Payke Launches 'Shopping Concierge AI' to Support Purchase Decisions of Foreign Visitors to Japan
Payke has launched a beta version of its 'Shopping Concierge AI' within its shopping support app for foreign visitors to Japan. This AI provides comprehensive support from product comparison to tax exemption guidance and post-purchase assistance, leveraging 750,000 product data points and 5.5 million user behavior data to offer personalized and optimal shopping experiences.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:00
- 🔍 Collected: April 8, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 18:15 (294h 44m after Collected)
Payke Co., Ltd. (Headquarters: Naha City, Okinawa Prefecture; Representative Director CEO: Keisuke Furuta; hereinafter 'Payke') is pleased to announce the launch of the beta version of its 'Shopping Concierge AI' within its shopping support app 'Payke' for foreign visitors to Japan. This AI provides consistent support for shopping in Japan, from consultations on purchases, product comparison, store selection, guidance on tax exemption methods, post-purchase procedures, to repeat purchases after returning home.
Payke holds approximately 750,000 product data points in 7 languages, covering about 90%*1 of products foreign visitors pick up. Since its service launch in 2015, over 5.5 million*2 users, primarily from Asian countries, have utilized it, and it has been adopted by over 1,200 companies and organizations. This AI agent integrates these unique data assets and touchpoint infrastructure with AI, deploying it as a new purchase decision-making platform that supports foreign visitors in 'what to buy, where to buy, and how to buy.'
## Not the lowest price, but the optimal price. Not translation, but decision-making.
## Key Points of this Announcement
- Realizing personalized shopping proposals by integrating over 750,000 product data points and behavioral data of 5.5 million inbound visitors with AI.
- Supporting purchase decisions beyond simple price comparison with 'optimal pricing' that considers travel burden, coupons, and tax exemption conditions.
- Providing end-to-end coverage from multilingual SKU difference comparison to tax exemption guidance and continuous purchases after returning home.
## Development Background
In 2025, the annual number of foreign visitors to Japan reached 42.68 million*3, and consumption by foreign visitors reached 9.4559 trillion yen*4, both setting new records. With market expansion, the importance of 'being able to buy without hesitation' in addition to 'being able to read' has increased in the shopping experience of foreign visitors.
- Even within the same category and brand, there are many SKUs, making differences unclear.
- Prices, coupons, tax exemption conditions, and product lineups differ by store.
- Even if the lowest-priced store is found, it may not be optimal when considering travel burden.
- Tax exemption procedures and post-purchase confirmations are often unclear.
- Even if one wants to repurchase after returning home, the pathway is often fragmented.
Payke has thus far supported product understanding in multiple languages starting from barcodes. This new Shopping Concierge AI agent expands its role from 'translation' to 'purchase decision support.'
## Service Overview
This AI agent understands user intentions through conversational interaction and provides consistent support for product selection, store selection, price judgment, tax exemption guidance, and post-purchase confirmations. Its features include more personalized and practical proposals based on user attributes, behavioral data, current location, store conditions, and review trends.
## 4 Reasons Why Only Payke Can Do This
**1. Personalized Proposals Based on Unique Data Assets**
Payke integrates accumulated product contact data, wish lists, attribute information, location information, price/coupon information, multilingual product information, and review data to provide proposals tailored to each user's situation.
**2. Purchase Support Leading to 'Optimal Price' Not 'Lowest Price'**
Utilizing Payke's patented technology*5, it guides users to the 'optimal price' considering distance from current location, travel time/cost, coupons, tax exemption eligibility, and store conditions. Simple price comparison is not enough.
Payke holds approximately 750,000 product data points in 7 languages, covering about 90%*1 of products foreign visitors pick up. Since its service launch in 2015, over 5.5 million*2 users, primarily from Asian countries, have utilized it, and it has been adopted by over 1,200 companies and organizations. This AI agent integrates these unique data assets and touchpoint infrastructure with AI, deploying it as a new purchase decision-making platform that supports foreign visitors in 'what to buy, where to buy, and how to buy.'
## Not the lowest price, but the optimal price. Not translation, but decision-making.
## Key Points of this Announcement
- Realizing personalized shopping proposals by integrating over 750,000 product data points and behavioral data of 5.5 million inbound visitors with AI.
- Supporting purchase decisions beyond simple price comparison with 'optimal pricing' that considers travel burden, coupons, and tax exemption conditions.
- Providing end-to-end coverage from multilingual SKU difference comparison to tax exemption guidance and continuous purchases after returning home.
## Development Background
In 2025, the annual number of foreign visitors to Japan reached 42.68 million*3, and consumption by foreign visitors reached 9.4559 trillion yen*4, both setting new records. With market expansion, the importance of 'being able to buy without hesitation' in addition to 'being able to read' has increased in the shopping experience of foreign visitors.
- Even within the same category and brand, there are many SKUs, making differences unclear.
- Prices, coupons, tax exemption conditions, and product lineups differ by store.
- Even if the lowest-priced store is found, it may not be optimal when considering travel burden.
- Tax exemption procedures and post-purchase confirmations are often unclear.
- Even if one wants to repurchase after returning home, the pathway is often fragmented.
Payke has thus far supported product understanding in multiple languages starting from barcodes. This new Shopping Concierge AI agent expands its role from 'translation' to 'purchase decision support.'
## Service Overview
This AI agent understands user intentions through conversational interaction and provides consistent support for product selection, store selection, price judgment, tax exemption guidance, and post-purchase confirmations. Its features include more personalized and practical proposals based on user attributes, behavioral data, current location, store conditions, and review trends.
## 4 Reasons Why Only Payke Can Do This
**1. Personalized Proposals Based on Unique Data Assets**
Payke integrates accumulated product contact data, wish lists, attribute information, location information, price/coupon information, multilingual product information, and review data to provide proposals tailored to each user's situation.
**2. Purchase Support Leading to 'Optimal Price' Not 'Lowest Price'**
Utilizing Payke's patented technology*5, it guides users to the 'optimal price' considering distance from current location, travel time/cost, coupons, tax exemption eligibility, and store conditions. Simple price comparison is not enough.