Paygent Launches "YTGuard" Cart Abandonment Prevention Service for EC Merchants | Paygent

Paygent Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Junichi Suzuki; hereinafter "Paygent"), has supported EC merchants in balancing "enhanced security" and "providing a comfortable purchasing experience (sales expansion)" through the expansion of diverse payment methods and the provision of AI fraud detection solutions. Now, in collaboration with YTGATE Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Yutaro Takahashi; hereinafter "YTGATE"), which provides EC payment optimization and fraud countermeasure support, Paygent will begin offering "YTGuard," a cart abandonment prevention service for EC merchants. This service will be provided by Paygent to EC merchants as one of the service lineups of "ADAPTIS" (Note 1), an EC merchant payment service brand developed by the NTT DATA Group, including Paygent. Through this collaboration, EC merchants who introduce "YTGuard" will be able to seamlessly achieve a reduction in cart abandonment rates for end-users, an improvement in customer experience, and the maximization of sales (profits) for EC merchants.

Note 1: ADAPTIS is a payment service brand for merchants that provides end-to-end solutions for customer challenges, from in-store and online payments to streamlining payment-related operations.

* "ADAPTIS" is a registered trademark of NTT DATA Corporation in Japan. * Other product names, company names, and organization names are trademarks or registered trademarks of their respective companies.

Background and Objectives

In recent years, with the expansion of the EC market, credit card fraud damage has been rapidly increasing, and security measures on EC sites, such as the mandatory implementation of 3D Secure, are being strengthened. On the other hand, due to these measures, "payment failures for legitimate users (so-called 'false positives')" and "cart abandonment (lost sales)" caused by unclear error messages during payment failures are resulting in significant lost opportunities for EC merchants. By collaborating with YTGATE, which excels in visualizing payment data and preventing abandonment, and offering the cart abandonment prevention service "YTGuard," we directly address the "lost sales due to cart abandonment" challenges faced by EC merchants and contribute to profit maximization.

About the Cart Abandonment Prevention Service "YTGuard"

"YTGuard" is a SaaS product for payment optimization support that can be used simply by adding a tag to a website. It boasts a proprietary data analysis platform and has been adopted by many EC businesses.

Key Features and Introduction Benefits

- Reduction in end-user cart abandonment rate When a payment error occurs, the cause is analyzed in real-time. For legitimate users (transactions with low fraud risk) only, appropriate recovery methods and re-payment announcements are made on the screen to prevent abandonment and guide them to purchase.

- Improvement in end-user customer experience (UI/UX) By resolving user stress from not understanding why an error occurred and providing a smooth purchasing experience, it contributes to increased brand trust and repeat purchase rates.

- Easy introduction cost It can be introduced by simply installing a dedicated script tag on the EC site and performing simple settings, allowing for highly effective measures to be taken in a short period and at low cost.

Future Outlook

Through this collaboration, Paygent and YTGATE will work together to create solutions that address the payment challenges faced by EC merchants and lead to concrete results. Going beyond mere payment processing, we will continue to strive to build a safer and more comfortable EC environment as a partner supporting the business growth of our merchants.

About Paygent Inc.

Paygent is a payment service company with a stable management foundation, jointly funded 50% by NTT DATA Corporation and 50% by Mitsubishi UFJ NICOS Co., Ltd. The Paygent payment agency service is a payment service that allows for the integrated introduction of a wide range of payment methods, starting with credit card payments. It supports payments for various individual services such as internet shopping, digital content, services, and membership fees, as well as payment for business-to-business transactions.

Company Name: Paygent Inc.

Location: Shibuya Prime Plaza, 19-1 Maruyama-cho, Shibuya-ku, Tokyo

President and CEO: Junichi Suzuki

Establishment Date: May 1, 2006

URL: https://www.paygent.co.jp/

Business Activities: Provision of payment agency services for EC businesses, collection agency services related to electronic commerce, and payment agency services.

About YTGATE Inc.

YTGATE Inc., with its mission "Optimize Payments, Connect the World," comprehensively provides payment efficiency, security measures, and data visualization for domestic and international credit card merchants, supporting improvements in payment approval rates. As specialists in the payment domain, we build optimized payment infrastructure to facilitate smoother business and daily life both domestically and internationally.

Company Name: YTGATE Inc.

Location: Grandir Ginza East 5F, 1-8-2 Shintomi, Chuo-ku, Tokyo

President and CEO: Yutaro Takahashi

Establishment Date: October 2, 2023

URL: https://ytgate.jp/

Business Activities: Payment optimization SaaS business, support for improving payment approval rates, payment-related consulting business.

Inquiries Regarding This Matter

For details regarding this matter, please contact us at the following.

TEL: 03-4366-7273 Inquiries: Request for materials / Inquiry form