Valuedesign (Thailand) Provides Proprietary Pay and Mobile CRM Services to 'PIROM Specialty Coffee & Wine,' Rooted in Fair Trade Principles

PayCloud Holdings Inc. (TSE Growth: 4015) announces that Valuedesign (Thailand) Co., Ltd. (Head Office: Bangkok, Thailand), one of the overseas subsidiaries of ValueDesign Co., Ltd. (Head Office: Chuo-ku, Tokyo; President and CEO: Hideharu Hayashi; hereinafter "ValueDesign"), which operates cashless service businesses under PayCloud Holdings Inc., has provided its proprietary pay and mobile CRM services to "PIROM Specialty Coffee & Wine," a coffee shop and wine bar operated by PB GROUP TRADING CO., LTD. (Head Office: Bangkok).

**■ Integrating Cashless and CRM: Service Expansion by Valuedesign (Thailand)** ValueDesign provides "Value Card," a service that enables over 130,000 retail and restaurant locations to issue their own proprietary pay (store-specific house electronic money). The company is expanding its services in Japan, India, and Thailand, supporting the expansion of customer bases and brand reach for stores. Particularly in Thailand, ValueDesign utilizes LINE Mini App, which allows businesses to link necessary CRM functions to the "LINE" app. This enables them to offer mobile services for managing and analyzing customer attributes based on digital membership card registration information, and for implementing promotional approaches tailored to individual customers. The number of stores that have adopted ValueDesign's services in Thailand has expanded to approximately 830 as of August 2025.

**■ Introduction of Proprietary Pay and Mobile CRM Services to Promote Continuous Usage and Retention** PIROM Specialty Coffee & Wine, to which ValueDesign provided services this time, is a coffee and wine shop that offers coffee rooted in fair trade principles while also considering nature and the environment. To promote continuous usage and retention among its members, PIROM Specialty Coffee & Wine introduced proprietary pay and mobile CRM services, launching them as "Pirom Lifestyle Member" on March 18, 2026.

The digital membership card awards 1 point for every 100 baht spent. Depending on the membership type (Silver or Platinum), bonus points are awarded upon top-up or points are granted for the annual fee.

**■ About the Digital Membership Card "Pirom Lifestyle Member"** All newly registered members start as White Card (non-members). Members can choose between a Silver Card or a Platinum Card based on the brand's conditions. * If a Silver Card is selected: 1 point is awarded for every 500 baht charged to prepaid. * If a Platinum Card is selected: 20,000 points are awarded for an annual fee of 1,000 baht. * 1 point is awarded for every 100 baht spent. * Points have no expiration date.

**■ About PB Group Trading Co., Ltd.** Established in 1985 with the aim of supporting Singha Corporation's business, PB Group Trading developed as a company responsible for procuring raw materials for Singha Beer, and changed its current company name in 2023. Through the "PIROM" brand, the company emphasizes sustainable transactions and farmer support in the coffee value chain. It aims to enhance the value of Thai Robusta and provide innovative and unique coffee experiences. Details of "PIROM Specialty Coffee & Wine": https://www.facebook.com/piromspecialtybar

**＜ValueDesign Co., Ltd. Company Profile＞** Company Name: ValueDesign Co., Ltd. (100% subsidiary of PayCloud Holdings Inc.) Location: Tokyo Square Garden 14F, 3-1-1 Kyobashi, Chuo-ku, Tokyo URL: https://www.valuedesign.jp/ Established: July 2006 Representative: Hideharu Hayashi, President and CEO Business Activities: Provides the following proprietary pay services combining cashless payment and marketing: * Cloud-based proprietary brand electronic money issuance service "Value Card" * Store-original app with proprietary pay function "Value Wallet" * Supports connection to major QR code payment services "Value Gateway" * Digital gift service that can be easily sent via email or SNS "Value Gift"

*The content, contact information, and other details published in this press release are as of the announcement date. They may be subject to change without prior notice. Please be aware of this in advance.