New Trend in Inbound Consumption: Rapid Rise in "Functional Beverages & Daily Care" Product Viewership in South Korea and Taiwan (February 2026)
Payke Announces Data Analysis of Inbound Consumption Trends
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:47
- 🔍 Collected: March 28, 2026 at 21:59 (21h 11m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 03:33 (413h 34m after Collected)
Payke Inc. (Headquarters: Naha City, Okinawa Prefecture, Representative Director: Keisuke Furuta, hereinafter "Payke") has analyzed product scan data collected from February 2026 by foreign visitors to Japan through our barcode scan app "Payke" and affiliated apps. The analysis revealed an increasing trend in scan counts for certain products compared to the previous month. This report explains the scan trends observed in practical categories such as health, beauty, and etiquette. This data suggests that inbound consumption may be shifting beyond "souvenir purchases" to include products related to daily life, such as health, beauty, and etiquette.
Specifically, interest was observed in the following categories:
Health-oriented functional beverages
Easy-to-use daily skincare products
Care products related to grooming and etiquette
■February 2026 Scan Surge Ranking (South Korean Tourists)
In February 2026, the following products showed a particularly significant increase. Growth was observed in both the food category and the beauty/etiquette category.
Nationality | Manufacturer | Product Name | Month-on-Month Change |
KR | Nippon Coca-Cola Co., Ltd. | Karada Sukoyaka Cha W 350ml PET Bottle | 1.9x |
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