Visualization: What inbound visitors "truly seek" and the mechanism of "brand recall" as seen from Payke's scan data.

・Strategic Shift: The blueprint for "cross-bound" design that generates dissemination on local social media and e-commerce, starting from the inbound experience.

・Future Outlook: The roadmap for growing inbound into a pillar of global business.

Speakers

・Yu Udagawa, Director, Payke Inc.

・Toru Doi, Global Marketing Division, ADWAYS Inc.

Event Overview

What is the "True Value" of Inbound Marketing to Japan?

~Payke x ADWAYS Reveal the Future Outlook of Cross-Border Business Based on Inbound Data~

Date: Thursday, May 21, 2026, 14:30-16:00 Cost: Free Format: Online (Google Meet)

Webinar registration: https://event2605.peatix.com/